OCA - Pathways to Practice

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This session explores social media “best
practices” for chiropractors. Learn to build
strategies for maintaining a high level of
professionalism, patient needs, raising
not only the chiropractor’s profile but also
that of the profession while ensuring CCO
standards are met.
Introduction to social media (Facebook,
Twitter, You Tube etc.)
Understanding social media within
health care.
Things to avoid, regulatory
considerations.
How to promote yourself and chiropractic
in professional manner.

Published in: Business, Health & Medicine
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OCA - Pathways to Practice

  1. 1. v 1Monday, October 3, 2011
  2. 2. Hi. v 1Monday, October 3, 2011
  3. 3. ONTARIO CHIROPRACTIC ASSOCIATION Understanding Social Media OCTOBER 1ST, 2011 v 2Monday, October 3, 2011
  4. 4. ONTARIO CHIROPRACTIC ASSOCIATION It is better to give than to receive v ...especially advice 3Monday, October 3, 2011
  5. 5. ONTARIO CHIROPRACTIC ASSOCIATION Agenda Social Media 101 v OCA and Social Media Social Media and Healthcare Social Media and You Q+A 4Monday, October 3, 2011
  6. 6. ONTARIO CHIROPRACTIC ASSOCIATION Social Media 101 v 5Monday, October 3, 2011
  7. 7. ONTARIO CHIROPRACTIC ASSOCIATION What is Social Media? The number one activity online v Digital content and sites that allow consumers to connect and share everything from opinions and recommendations to music, video and photos If Google gave us search and discovery; social media gives us connection and sharing 6Monday, October 3, 2011
  8. 8. ONTARIO CHIROPRACTIC ASSOCIATION v The Landscape is Changing 7Monday, October 3, 2011
  9. 9. ONTARIO CHIROPRACTIC ASSOCIATION v 8 Average hours spent with media per weekMonday, October 3, 2011
  10. 10. ONTARIO CHIROPRACTIC ASSOCIATION WE ARE IN THE MIDST OF A v PROFOUND CULTURAL SHIFT 9Monday, October 3, 2011
  11. 11. ONTARIO CHIROPRACTIC ASSOCIATION NUMBER OF MINUTES THE AVERAGE USER SPENDS EACH v DAY ON FACEBOOK 10Monday, October 3, 2011
  12. 12. 55 ONTARIO CHIROPRACTIC ASSOCIATION NUMBER OF MINUTES THE AVERAGE USER SPENDS EACH v DAY ON FACEBOOK SOURCE: FACEBOOK 10Monday, October 3, 2011
  13. 13. ONTARIO CHIROPRACTIC ASSOCIATION v 11Monday, October 3, 2011
  14. 14. ONTARIO CHIROPRACTIC ASSOCIATION 20,000,000+ PEOPLE FAN SOMETHING EVERY DAY v 11Monday, October 3, 2011
  15. 15. ONTARIO CHIROPRACTIC ASSOCIATION PERCENTAGE OF CONSUMERS MORE LIKELY TO v BUY, IF ENGAGED VIA SOCIAL SITES 12Monday, October 3, 2011
  16. 16. ONTARIO CHIROPRACTIC ASSOCIATION50% PERCENTAGE OF CONSUMERS MORE LIKELY TO v BUY, IF ENGAGED VIA SOCIAL SITES CHADWICK MARTIN BAILEY, FEB 2010 12Monday, October 3, 2011
  17. 17. ONTARIO CHIROPRACTIC ASSOCIATION v 13Monday, October 3, 2011
  18. 18. ONTARIO CHIROPRACTIC ASSOCIATION v Over 3,600,000,000 photos 13Monday, October 3, 2011
  19. 19. ONTARIO CHIROPRACTIC ASSOCIATION v Over 3,600,000,000 photos More than 13,000,000 articles 13Monday, October 3, 2011
  20. 20. ONTARIO CHIROPRACTIC ASSOCIATION v Over 3,600,000,000 photos There are over 200,000,000 More than accounts on 13,000,000 articles 13Monday, October 3, 2011
  21. 21. ONTARIO CHIROPRACTIC ASSOCIATION v Over 3,600,000,000 photos There are over 200,000,000 1 billion views per day More than accounts on 13,000,000 20 hours of videos uploaded articles every minute 13Monday, October 3, 2011
  22. 22. ONTARIO CHIROPRACTIC ASSOCIATION If it were a country…… 3rd largest More than 1.5 million pieces ofcontent shared daily 25 billion every month v Over 3,600,000,000 photos There are over 200,000,000 1 billion views per day More than accounts on 13,000,000 20 hours of videos uploaded articles every minute 13Monday, October 3, 2011
  23. 23. ONTARIO CHIROPRACTIC ASSOCIATION 200,000,000+ blogs If it were a country…… 3rd largest 77% of internet users read blogs More than 1.5 34% of bloggers post million pieces of opinions about productscontent shared daily and brands 25 billion every month v Over 3,600,000,000 photos There are over 200,000,000 1 billion views per day More than accounts on 13,000,000 20 hours of videos uploaded articles every minute 13Monday, October 3, 2011
  24. 24. ONTARIO CHIROPRACTIC ASSOCIATION Social Media is the #1v activity on the Web 13Monday, October 3, 2011
  25. 25. ONTARIO CHIROPRACTIC ASSOCIATION v Not Just for Kids 14Monday, October 3, 2011
  26. 26. ONTARIO CHIROPRACTIC ASSOCIATION 4.8M FEMALE USERS AGED 30-49 More than 65% of 5M USERS AGED 30-49 Canadians, aged 30-49 use three of v 2.1M USERS AGED 30+ more social media each month 25% USERS AGED 40+ 25% USERS AGED 35+ 64% AGED 30-49 READ BLOGS Sources: Interactive Advertising Bureau, eMarketer - November 2010 15Monday, October 3, 2011
  27. 27. ONTARIO CHIROPRACTIC ASSOCIATION v 16Monday, October 3, 2011
  28. 28. ONTARIO CHIROPRACTIC ASSOCIATION UBLISH TY TO P v ER ABILI CONSUM 16Monday, October 3, 2011
  29. 29. Being Social is Nothing NewMonday, October 3, 2011
  30. 30. We’ve Been Looking for Connections for YearsMonday, October 3, 2011
  31. 31. ONTARIO CHIROPRACTIC ASSOCIATION v Source: http://darmano.typepad.com/logic_emotion/2006/09/geek_20.htmlMonday, October 3, 2011
  32. 32. ONTARIO CHIROPRACTIC ASSOCIATION v Source: http://darmano.typepad.com/logic_emotion/2006/09/geek_20.htmlMonday, October 3, 2011
  33. 33. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  34. 34. Don’t Be OverwhelmedMonday, October 3, 2011
  35. 35. Focus on Key PlatformsMonday, October 3, 2011
  36. 36. Fantastic FourMonday, October 3, 2011
  37. 37. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  38. 38. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  39. 39. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  40. 40. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  41. 41. ONTARIO CHIROPRACTIC ASSOCIATION What Does What? BLOGS EXPRESSION FACEBOOK vPERSONAL IDENTITY TWITTER PUBLIC EXPRESSION LINKEDIN PROFESSIONAL IDENTITYMonday, October 3, 2011
  42. 42. ONTARIO CHIROPRACTIC ASSOCIATION OCA and Social Media v 30Monday, October 3, 2011
  43. 43. ONTARIO CHIROPRACTIC ASSOCIATION Spring/Fall Trial v 31Monday, October 3, 2011
  44. 44. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  45. 45. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  46. 46. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  47. 47. ONTARIO CHIROPRACTIC ASSOCIATION v 35Monday, October 3, 2011
  48. 48. ONTARIO CHIROPRACTIC ASSOCIATION v 35Monday, October 3, 2011
  49. 49. ONTARIO CHIROPRACTIC ASSOCIATION v 36Monday, October 3, 2011
  50. 50. ONTARIO CHIROPRACTIC ASSOCIATION Social Media and Healthcare v 37Monday, October 3, 2011
  51. 51. ONTARIO CHIROPRACTIC ASSOCIATION v Regulatory 38Monday, October 3, 2011
  52. 52. ONTARIO CHIROPRACTIC ASSOCIATION v No Fly Zones 39Monday, October 3, 2011
  53. 53. ONTARIO CHIROPRACTIC ASSOCIATION v No Fly Zones 39Monday, October 3, 2011
  54. 54. ONTARIO CHIROPRACTIC ASSOCIATION Social Media and You v 40Monday, October 3, 2011
  55. 55. ONTARIO CHIROPRACTIC ASSOCIATION v Unlock the connected world 41Monday, October 3, 2011
  56. 56. ONTARIO CHIROPRACTIC ASSOCIATION A Research Story vMonday, October 3, 2011
  57. 57. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  58. 58. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  59. 59. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  60. 60. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  61. 61. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  62. 62. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  63. 63. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  64. 64. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  65. 65. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  66. 66. ONTARIO CHIROPRACTIC ASSOCIATION v The Lines Have BlurredMonday, October 3, 2011
  67. 67. ONTARIO CHIROPRACTIC ASSOCIATION vMonday, October 3, 2011
  68. 68. ONTARIO CHIROPRACTIC ASSOCIATION v Big Brother 54Monday, October 3, 2011
  69. 69. ONTARIO CHIROPRACTIC ASSOCIATION v Watching. Rating. 55Monday, October 3, 2011
  70. 70. ONTARIO CHIROPRACTIC ASSOCIATION v Watching. Rating. 55Monday, October 3, 2011
  71. 71. ONTARIO CHIROPRACTIC ASSOCIATION v Watching. Rating. 55Monday, October 3, 2011
  72. 72. ONTARIO CHIROPRACTIC ASSOCIATION v Instant 56Monday, October 3, 2011
  73. 73. ONTARIO CHIROPRACTIC ASSOCIATION v Cheap 57Monday, October 3, 2011
  74. 74. DirectionsMonday, October 3, 2011
  75. 75. When in Doubt; Speak to the CCOMonday, October 3, 2011
  76. 76. ONTARIO CHIROPRACTIC ASSOCIATION ! v What Not To Do 60Monday, October 3, 2011
  77. 77. ONTARIO CHIROPRACTIC ASSOCIATION ! v What Not To Do 61Monday, October 3, 2011
  78. 78. ONTARIO CHIROPRACTIC ASSOCIATION v What Not To Do 62Monday, October 3, 2011
  79. 79. ONTARIO CHIROPRACTIC ASSOCIATION v What To Do 63Monday, October 3, 2011
  80. 80. ONTARIO CHIROPRACTIC ASSOCIATION Who Does It Well? v 64Monday, October 3, 2011
  81. 81. ONTARIO CHIROPRACTIC ASSOCIATION v What To Do 65Monday, October 3, 2011
  82. 82. v 66Monday, October 3, 2011
  83. 83. v 66Monday, October 3, 2011
  84. 84. ListenMonday, October 3, 2011
  85. 85. ShareMonday, October 3, 2011
  86. 86. AskMonday, October 3, 2011
  87. 87. Resources edlee.ca/OCAMonday, October 3, 2011
  88. 88. edl@tribalddb.ca @edlee slideshare.net/edlee linkedin.com/in/edleeMonday, October 3, 2011
  89. 89. ONTARIO CHIROPRACTIC ASSOCIATION v 72Monday, October 3, 2011

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