Feeling exposed: understanding your intellectual property rights

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Feeling exposed: understanding your intellectual property rights, a presentation given by Nisha Baveja, solicitor at Briffa about how to protect your work and what your rights.

Part of ECCA's Preparing for your Degree Show week 2009 - a programme to help Arts London students make the most of their final show.

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Feeling exposed: understanding your intellectual property rights

  1. 1. Feeling exposed: Understanding your Intellectual Property Rights 25 February 2009 Nisha Baveja, Solicitor at Briffa A Law Firm Specialising in Intellectual Property and Information Technology
  2. 2. <ul><li>What are Intellectual Property Rights? </li></ul><ul><ul><li>Copyright </li></ul></ul><ul><ul><li>Design Rights </li></ul></ul><ul><ul><li>Trade Marks </li></ul></ul><ul><li>How to protect yourself commercially </li></ul>Overview
  3. 3. Copyright <ul><li>Copyright </li></ul><ul><ul><li>Automatic creation in certain works (e.g. literary, artistic, film) </li></ul></ul><ul><ul><li>Who owns copyright? </li></ul></ul><ul><ul><li>Rights of owner: exclusive property rights to re-use, copy, licence etc </li></ul></ul><ul><ul><li>Duration </li></ul></ul><ul><li>Infringement </li></ul><ul><ul><li>Primary - copying all or a substantial part </li></ul></ul><ul><li>How to protect </li></ul><ul><li>International protection under Berne Convention </li></ul>
  4. 4. Design Rights <ul><li>Unregistered (arise automatically in UK and Europe) </li></ul><ul><ul><li>What does it protect? shape and configuration in original designs </li></ul></ul><ul><ul><li>Duration </li></ul></ul><ul><li>Registered Design Rights </li></ul><ul><ul><li>What designs can be registered (new, individual character, 2D and 3D) </li></ul></ul><ul><ul><li>Duration </li></ul></ul><ul><ul><li>Territorial right / time limits </li></ul></ul><ul><li>What rights does the owner have? </li></ul><ul><ul><li>Exclusive property rights to produce articles to that design </li></ul></ul><ul><ul><li>Exclusive right to “licence” the design right </li></ul></ul>
  5. 5. Trade Marks <ul><li>What is a trade mark? </li></ul><ul><ul><li>Sign capable of distinguishing owner </li></ul></ul><ul><ul><li>Distinctive/non-descriptive </li></ul></ul><ul><li>Types </li></ul><ul><ul><li>Unregistered </li></ul></ul><ul><ul><li>Registered </li></ul></ul><ul><li>Territorial right </li></ul><ul><li>6 month priority period to extend national right </li></ul>
  6. 6. Managing your IP Portfolio Exploiting your rights <ul><li>Money making methods: </li></ul><ul><ul><li>Commissioning </li></ul></ul><ul><ul><li>Freelancing </li></ul></ul><ul><ul><li>Assignment (sale) </li></ul></ul><ul><ul><li>Licence (give permission to another) </li></ul></ul><ul><ul><li>Manufacturing </li></ul></ul><ul><ul><li>Distribution </li></ul></ul>
  7. 7. <ul><li>Catalogue what you have </li></ul><ul><li>Keep records (work and press cuttings) </li></ul><ul><li>Use IPR notices </li></ul><ul><li>Confidentiality Agreements </li></ul><ul><li>Have written contracts in all dealings - ownership of IP, payment </li></ul><ul><li>Exhibitions - risk v benefits and effect on RDR </li></ul><ul><li>Infringement - balanced enforcement strategy </li></ul><ul><li>Expect and budget </li></ul><ul><li>Consider insurance (DesignProtect) </li></ul><ul><li>Call in help </li></ul>Protecting yourself commercially
  8. 8. Managing your IP Portfolio Conclusion <ul><li>Identify your IP </li></ul><ul><li>Protect your IP </li></ul><ul><li>Exploit your IP </li></ul><ul><li>Don’t get ripped off!! </li></ul>
  9. 9. A Law Firm Specialising in Intellectual Property and Information Technology Business Design Centre 52 Upper Street Islington London N1 0QH www.briffa.com

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