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Corporate Overview
December 2016
Vision
“Naya Energy does for energy what
GPS did for navigation”
Energy is an industry ripe for
disruption
• 94% of respondents to a PwC report
expect the utility industry's status quo to
be completely shaken up in less than 20
years - FastCompany
The Problem
Due to lack of visibility into how they are
charged for electricity, businesses treat it as an
uncontrollable fixed cost.
The Naya Solution
Naya Energy developed an energy analytics
service that provides visibility to an organization
by mapping how energy is used at a device-level
to the things that matter most to a business:
productivity, efficiency and cost.
Market Opportunity
For commercial and industrial businesses who are
forced to think of energy as an uncontrollable fixed
cost, Naya Energy is the energy management
service that helps companies reduce costs, prevent
equipment failures, and increase operating margins.
Unlike Schneider Electric and Honeywell, Naya
Energy offers cost-effective, hardware agnostic
energy monitoring and control solutions.
Target Market
TAM – $3.6 Billion
• 1.3 Million Buildings with 3.8 Billion SqFt.
• 1.6 MWh per building annually
• 18.5% CAGR
SAM - $156.4 M
• > $10,000/mo Energy Spend
− > 25% Demand Charge
• Energy critical to producing revenues
• Significant impact from unscheduled
down-time
SOM – $7.5M annual
• 4,250 AZ Corporations
• 10 % Penetration
• 4 Key market segments
$27.6B
Energy Savings
$3.6B Annual
Revenue
$ 156M in
Building
Automation
$35.5 M SW
12540
(AZ,NM,CA CO)
$7.5 M AZ
4250 (AZ)
Market Segments
The global energy management system (EMS) market is expected to reach
$44.4 billion by 2020, registering a CAGR of 13.75 percent during 2014-
2020. The incorporation of big data and analytics has opened the scope of
technological advancements in better management and the allocation of
energy. - Allied Market Research
Solar
Industry
Factory
/ Mining
Hotels
Building
Owners
Naya Energy makes it
easy for solar
customers to reduce
the demand charges
put in place by public
utility companies.
Naya Energy enables
processing plants to cut
electricity costs and
reduce equipment
downtime.
Naya Energy reduces
costs by directing
maintenance to
equipment that is not
performing efficiently.
Naya Energy improves
efficiencies on the
operational side with
little to no impact on
guests.
What We Do
Naya Energy performs Energy Assessments that measures energy usage by
connecting a company’s location to the Naya Energy Sensing Platform (Naya
ESP™).
Naya ESP increases both the granularity (down to the device-level) and the
frequency (in real-time) with which organizations receive energy data making it
actionable via alerts.
How We Do it
Naya Energy deploys IOT sensors that measure energy data in excess of
500 times a second and report usage every 4-30 seconds
The Control Server delivers this real time data every minute to the Naya
ESP running in the cloud.
Once on the platform we can map energy usage to other data such as rate
plan, device specifications, environmental data, and business drivers
enabling customers to automate alerts, optimize usage, reduce costs
Triggered
Response
Analysis
Cascade
Signal
Collection
Alerts
Actions
Load
Shedding
Storage
User Request
/Response
Real Time
Energy
Data
Client
Data
3rd Party
Data
Continuous Signal Collection
Analysis Cascade
Smart Triggered Response
Our Process
Assess
• What to Measure
• Areas of Impact
• Test Bed Configuration
• Implementation Plan
Measure
• High Impact Locations and Processes
• Device Level Usage
• Recommendations
• Optimized Landing Page
• Plot Distribution for all measures
Analyze
• KCE’s vs. expectations
• Findings based on Distribution and Statistics
• Potential Recommendations and
Interventions
• Establish Control
Improve
• Test Matrix
• Expand Recommendations to All Locations
• Optimization on Wasted Energy
Evaluate
• Quarterly Evaluation and improvement
• Savings Opportunity Analysis
• Marketing Opportunities
$1k
• 12-24 months of
Bills
• Charge Breakdown
• Your NEDI Number
• Recommendations
$65 k +
Includes:
• Device-Level
Analysis
• 12 Months
• Monitor 15 3-
Phase Loads
• Phase Analysis
• LEED Platinum
Audit
• ASHRAE III +
Audit
• Customized to
your business
process
• On-Site Quarterly
Consultations
Energy Assessments
$20 k +
Includes:
• Site-Level
Analysis
• 12 Months
• Monitor 10 Devices
• Device-Level
Demand
• APS rebate of up
to $10,000
• Eligible for APS
rebate of 75%
capital expense up
to $100k
$5 k +
Includes:
• Bill Analysis
• 90 days
• Interval Site
Demand
• APS rebate of up to
$2,500
• Optional Full Year
+ $5k
Site-Level Analysis
Device-Level Analysis
Bill Analysis
In-Depth Analysis
Customer Benefits
Understand their electricity
usage and billing by mapping
actual energy usage to monthly
costs.
Monitor the telemetry data of
their electrical devices to help
them make smarter decisions.
Track the health of their energy-
consuming devices.
By providing just-in-time alerts
with specific interventions to
reduce energy use.
Reduce equipment downtime
and interruptions in operations.
Facilities
Operations
Purchasing
Research
Marketing
Finance
Executive
What can you expect
Assessment
• Sample Bill Analysis
• Sample Demand Analysis
Naya ESP
• Real-time Device Monitoring & Alerting
• Monthly Energy Usage
• Quarterly Impact Analysis
Traction
Recent Highlights
• Q1 2016 - Naya Energy selected for APS Solar Innovation Study -125
• Q2 2016 - MOU executed with Government of Rajasthan for Demand
Control
• Q2 2016 – Naya Energy named APS Solutions for Business Trade Ally
• Q3 2016 – Naya Energy Selected by Energy CIO Insights as one of “10
Most Promising Energy Management Solution Providers”
2012
•Inception
•IOT Hardware API
2013
•First Patent Filed
•Proof of Concept
•First Installation Thailand
2014
•Hardware Integration
•Second Patent Filed
•Control Server Release
2015
•First Asia Revenue
•Message Handler Release
•Dashboard Release
2016
•First US Revenue
•Action Processor
•Demand Control
Competitors
Features
Energy Monitoring
    
Alerts
   
Control
  
Environmental/
Weather Data  
Utility Rate Plan
Optimization 
Demand Visibility
and Mitigation 
Energy Impact on
Production 
Predictive Health
of Equipment 
Competitive Advantage
Competitive Advantage
• Energy data presented with context relevant to the
business.
• Patented overlay technology makes data actionable.
• Team experienced in delivering capital-efficient
solutions.
Differentiation
Naya Energy
Focus on behind-the-
meter
• Behind-the-meter
customers currently
underserved
• Technology more affordable
• 4X more effective solution
Competition
Focus on grid-level, up to
the meter
• Lots of large/well-funded
players
• Exposure to utility
bureaucracy
• Regulatory and political
hurdles
Business Model
Multiple Revenue Streams
• Assessments (Consultative)
− $5,000 – $65,000
− Eligible for Utility Rebate
• 50% of Assessment
• Enables Capital Expense Rebates
• Analytic Service (Recurring Revenue)
− Scaled by
• kWh Monitored
• Nodes Monitored
• Tiered Pricing Customization
• Additional Revenue Streams (Not Modeled)
− Lead Generation for Service Calls
− License Data on Equipment
− Shared Savings
Go To Market
Channel
15%+
•Represents Naya Energy products
•Partner sets appointment – we close
•Naya Energy papers the deal
•Customer access to data
•Representative makes a commission
•With volume we train your installers/operations
Consultant
25%+
•Co-Branded solution
•Partner helps define solution (knows customer better than us)
•Consultant Prices services, Naya Prices Product
•Customer and Consultant Access to data
•Consultant Supports Customer
•Naya Energy Supports Consultant
White Label
Rev Share
•White Label solution (Powered by Naya Energy)
•Revenue share between Naya Energy and Partner
•Partner sets pricing
•Partner’s customers on dedicated cloud
•Naya Energy has little or no visibility to customer(s)
•Minimum Revenue targets with multiple year commitments
Naya Energy Team
Management
Ketan C Patel – CEO - Ketan has a proven track record of designing creative solutions and
successfully bringing them to market. He founded numerous technology companies including
Eccretive, InsuranceDesk.com and GoldBamboo LLC/Lead Karma LLC, and established a
technology vision and market position for companies such as Tilion, Datawatch, Reuters
Marketing Information (AdValue Media Technologies) and Digitas (Bronner Slosberg Humphrey,
Inc.).
Lowell Kim – Products - Lowell’s 20-years of experience in the software industry includes
leadership positions with Cambridge Technology Group, American Express and Visible
Markets. Lowell served as head of products for Reuters Marketing Information (AdValue Media
Technologies), 170 Systems, PokerAtlas, and now Naya Energy. He graduated from MIT with a
degree in computer science and electrical engineering, and earned his MBA from University of
Michigan's Ross School of Business.
Kevin Patch – Engineering - Kevin is an entrepreneur with a track record of understanding
complex business situations and bringing in the right combination of technology to implement a
flexible solution rapidly. He’s an expert in engineering efficient, reliable, and resilient automated
online database/transaction systems. Kevin co-founded GoldBamboo LLC/Lead Karma LLC and
Anaconda Partners, and held a leadership position with Reuters Marketing Information (AdValue
Media Technologies).
Andrea Maasik – Marketing - Andrea is a marketing and PR professional with over 17 years of
expertise developing and implementing comprehensive marketing programs for clients in
technology, finance, non-profit and consumer industries. Her experience includes positions with
Visible Markets, Lois Paul & Partners (Lotus Development), and Reuters Marketing Information
(AdValue Media Technologies). Andrea received her Bachelor of Science from Ithaca College.
Naya Energy Team
Advisory Board
Hemant Patel - CEO of Akida LLC
Nick Thakore - Founder and CIO at Aurora Investment Partners
David McClure - Founding Partner at 500 Startups
Harvey Bryan - Senior Sustainability Scientist, Arizona State University
T. Agami Reddy - Professor, School of Sustainable Engineering and the
Built Environment, Arizona State University
Thank you
For more information contact:
Ketan C. Patel - CEO
Ketan.Patel@NayaEnergy.com
(978) 609.7199

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Naya Corporate Primer

  • 2. Vision “Naya Energy does for energy what GPS did for navigation” Energy is an industry ripe for disruption • 94% of respondents to a PwC report expect the utility industry's status quo to be completely shaken up in less than 20 years - FastCompany
  • 3. The Problem Due to lack of visibility into how they are charged for electricity, businesses treat it as an uncontrollable fixed cost.
  • 4. The Naya Solution Naya Energy developed an energy analytics service that provides visibility to an organization by mapping how energy is used at a device-level to the things that matter most to a business: productivity, efficiency and cost.
  • 5. Market Opportunity For commercial and industrial businesses who are forced to think of energy as an uncontrollable fixed cost, Naya Energy is the energy management service that helps companies reduce costs, prevent equipment failures, and increase operating margins. Unlike Schneider Electric and Honeywell, Naya Energy offers cost-effective, hardware agnostic energy monitoring and control solutions.
  • 6. Target Market TAM – $3.6 Billion • 1.3 Million Buildings with 3.8 Billion SqFt. • 1.6 MWh per building annually • 18.5% CAGR SAM - $156.4 M • > $10,000/mo Energy Spend − > 25% Demand Charge • Energy critical to producing revenues • Significant impact from unscheduled down-time SOM – $7.5M annual • 4,250 AZ Corporations • 10 % Penetration • 4 Key market segments $27.6B Energy Savings $3.6B Annual Revenue $ 156M in Building Automation $35.5 M SW 12540 (AZ,NM,CA CO) $7.5 M AZ 4250 (AZ)
  • 7. Market Segments The global energy management system (EMS) market is expected to reach $44.4 billion by 2020, registering a CAGR of 13.75 percent during 2014- 2020. The incorporation of big data and analytics has opened the scope of technological advancements in better management and the allocation of energy. - Allied Market Research Solar Industry Factory / Mining Hotels Building Owners Naya Energy makes it easy for solar customers to reduce the demand charges put in place by public utility companies. Naya Energy enables processing plants to cut electricity costs and reduce equipment downtime. Naya Energy reduces costs by directing maintenance to equipment that is not performing efficiently. Naya Energy improves efficiencies on the operational side with little to no impact on guests.
  • 8. What We Do Naya Energy performs Energy Assessments that measures energy usage by connecting a company’s location to the Naya Energy Sensing Platform (Naya ESP™). Naya ESP increases both the granularity (down to the device-level) and the frequency (in real-time) with which organizations receive energy data making it actionable via alerts.
  • 9. How We Do it Naya Energy deploys IOT sensors that measure energy data in excess of 500 times a second and report usage every 4-30 seconds The Control Server delivers this real time data every minute to the Naya ESP running in the cloud. Once on the platform we can map energy usage to other data such as rate plan, device specifications, environmental data, and business drivers enabling customers to automate alerts, optimize usage, reduce costs Triggered Response Analysis Cascade Signal Collection Alerts Actions Load Shedding Storage User Request /Response Real Time Energy Data Client Data 3rd Party Data Continuous Signal Collection Analysis Cascade Smart Triggered Response
  • 10. Our Process Assess • What to Measure • Areas of Impact • Test Bed Configuration • Implementation Plan Measure • High Impact Locations and Processes • Device Level Usage • Recommendations • Optimized Landing Page • Plot Distribution for all measures Analyze • KCE’s vs. expectations • Findings based on Distribution and Statistics • Potential Recommendations and Interventions • Establish Control Improve • Test Matrix • Expand Recommendations to All Locations • Optimization on Wasted Energy Evaluate • Quarterly Evaluation and improvement • Savings Opportunity Analysis • Marketing Opportunities
  • 11. $1k • 12-24 months of Bills • Charge Breakdown • Your NEDI Number • Recommendations $65 k + Includes: • Device-Level Analysis • 12 Months • Monitor 15 3- Phase Loads • Phase Analysis • LEED Platinum Audit • ASHRAE III + Audit • Customized to your business process • On-Site Quarterly Consultations Energy Assessments $20 k + Includes: • Site-Level Analysis • 12 Months • Monitor 10 Devices • Device-Level Demand • APS rebate of up to $10,000 • Eligible for APS rebate of 75% capital expense up to $100k $5 k + Includes: • Bill Analysis • 90 days • Interval Site Demand • APS rebate of up to $2,500 • Optional Full Year + $5k Site-Level Analysis Device-Level Analysis Bill Analysis In-Depth Analysis
  • 12. Customer Benefits Understand their electricity usage and billing by mapping actual energy usage to monthly costs. Monitor the telemetry data of their electrical devices to help them make smarter decisions. Track the health of their energy- consuming devices. By providing just-in-time alerts with specific interventions to reduce energy use. Reduce equipment downtime and interruptions in operations. Facilities Operations Purchasing Research Marketing Finance Executive
  • 13. What can you expect Assessment • Sample Bill Analysis • Sample Demand Analysis Naya ESP • Real-time Device Monitoring & Alerting • Monthly Energy Usage • Quarterly Impact Analysis
  • 14. Traction Recent Highlights • Q1 2016 - Naya Energy selected for APS Solar Innovation Study -125 • Q2 2016 - MOU executed with Government of Rajasthan for Demand Control • Q2 2016 – Naya Energy named APS Solutions for Business Trade Ally • Q3 2016 – Naya Energy Selected by Energy CIO Insights as one of “10 Most Promising Energy Management Solution Providers” 2012 •Inception •IOT Hardware API 2013 •First Patent Filed •Proof of Concept •First Installation Thailand 2014 •Hardware Integration •Second Patent Filed •Control Server Release 2015 •First Asia Revenue •Message Handler Release •Dashboard Release 2016 •First US Revenue •Action Processor •Demand Control
  • 15. Competitors Features Energy Monitoring      Alerts     Control    Environmental/ Weather Data   Utility Rate Plan Optimization  Demand Visibility and Mitigation  Energy Impact on Production  Predictive Health of Equipment 
  • 16. Competitive Advantage Competitive Advantage • Energy data presented with context relevant to the business. • Patented overlay technology makes data actionable. • Team experienced in delivering capital-efficient solutions.
  • 17. Differentiation Naya Energy Focus on behind-the- meter • Behind-the-meter customers currently underserved • Technology more affordable • 4X more effective solution Competition Focus on grid-level, up to the meter • Lots of large/well-funded players • Exposure to utility bureaucracy • Regulatory and political hurdles
  • 18. Business Model Multiple Revenue Streams • Assessments (Consultative) − $5,000 – $65,000 − Eligible for Utility Rebate • 50% of Assessment • Enables Capital Expense Rebates • Analytic Service (Recurring Revenue) − Scaled by • kWh Monitored • Nodes Monitored • Tiered Pricing Customization • Additional Revenue Streams (Not Modeled) − Lead Generation for Service Calls − License Data on Equipment − Shared Savings
  • 19. Go To Market Channel 15%+ •Represents Naya Energy products •Partner sets appointment – we close •Naya Energy papers the deal •Customer access to data •Representative makes a commission •With volume we train your installers/operations Consultant 25%+ •Co-Branded solution •Partner helps define solution (knows customer better than us) •Consultant Prices services, Naya Prices Product •Customer and Consultant Access to data •Consultant Supports Customer •Naya Energy Supports Consultant White Label Rev Share •White Label solution (Powered by Naya Energy) •Revenue share between Naya Energy and Partner •Partner sets pricing •Partner’s customers on dedicated cloud •Naya Energy has little or no visibility to customer(s) •Minimum Revenue targets with multiple year commitments
  • 20. Naya Energy Team Management Ketan C Patel – CEO - Ketan has a proven track record of designing creative solutions and successfully bringing them to market. He founded numerous technology companies including Eccretive, InsuranceDesk.com and GoldBamboo LLC/Lead Karma LLC, and established a technology vision and market position for companies such as Tilion, Datawatch, Reuters Marketing Information (AdValue Media Technologies) and Digitas (Bronner Slosberg Humphrey, Inc.). Lowell Kim – Products - Lowell’s 20-years of experience in the software industry includes leadership positions with Cambridge Technology Group, American Express and Visible Markets. Lowell served as head of products for Reuters Marketing Information (AdValue Media Technologies), 170 Systems, PokerAtlas, and now Naya Energy. He graduated from MIT with a degree in computer science and electrical engineering, and earned his MBA from University of Michigan's Ross School of Business. Kevin Patch – Engineering - Kevin is an entrepreneur with a track record of understanding complex business situations and bringing in the right combination of technology to implement a flexible solution rapidly. He’s an expert in engineering efficient, reliable, and resilient automated online database/transaction systems. Kevin co-founded GoldBamboo LLC/Lead Karma LLC and Anaconda Partners, and held a leadership position with Reuters Marketing Information (AdValue Media Technologies). Andrea Maasik – Marketing - Andrea is a marketing and PR professional with over 17 years of expertise developing and implementing comprehensive marketing programs for clients in technology, finance, non-profit and consumer industries. Her experience includes positions with Visible Markets, Lois Paul & Partners (Lotus Development), and Reuters Marketing Information (AdValue Media Technologies). Andrea received her Bachelor of Science from Ithaca College.
  • 21. Naya Energy Team Advisory Board Hemant Patel - CEO of Akida LLC Nick Thakore - Founder and CIO at Aurora Investment Partners David McClure - Founding Partner at 500 Startups Harvey Bryan - Senior Sustainability Scientist, Arizona State University T. Agami Reddy - Professor, School of Sustainable Engineering and the Built Environment, Arizona State University
  • 22. Thank you For more information contact: Ketan C. Patel - CEO Ketan.Patel@NayaEnergy.com (978) 609.7199