The document outlines best practices for using social media as part of a consulting practice. It recommends developing a social media strategy and communications plan that identifies goals, target audiences, relevant platforms and content for each platform. It also stresses the importance of an ongoing evaluation process to measure results and adjust the strategy as needed. The document provides tips on using different social media channels effectively and maintaining appropriate personal and professional boundaries online.
11. /emilydavisconsulting /AskEmilyD
@BoardSource
#socialmedia
#governance
#nonprofit
CRAWL
CHARACTERISTICS AREAS OF
IMPROVEMENT
FIRST STEPS
² Not using social media
consistently
² Resistant to change
² Struggle with control
² Need basic marketing
plan (i.e. branding,
print materials, online
outreach, etc.)
² Leadership-driven
change in culture to
adopt online
engagement
1. Develop
communications
strategy (audience,
goals & objectives,
etc.)
2. Listen & develop
online presences
3. Leadership initiated
discussion about
engagement
12. /emilydavisconsulting /AskEmilyD
@BoardSource
#socialmedia
#governance
#nonprofit
WALK
CHARACTERISTICS AREAS OF
IMPROVEMENT
FIRST STEPS
² Using 1 or more
social media
platforms, but not
consistently
² Online presence
connected to
marketing goals
² Learn & use best practices
² Focus on 1 – 2 social
media platforms
² Need to link to campaign,
program(s), objective(s)
² Need to link goals,
objectives, and activities
² Need to identify audiences
² Collect data for
measurement
1. Low-risk pilot
program to
demonstrate ROI
2. Build implementation
capacity internally
3. Create/revise social
media policy
4. Integrate and
document
measurement data
13. /emilydavisconsulting /AskEmilyD
@BoardSource
#socialmedia
#governance
#nonprofit
RUN
CHARACTERISTICS AREAS OF
IMPROVEMENT
FIRST STEPS
² Strategic use of multiple
social media tools
² Part time or full time staff
for digital
communications
² Board using social media
in governance
² Social media usage
integrated throughout
org
² Has developed
relationships &
technology integration
² Need more
sophisticated
measurement tools
² Find ways to increase
more involvement
from staff across the
organization
1. Social media staff
trains & coaches other
org staff
2. Research more
sophisticated
measurement data,
tools, and processes
3. Evaluate, revise
strategies
4. Share success stories
with other orgs
20. /emilydavisconsulting /AskEmilyD
@BoardSource
#socialmedia
#governance
#nonprofit
10 TIPS FOR SOCIAL MEDIA
1. Social media is A
tool not THE tool
2. Social media is a
plant
3. Add value
4. Two way street
5. Prospecting,
cultivation,
stewardship
6. Philanthropy’s
next generation
7. It ain’t free
8. Not everyone
“Diggs” social media
9. Selling social
media
10. Have a plan