James Thraves is a British music video director born in 1969 in Romford, Essex. He began his career making award-winning short films while studying at university and the Royal College of Art. Thraves used his short films to gain work with a video production company where he directed low-budget music videos for £5,000. Today, record labels send new songs to multiple directors who submit treatment proposals without pay before one is selected and paid to direct the full music video. Some of Thraves' most famous videos include "Just" and "The Scientist" for Radiohead and Coldplay on budgets of £100,000 and £200,000 respectively, both shot in three days.

1. James Thraves
Ebun Awosiyan

2. • Born the 6th of August 1969, in Romford, Essex
• He began by making short films at his university, university of Hull.
With his graduation films Scratch and the Take-Out 1993.
• He joined the Royal College of Art in 1993 and made another
award winning film The Hackney Downs (1994).
• Used award-winning short films as a calling card to get a foot in
the door with the door with the video production company factory
films.
• He made Low Budget Music Videos- costing £5,000
Biography

3. How Are Directors Chosen?
• Now when it comes to producing a music video, a commissioner
from the record label sends a track to 5-10 directors. Then the
director submits their treatment and they do not get paid for this.
• The director who is has submitted the best treatment out of the
rest is then chosen to make the music video. That’s when the
director is the paid.

4. James Thraves Music Videos
• James Thraves has created a lot of music videos, that we are very familiar with
for example:
• Radio Head – Just, with a £100,000 budget
• And the music video was shot in 3 days.
https://www.youtube.com/watch?v=-_qMagfZtv8
• Coldplay – The Scientist, with a £200,000 budget
• Also shot in 3 days
https://www.youtube.com/watch?v=RB-RcX5DS5A

5. Other Music Videos he Directed
There are also other music videos that he directed:
• Jack Bugg – Two Fingers
• Sam Smith Money on My Mind
• Japanese Popstar – Song For Lisa