Camilo Barros Head of Partnerships, Latam Vidmob Saiba mais em https://eventos.ecommercebrasil.com.br/forum/

4. “For the past 15 years, the entire advertising ecosystem has been built around cookies and mobile device IDs. It was about identity.
As those diminish and go away, the foundation of the advertising system is changing and needs to be rebuilt. So we need new
signals. And we need new signals that can provide scale.” –
Lynda Clarizio

5. “This is a transformation in the industry...You're not doing it against ad agencies, media agencies, platforms, you're doing it to make a
better industry for everybody, to help all the parties cooperate... a platform where everybody can cooperate to make it a better
industry [for everyone]...We’ve been waiting for this for so long” - Mainardo de Nardis

9. 1
2
3

11. Signal Loss
Cookie Deprecation
iOS14 Update
Third-Party Data Loss
Signal Loss
Cookie Deprecation
iOS14 Update
Third-Party Data Loss
Signal Loss
Cookie Deprecation
iOS14 Update
Third-Party Data Loss
Signal Loss
Cookie Deprecation
iOS14 Update
Third-Party Data Loss
Signal Loss
Cookie Deprecation
iOS14 Update
Third-Party Data Loss
Signal Loss
Cookie Deprecation

20. },
{
"Label": {
"Confidence": 81.04620361328125,
”Object": ”Jacket”
},
"Timestamp": 400
},
{
"Label": {
”Confidence": 77.25550079345703,
"Name": ”Team”
},
"Timestamp": 400
},
{
"Label": {
“Confidence": 77.25550079345703,
”Name": ”Team Sport”
},
"Timestamp": 400
},
{
"Label": {
“Confidence ": 77.25550079345703,
"Name": ”Basketball”
},
"Timestamp": 400
},
{
"Label": {
“Confidence ": 89.02239990234375,
"Name": ”Human”
},
"Timestamp": 600
},
{
"Label": {
“Confidence ": 93.90129852294922,
"Name": ”Basketball”
},
"Timestamp": 600
},
{
"Label": {
“Confidence”: 92.68159484863281,
"Name": ”Sport”
},
"Timestamp": 600
},
{
"Label": {
“Confidence ": 92.68159484863281,
"Name": ”Jersey”
},
"Timestamp": 600
},
{
"Label": {
" Confidence ": 92.68159484863281,
"Name": ”Basketball”
},
"Timestamp": 600
},
{
"Label": {
“Confidence": 92.79519653320312,
"Name": ”Play”
},
"Timestamp": 800
},
{
"Label": {
" Confidence ": 95.99729919433594,
"Name": ”Logo”
},
"Timestamp": 800
},
{
"Label": {
" Confidence ": 95.1968002319336,
"Name": ”Adidas”
},
"Timestamp": 800
},

22. Security_groups=env.env_get_list(env.VM_ECS_TASK_SECURITY_
GROUPS, cons.ECS_TASK_SECURITY_GROUPS)
task_definition=env.env_get(env.VM_AWS_DETECT_TEXT_TASK_
DEFINITION, ants.AWS_DETECT_TEXT_TASK_DEFINITION)
response= client.run_task(
cluster=cluster_name,
taskDefinition=task_definition,
overrides={
‘containerOverrides’:[
{
‘name’: ‘vidmob-aws-detect’
‘environment’: [
{
‘name: ‘vidmob-aws-detect’
‘value: ‘true’
}
}
}
}
}
},
launchType
platform
network(
)
task_arn=none
if ‘tasks’ in response and len(response[‘tasks’])==1:
task_arn=response[‘tasks’][0][‘taskArn’]
print(‘Created AWS Detect Text Task%s’ % (task_arn))
else:
print (‘AwsVideoDetectText_ERROR_in_task_response_%s’%
{Spring 2021 Campaign
la vitesse brand
“FaceDetails”: [woman athlete]
{
“AgeRange”: {
“High”: 31,
“Low”: 18
},
“Gaze”: {
“Confidence”: 97.48941802978516,
“Value”: true
}
“BoundingBox”: {
“Height”: 0.6968063116073608,
Blue
C O L O R /
Messaging
T E X T /
Woman
P O E P L E /
Athletic
S E N T I M E N T /
Messaging
CTA
T E X T /
Woman
P E O P L E /
Branding
T E X T /
Athleisure
O B J E C T /
Calm
S E N T I M E N T /
Blue
Low
Contrast
C O L O R /
Security_groups=env.env_get_list(env.VM_ECS_TASK_SECURITY_
GROUPS, cons.ECS_TASK_SECURITY_GROUPS)
task_definition=env.env_get(env.VM_AWS_DETECT_TEXT_TASK_
DEFINITION, ants.AWS_DETECT_TEXT_TASK_DEFINITION)
response= client.run_task(
cluster=cluster_name,
taskDefinition=task_definition,
overrides={
‘containerOverrides’:[
{
‘name’: ‘vidmob-aws-detect’
‘environment’: [
{
‘name: ‘vidmob-aws-detect’
‘value: ‘true’
}
}
}
}
}
},
launchType
platform
network(
)
task_arn=none
if ‘tasks’ in response and len(response[‘tasks’])==1:
task_arn=response[‘tasks’][0][‘taskArn’]
print(‘Created AWS Detect Text Task%s’ % (task_arn))
else:
print (‘AwsVideoDetectText_ERROR_in_task_response_%s’%
{Spring 2021 Campaign
la vitesse brand
“FaceDetails”: [woman athlete]
{
“AgeRange”: {
“High”: 31,
“Low”: 18
},
“Gaze”: {
“Confidence”: 97.48941802978516,
“Value”: true
}
“BoundingBox”: {
“Height”: 0.6968063116073608,

30. + 233%
iti Drives Complete
Registration Using
Analytics to Understand
to better understand
how your creatives
work.

31. CTR
+ 201%
CTC
- 27,7%
+ 233%
Complete Registration Rate
+ 157%
Initiate Checkout Rate

32. + 377%
Diageo Drives
Conversion Using
Analytics to Understand
to better understand
how your creatives
work.

33. CTR
+ 377%
+ 76%
Post Engagement Rate
+ 46%
3 SEC VTR

35. The
Intelligent
Creative
Movement
Then vs. Now
Real Time Insights
Post-mortem
Full Team Collaboration
Agency Silos
Data-Informed Creative
Gut-based Creative
No Third Party Cookies
or Mobile Tracking
Third Party Cookies
or Mobile Tracking

37. TL;
DR_
Your intuition about creative advertising content won’t suffice alone.
Do more with data.
The Intelligent Creative Movement signals a paradigm shift for the marketing industry. By
tearing down the walls between media, data, and design, the rules of creative performance are
being rewritten in a major way.
Ultimately, Intelligent Creative —and Creative Data— empowers brands to build campaign
experiences based around the creative elements in ads that resonate with consumers - forging
a deeper emotional connection in the process.
too long; didn't read

38. We examine the power of intelligent creative and the strategic ways it enables smart marketers to roll with the changes.
With the Smart Advertiser’s Guide to Data-Driven Creative, gain a better understanding of:
• How to thrive through changes in creative advertising
• The opportunity to harness unique insights from data-driven creative
• How to adopt a refined strategy at your organization
• Seize the opportunity to harness creative data and technology to optimize your brand’s effectiveness.
Take Away

39. Take Away

40. camilo@vidmob.com