Presentación en torno a los libros #TsunamiDigital y Sácale partido a tu teléfono realizada en las ciudades de Concepción, Antofagasta, Santiago y Viña del Mar en la gira #EmpresasConectadas2015

1. De los medios masivos a las redes sociales
@earriagada

3. De los medios masivos a las redes sociales

6. Insertar video Tsunami Digital

7. Erick Brynjolfsson,
junto al robot
“Baxter”

8. Position Probability of Automation
Loan Officers
Receptionist and Information Clerk
Paralegals and Legal Assistants
Retail Salespeople
Taxi Drivers and Chauffeurs
Security Guards
Cooks, Fast Food
Bartenders
Personal Financial Advisors
Computer Programmers
Reporters and Correspondents
Musicians and Singers
Lawyers
Elementary School Teachers
Physicians and Surgeons
98%
96%
94%
92%
89%
84%
81%
77%
58%
48%
11%
7.4%
3.5%
0.4%
0.4%

10. Time Spent per Adult User per Day
with Digital Media, USA, 2008 - 2015 YTD
HoursperDay 51%
of total
42%
of total
7% of
total
6
5
4
3
2
1
0
6
5
4
3
2
1
0
2008
2.7
0.3
2.2
0.2 0.3 0.4 0.3 0.3 0.3 0.3 0.4
2.3 2.4 2.6 2.5 2.3
2.4 2.4
0.3
0.4
0.8
1.6 2.3
2.6
2.8
3.0
3.2
3.7
4.3
4.9
5.3
5.6
2009 2010 2011 2012 2013 2014 2015
YTD
Mobile
Desktop
Laptop
Other
Connected
Devices
3
4
2
1
3
4
2
1
0 0
´08 ´09 ´10 ´11 ´12 ´13 ´14 ´15
DATA
VOICE
Global Monthly Mobile Traffic
4 exabytes (million terabytes)

11. “I like open systems,
but I’m a hacker. But
most people want
things that are easy to use.
Steve’s genius
is that he knows
how to make
things simple...”
(Steve Wozniak, co fundador de Apple)

14. #TodosSomosFotógrafos

15. AnálogoAnálogo
Millones
DólaresAnálogo
Vinyl
Cassettes
CDs
Single Download
Source: RIAA
Digital
Digital
Single Download
iTunes
Ringstones
Album Download
0
500M
1B
1.5B
2B
‘80 ‘85 ‘90 ‘95 ‘00 ‘05‘75 ‘10Años

16. Rockin’ Business
Musics Changing
Landscape
Source: Recording Industry Association of America
Music Videos
3.4%
Other
1.0%
Cassettes
0.9%
Synchronization*
3.0%
Ringtones and
ring-backs
1.0%
Digital
Downloads
40.0%
Subscription and
Streaming
21.0%
Compact Discs
94.8%
Compact Discs
and other physical
35.0%
2013
$7
billion
2003
$15
billion

17. Sources: Newspaper Association
of America; American Society of
Newspaper Editors; Pew;
The Economist
*Excluding specialist publications
Journalist headcount
Print Online
Sack the hacks!
US newspaper advertising revenue
60
50
40
30
20
10
0
60
50
40
30
20
10
0
1978 85 90 95 2000 05 10 14

18. El Mundo que Soñó Nikola Tesla

20. Cry2

21. Tablet Units = Growing Faster Than PCs Ever Did... +52%, 2013
Global PC (Desktop / Notebook) and Tablet Shipments by Quarter
Q1: 95 - Q4: 13
Global Units Shipped (MMs)
60
40
20
0
80
Q1:97Q1:95 Q1:99 Q1:07Q1:05Q1:03Q1:01 Q1:13Q1:11Q1:09
Desktop PCs Notebook PCs Tablets

22. Worldwide Device Shipments by Segment (Thousands of Units)
Source: Gartner (june 2014)
Traditional PCs (Desk-Based and Notebook)
Ultramobiles, Premium
296,131
21,517
Tablets
Others Ultramobiles (Hybrid and Clamshell)
Mobile Phones
206,807
1,806,964
2,981
276,221
32,251
256,308
1,862,766
5,381
261,657
55,032
320,964
1,946,456
7,645
Device Type
PC Market Total
Total 2,334,400 2,432,927 2,591,753
317,648 308,472 316,689
2013 2014 2015

23. Disrupción
Encontrar una mejor manera
de satisfacer las necesidades
de los usuarios.

26. USD 150,000 USD 500

28. “Internet es una máquina gigante diseñada para darle a la gente lo que quiere.
Normalmente pensamos que Internet nos permite hacer cosas nuevas...
Pero la gente simplemente quiere hacer las mismas cosas que siempre ha realizado.”
(Evan Williams, co-fundador Blogger & Twitter)

29. Insertar video Tsunami Digital