Part One of my presentation "maximising twitter for business" from #DX3Canada. For Part Two see: http://www.slideshare.net/edlee/maximizing-twitter-for-business-pt-2 @edlee

1. MAXIMISING TWITTER FOR BUSINESS
JANUARY 26, 2012
Ed Lee, Director Social Media, Tribal DDB Toronto

2. More than 1mm results
for “maximising twitter”

3. CONTEXT
INSPIRATION
KEY LEARNINGS AND TACTICS
QUESTIONS AND DISCUSSION
@edlee #DX3canada

4. The
landscape is
changing

5. A New Battle Ground

6. Being Social is
Nothing New

7. There’s a lot of
social out there

9. Why Twitter?

10. 200m 100m 6mm
accounts active users Canadian Accounts
50% 460k 250m log
in everyday sign-ups/day daily tweets
$7.8bn Mass Adoption
valuation

11. Who’s Using
Twitter

12. Maturation

13. Drive Action

14. Add Value

15. Some Context

16. @AmirKassaei

17. Digital is not a media

18. Digital is not a channel

19. Digital is the
infrastructure

20. The New Geography

21. If digital is the
infrastructure