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CSR in SMEs - part 2

The document discusses the role of Corporate Social Responsibility (CSR) in small and medium enterprises (SMEs), emphasizing the need for coherence between company values, employee engagement, and community impact. It highlights examples of successful CSR strategies, particularly in times of crisis, and outlines the significance of creating emotional connections with consumers, referred to as 'love brands.' Additionally, it addresses the importance of aligning values and behaviors to ensure organizational success and stakeholder satisfaction.

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IMSD / CSR in SMEs CSR in SMEs - part 2 PROFESSOR daniel truran - @dtruran - daniel.truran@ebbf.org www.eoi.es
IMSD / CSR in SMEs In the last class we ... introduced SMEs, new kinds of SMEs, specific traits of SMEs and their new “local” environment what is and what can be the impact of SMEs (positive and negative) what drives SMEs to be responsible (passive and active drivers) introduced the “love brand” and new purchasing patterns - advocacy three examples of CSR application, specially useful in times of crisis (Warby Parker, Young Italian Industrialist pen cases, Giada Dall’O) role play and other examples of stakeholder dialogue in an SME ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Shareholders Cu s to m e s er ye s plo Em Enterprise Enterprise rs En p lie vir S up on m Communities en t ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs why do you think that employees should be the first focus point of CSR in SMEs ? Shareholders Cu s to m e s er ye s plo Em Enterprise Enterprise rs En p lie vir S up on m Communities en t ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs “love brand” & advocacy creating emotional engagement positive advocacy ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs “love brand” & advocacy creating emotional engagement positive advocacy making the promise ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs “love brand” & advocacy creating emotional engagement positive advocacy making the promise delivering the promise ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Owners’ Company making the promise priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Owners’ Company making the promise priorities Marketing and values Company Employees delivering the promise Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs making the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs making the promise delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs making the promise = delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs making the promise = delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran walk into a shop / make a phone call www.eoi.es
IMSD / CSR in SMEs Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs making the promise delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs making the promise ≠ delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs So how do we create coherence in values, principles and behaviours in an SME? ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs PURPOSE ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs PURPOSE VALUES ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs PURPOSE VALUES IMPORTANT ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs PURPOSE VALUES IMPORTANT SHARED values ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs just to be clear - what do we mean by “values” ? ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs just to be clear - what do we mean by “values” ? Live Our Values - Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs just to be clear - what do we mean by “values” ? http://warbyparker.com ‘s core values Live Our Values - Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well ebbf.org / Daniel Truran www.eoi.es
how does Warby Parker create IMSD / CSR in SMEs coherence around its values? ebbf.org / Daniel Truran www.eoi.es
how does Warby Parker create IMSD / CSR in SMEs coherence around its values? ebbf.org / Daniel Truran www.eoi.es
Warby Parker’s way of applying its values: do good ... to their suppliers http://www.warbyparker.com/tv ebbf.org / Daniel Truran www.eoi.es
Warby Parker’s way of applying its values: do good ... to their suppliers http://www.warbyparker.com/tv ebbf.org / Daniel Truran www.eoi.es
Warby Parker’s way of applying its values: do good ... to their suppliers http://www.warbyparker.com/tv making stakeholders feel part of the company ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Our unconscious part of mind and personality Values made evident by visible Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Our unconscious part of mind and personality Values MAKING the promise made evident by visible Behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Our unconscious part of mind and personality Values MAKING the promise made evident by visible Behaviours DELIVERING the promise ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs You see behaviours ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs You see behaviours They derive from a person’s values, mental models, mind, personality ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs You see behaviours what is one of your “core” values? They derive from a person’s values, mental models, mind, personality ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs You see behaviours what is one of your “core” values? They derive from a person’s values, which of your behaviours mental models, reflects this mind, personality core value? ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs SOFT or HARD values? What creates success? ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs The way work is usually thought about. . . As Is To Be State State A Step 1 Step 2 Step 3 Step 4 B ebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
IMSD / CSR in SMEs The way work is usually thought about. . . As Is To Be State State A Step 1 Step 2 Step 3 Step 4 B • Objectives, budgets, systems, wire diagrams, benchmarks, etc. • Flow charts, tracking systems and progress reports used to ensure success. • ‘The hard stuff’. ebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
Meanwhile, a crucial piece of reality is omitted. . . As Is To Be State ‘The Hard Stuff’ State A B ebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
Meanwhile, a crucial piece of reality is omitted. . . As Is To Be State ‘The Hard Stuff’ State A B Below the Waterline The Human World ebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
IMSD / CSR in SMEs ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs So how do we bring everyone “there” and really present? ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs examples of SMEs with PURPOSE SHARED VALUES ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs www.lush.com ebbf.org / Daniel Truran www.eoi.es
ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs there, we’ve said it. And now we’ve said it, there’s no taking it back! At Lush our goal is to make our products as effective, fun and luscious as possible, whilst making sure that they are kind to animals and the environment. That’s why we have always loved to fill our shops with whole ranges of ‘naked’ (unpackaged) products. We 1 Lush Shampoo Bar ( ) lasts as long as… believe that when it comes to reducing 3 bottles ( ) of liquid shampoo our impact on the environment, reducing packaging should be high on everyone’s list of priorities. Just take a look at this: So already that’s 3 less empty bottles to get rid of! But it’s not just the actual plastic packaging that we need to think about. Compared to bottled liquid products, which are full of water and are heavy, bulky, and inefficient - our naked products are concentrated, weigh less and are easy to transport. Just look at the environmental impact of delivering these to shops: 1 lorry load of shampoo bars would be enough for 800,000 washes but it would take 15 lorry loads of liquid shampoo to do the same job! With solid shampoo bars you save on the environmental cost of producing ebbf.org / Daniel Truranand disposing of plastic packaging AND reduce the pollution caused by www.eoi.es transporting heavy and uneconomical packaged goods!
ebbf.org / Daniel Truran www.eoi.es
170. Because it values what I value and it has a good time doing it.. Not only has my awareness of natural ingredients and synthetics increased it has changed other aspects of my life and I seem to have changed the way I eat shop, buy clothing ect.. Thanks Lush! ebbf.org / Daniel Truran www.eoi.es
170. Because it values what I value and it has a good time doing it.. Not only has my awareness of natural ingredients and synthetics increased it has changed other aspects of my life and I seem to have changed the way I eat shop, buy clothing ect.. Thanks Lush! 180. Lush stands for everything I stand for, not many companys does that! I can proudly talk about the products and fell god about it! I never pretend to like the products, I really dolove them! :) ebbf.org / Daniel Truran www.eoi.es
170. Because it values what I value and it has a good time doing it.. Not only has my awareness of natural ingredients and synthetics increased it has changed other aspects of my life and I seem to have changed the way I eat shop, buy clothing ect.. Thanks Lush! 180. Lush stands for everything I stand for, not many companys does that! I can proudly talk about the products and fell god about it! I never pretend to like the products, I really dolove them! :) 189. it has positive impact on world (directly cosmetic) indirect global consciousness. Leading edge in ideas and care for the nature and the people ebbf.org / Daniel Truran www.eoi.es
170. Because it values what I value and it has a good time doing it.. Not only has my awareness of natural ingredients and synthetics increased it has changed other aspects of my life and I seem to have changed the way I eat shop, buy clothing ect.. Thanks Lush! 180. Lush stands for everything I stand for, not many companys does that! I can proudly talk about the products and fell god about it! I never pretend to like the products, I really dolove them! :) 189. it has positive impact on world (directly cosmetic) indirect global consciousness. Leading edge in ideas and care for the nature and the people 194. its the best place in the world to work, not the easiest but definitely the best. Its an honest company with high ethics and I am ebbf.orgto Daniel Truran what I do for a living. proud / tell people www.eoi.es
IMSD / CSR in SMEs Nothing happens in isolation It is not “just” about our personal values but their interaction with other entities we live with Personal Company Values Values ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Personal Company Values Values ebbf.org / Daniel Truran “love brand” zone www.eoi.es
IMSD / CSR in SMEs Society Values Personal Company Values Values ebbf.org / Daniel Truran “love brand” zone www.eoi.es
IMSD / CSR in SMEs Who do you trust most? Doctors 92% Teachers 88% Professors 80% Judges Clergy/Priests 80% Scientists 71% TV Presenters 70% Police 63% Ordinary person in the street 60% Trade Unions 54% > BUSINESS LEADERS < 38% 25% Journalists 22% Politicians 13% http://www.ipsos-mori.com/researchpublications/researcharchive/poll.aspx?oItemId=15&view=wide ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs The sense of purpose Lush was set up: - for the owners to produce stuff they liked - to influence - to make a profit ebbf.org / Daniel Truran www.eoi.es
ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs example of wider influence ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs example of wider influence http://www.youtube.com/watch?v=H5LOHSTcuwI ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs example of wider influence http://www.youtube.com/watch?v=H5LOHSTcuwI ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs at Lush challenging conversations are not only allowed but encouraged: Ethics Officer - 4 x 4 vs bicycle Employ Activists ebbf.org / Daniel Truran www.eoi.es
coherence between values and behaviours Corporate Organization Success Habits Taboos Values Practices 1.We value ▲Structured and objective ▲Respect others ▲Discrimination or respect for the accountability opinions and personal attack based individual ▲Recognition of whole perspectives on personal person, work-life ▲Listening for prejudices / sex / balance understanding race / age ▲Career growth and ▲Punctuality ▲Destructive gossip growth opportunities and rumour- based on capability mongering 2.We value our ▲Walk away from ▲Learn client’s business ▲“No problem” when ▲Lack of / Delays in ability to create business if it is not in ▲Constantly seek new there is one / Hiding feedback and exceed high the best interest of the ways to deliver value to bad news client client clients ▲By-passing laid out expectations ▲Commitment to processes and ▲Operate from the customer communication clients perspective standards ▲Documented client ▲Sharing confidential satisfaction measures information 3.We value ▲Regular forums for ▲Speak from the ▲Not dealing with honesty, decision making, perspective of the people who do not integrity, and resolving issues and listener perform open and caring thinking through future ▲Talk directly to those ▲Not speaking up in communication company development. concerned about any meetings ▲Organization-wide subject or matter of ▲Saying one thing and EBBF Presentation : J.Patterson : Sept.19, communication on concern doing another 2008 priorities, performance ▲Give regular and timely www.eoi.es ebbf.org / Daniel Truran see here interview and results of KANBAY: http://ebbf.org/ebbforg/john_patterson.html with CEO
IMSD / CSR in SMEs How can core values be made to “stick” in people’s minds and behaviours? ebbf.org Daniel Truran EBBF / / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How can core values be made to “stick” in people’s minds and behaviours? Bonus Schemes - show what is important Reporting should reflect these “success habits” and “the taboos” ebbf.org Daniel Truran EBBF / / Daniel Truran www.eoi.es
IMSD / CSR in SMEs PURPOSE SHARED VALUES ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs even higher purposes ... PURPOSE SHARED VALUES ebbf.org / Daniel Truran www.eoi.es
Visions and broader Objectives "...a global enterprise that allows individuals to their double objective Bahá'í International Community’s Contribution to the 18th Session of the United Nations Commission on Sustainable Development - 2010 ebbf.org / Daniel Truran www.eoi.es
Visions and broader Objectives "...a global enterprise that allows individuals to their double objective fully develop their potentialities Bahá'í International Community’s Contribution to the 18th Session of the United Nations Commission on Sustainable Development - 2010 ebbf.org / Daniel Truran www.eoi.es
Visions and broader Objectives "...a global enterprise that allows individuals to their double objective fully develop their potentialities and contribute to improving the wider community” Bahá'í International Community’s Contribution to the 18th Session of the United Nations Commission on Sustainable Development - 2010 ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Purpose makes you successful drives motivation, engagement, “love” ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Purpose makes you successful drives motivation, engagement, “love” you enter the board meeting of a sparkling drinks company: ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Purpose makes you successful drives motivation, engagement, “love” you enter the board meeting of a sparkling drinks company: Be world leader in sales ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Purpose makes you successful drives motivation, engagement, “love” you enter the board meeting of a sparkling drinks company: Be world leader in sales Quench the world’s thirst ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs ebbf.org / Daniel Truran www.eoi.es
another example of purpose driving success ebbf.org / Daniel Truran www.eoi.es
another example of purpose driving success Wikipedia’s 13 million articles are all written and maintained by the crowd. ebbf.org / Daniel Truran www.eoi.es
Wikipedia’s 13 million articles are all written and maintained by the crowd. ebbf.org / Daniel Truran www.eoi.es
Wikipedia’s 13 million articles are all written and maintained by the crowd. FOR FREE !!! ebbf.org / Daniel Truran www.eoi.es
Wikipedia’s 13 million articles are all written and maintained by the crowd. FOR FREE !!! ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs purpose, meaningful purpose, shared purpose, is what will drive people and stakeholders, making yours, a highly successful organization If you want to build a boat, do not instruct the men to saw wood, stitch the sails, prepare the tools and organize the work, but make them long for setting sail and travel to distant lands. Antoine De Saint-Exupéry ebbf.org / Daniel Truran www.eoi.es
the issue: an over 30% of turnover of high end talented engineers ebbf.org / Daniel Truran www.eoi.es
the issue: an over 30% of turnover of high end talented engineers ebbf.org / Daniel Truran www.eoi.es
the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO ebbf.org / Daniel Truran www.eoi.es
the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover ebbf.org / Daniel Truran www.eoi.es
the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ? ebbf.org / Daniel Truran www.eoi.es
the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ? ebbf.org / Daniel Truran www.eoi.es
the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ? What are you producing? engineer’s answer an infrared breaking system made up of ... highest quality ... ebbf.org / Daniel Truran www.eoi.es
the issue: an over 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ? What are you producing? engineer’s answer an infrared breaking system made up of ... highest quality ... Altran engineers’ new answer: a new system that saves lives ebbf.org / Daniel Truran www.eoi.es
now think and create a “new” purpose for your SME ebbf.org / Daniel Truran www.eoi.es
now think and create a “new” purpose for your SME what new products and services would serve that new purpose? ebbf.org / Daniel Truran www.eoi.es
now think and create a “new” purpose for your SME choose a real SME what new products and services would serve that new purpose? ebbf.org / Daniel Truran www.eoi.es
now think and create a “new” purpose for your SME choose a real SME create a meaningful purpose what new products and services would serve that new purpose? ebbf.org / Daniel Truran www.eoi.es
now think and create a “new” purpose for your SME choose a real SME create a meaningful purpose deliver that promise what new products and services would serve that new purpose? ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs In what broad areas can CSR be applied in an SME ? ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs In what broad areas can CSR be applied in an SME ? social ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs In what broad areas can CSR be applied in an SME ? social environmental ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs In what broad areas can CSR be applied in an SME ? social environmental economic ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs In what broad areas can CSR be applied in an SME ? social people environmental planet economic profit ebbf.org / Daniel Truran www.eoi.es
Softonics.com Best Spanish Place to work winner 2009 what are some CSR practices in this company? ebbf.org / Daniel Truran www.eoi.es
http://www.youtube.com/watch?v=l7Ql2F4rU5Y
IMSD / CSR in SMEs How to apply CSR in SMEs - social (people) ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How to apply CSR in SMEs - social (people) small cleaning company from Lyon paying for its employees to learn to read and write higher productivity levels and greater client satisfaction because its employees are more motivated and enjoy more self-respect ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How to apply CSR in SMEs - social (people) > Working conditions: QOL (quality small cleaning company from Lyon of life) paying for its employees to learn to read and write > Work-life balance higher productivity levels and > Health and Safety greater client satisfaction because its employees are more motivated > Labor practices and enjoy more self-respect > Skill development > Community involvement ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How to apply CSR in SMEs - environmental (planet) ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How to apply CSR in SMEs - environmental (planet) a group of Maltese hotels that are built to minimise their impact on the island's environment and its natural resources. helping to safeguard the very future of the tourism industry on which it depends. ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How to apply CSR in SMEs - environmental (planet) > Waste reduction a group of Maltese hotels that are built to minimise their impact on the > Pollution avoidance island's environment and its natural resources. > Recycling helping to safeguard the very future > Reducing materials, energy, water of the tourism industry on which it depends. > Lower packaging costs > Certification ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How to apply CSR in SMEs - economic (profit) ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How to apply CSR in SMEs - economic (profit) small video production company from rural Wales that makes a point of recording and creating videos for its local community helping to regenerate the social and economic fabric of an isolated rural area ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How to apply CSR in SMEs - economic (profit) > Responsible supply chain small video production company management from rural Wales that makes a point of recording and creating videos for > Product safety its local community > Ethical advertising helping to regenerate the social and economic fabric of an isolated rural > Cause-related marketing area > Quality > Fair pricing ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs With so much to choose from, how do you choose priority actions? ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How to identify areas of action Company’s Influence Stakeholder’s Interest ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs How to identify areas of action Company’s Influence particularly relevant to SMEs limited capabilities Stakeholder’s Interest ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Add 3rd element: relevance to company’s area of competence. e.g. High Tech company offering courses to stakeholders e.g. Food production company offering sustainable packaging Company’s Influence ebbf.org / Daniel Truran Stakeholder’s Interest
Shared purpose and values creating love Society Personal Company Shared Area / Love brand ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs What kind of leadership is required for successful CSR in SMEs ? ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Who is the world leader of all times that inspires you most? ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Everyone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandela ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Everyone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandela “Religion is one of the most important forces in the world. Whether you are a Christian, a Muslim, a Buddhist, a Jew, or a Hindu, religion is a great force, and it can help one have command of one's own morality, one's own behavior, and one's own attitude.” ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Everyone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandela ebbf.org / Daniel Truran www.eoi.es
IMSD / CSR in SMEs Everyone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandela What are the characteristics of a Values Based Leader ? ebbf.org / Daniel Truran www.eoi.es
CSR in SMEs: It all boils down Common Shared Purpose Leaders who can implement values A structure and reporting (next lesson) ebbf.org / Daniel Truran www.eoi.es
CSR in SMEs: It all boils down Common Shared Purpose Leaders who can implement values A structure and reporting (next lesson) vision ebbf.org / Daniel Truran www.eoi.es
CSR in SMEs: It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. ebbf.org / Daniel Truran www.eoi.es
CSR in SMEs: It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. ebbf.org / Daniel Truran www.eoi.es
CSR in SMEs: It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. What did Martin Luther King say? ebbf.org / Daniel Truran www.eoi.es
CSR in SMEs: It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. What did Martin Luther King say? I have a nightmare? ebbf.org / Daniel Truran www.eoi.es
We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. ebbf.org / Daniel Truran www.eoi.es
We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. ebbf.org / Daniel Truran www.eoi.es
We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. ebbf.org / Daniel Truran www.eoi.es
We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. I HAVE A PLAN ebbf.org / Daniel Truran www.eoi.es
We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. I HAVE A PLAN ebbf.org / Daniel Truran www.eoi.es
We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. I HAVE A PLAN ebbf.org / Daniel Truran www.eoi.es

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CSR in SMEs - part 2

  • 1.
    IMSD / CSRin SMEs CSR in SMEs - part 2 PROFESSOR daniel truran - @dtruran - daniel.truran@ebbf.org www.eoi.es
  • 2.
    IMSD / CSRin SMEs In the last class we ... introduced SMEs, new kinds of SMEs, specific traits of SMEs and their new “local” environment what is and what can be the impact of SMEs (positive and negative) what drives SMEs to be responsible (passive and active drivers) introduced the “love brand” and new purchasing patterns - advocacy three examples of CSR application, specially useful in times of crisis (Warby Parker, Young Italian Industrialist pen cases, Giada Dall’O) role play and other examples of stakeholder dialogue in an SME ebbf.org / Daniel Truran www.eoi.es
  • 3.
    IMSD / CSRin SMEs Shareholders Cu s to m e s er ye s plo Em Enterprise Enterprise rs En p lie vir S up on m Communities en t ebbf.org / Daniel Truran www.eoi.es
  • 4.
    IMSD / CSRin SMEs why do you think that employees should be the first focus point of CSR in SMEs ? Shareholders Cu s to m e s er ye s plo Em Enterprise Enterprise rs En p lie vir S up on m Communities en t ebbf.org / Daniel Truran www.eoi.es
  • 5.
    IMSD / CSRin SMEs “love brand” & advocacy creating emotional engagement positive advocacy ebbf.org / Daniel Truran www.eoi.es
  • 6.
    IMSD / CSRin SMEs “love brand” & advocacy creating emotional engagement positive advocacy making the promise ebbf.org / Daniel Truran www.eoi.es
  • 7.
    IMSD / CSRin SMEs “love brand” & advocacy creating emotional engagement positive advocacy making the promise delivering the promise ebbf.org / Daniel Truran www.eoi.es
  • 8.
    IMSD / CSRin SMEs Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 9.
    IMSD / CSRin SMEs Owners’ Company making the promise priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 10.
    IMSD / CSRin SMEs Owners’ Company making the promise priorities Marketing and values Company Employees delivering the promise Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 11.
    IMSD / CSRin SMEs Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 12.
    IMSD / CSRin SMEs making the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 13.
    IMSD / CSRin SMEs making the promise delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 14.
    IMSD / CSRin SMEs making the promise = delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 15.
    IMSD / CSRin SMEs making the promise = delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran walk into a shop / make a phone call www.eoi.es
  • 16.
    IMSD / CSRin SMEs Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 17.
    IMSD / CSRin SMEs delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 18.
    IMSD / CSRin SMEs making the promise delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 19.
    IMSD / CSRin SMEs making the promise ≠ delivering the promise Owners’ Company priorities Marketing and values Company Employees Culture Culture Values Values Behaviours Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 20.
    IMSD / CSRin SMEs So how do we create coherence in values, principles and behaviours in an SME? ebbf.org / Daniel Truran www.eoi.es
  • 21.
    IMSD / CSRin SMEs ebbf.org / Daniel Truran www.eoi.es
  • 22.
    IMSD / CSRin SMEs PURPOSE ebbf.org / Daniel Truran www.eoi.es
  • 23.
    IMSD / CSRin SMEs PURPOSE VALUES ebbf.org / Daniel Truran www.eoi.es
  • 24.
    IMSD / CSRin SMEs PURPOSE VALUES IMPORTANT ebbf.org / Daniel Truran www.eoi.es
  • 25.
    IMSD / CSRin SMEs PURPOSE VALUES IMPORTANT SHARED values ebbf.org / Daniel Truran www.eoi.es
  • 26.
    IMSD / CSRin SMEs just to be clear - what do we mean by “values” ? ebbf.org / Daniel Truran www.eoi.es
  • 27.
    IMSD / CSRin SMEs just to be clear - what do we mean by “values” ? Live Our Values - Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well ebbf.org / Daniel Truran www.eoi.es
  • 28.
    IMSD / CSRin SMEs just to be clear - what do we mean by “values” ? http://warbyparker.com ‘s core values Live Our Values - Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well ebbf.org / Daniel Truran www.eoi.es
  • 29.
    how does WarbyParker create IMSD / CSR in SMEs coherence around its values? ebbf.org / Daniel Truran www.eoi.es
  • 30.
    how does WarbyParker create IMSD / CSR in SMEs coherence around its values? ebbf.org / Daniel Truran www.eoi.es
  • 31.
    Warby Parker’s wayof applying its values: do good ... to their suppliers http://www.warbyparker.com/tv ebbf.org / Daniel Truran www.eoi.es
  • 32.
    Warby Parker’s wayof applying its values: do good ... to their suppliers http://www.warbyparker.com/tv ebbf.org / Daniel Truran www.eoi.es
  • 33.
    Warby Parker’s wayof applying its values: do good ... to their suppliers http://www.warbyparker.com/tv making stakeholders feel part of the company ebbf.org / Daniel Truran www.eoi.es
  • 34.
    IMSD / CSRin SMEs Our unconscious part of mind and personality Values made evident by visible Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 35.
    IMSD / CSRin SMEs Our unconscious part of mind and personality Values MAKING the promise made evident by visible Behaviours ebbf.org / Daniel Truran www.eoi.es
  • 36.
    IMSD / CSRin SMEs Our unconscious part of mind and personality Values MAKING the promise made evident by visible Behaviours DELIVERING the promise ebbf.org / Daniel Truran www.eoi.es
  • 37.
    IMSD / CSRin SMEs ebbf.org / Daniel Truran www.eoi.es
  • 38.
    IMSD / CSRin SMEs You see behaviours ebbf.org / Daniel Truran www.eoi.es
  • 39.
    IMSD / CSRin SMEs You see behaviours They derive from a person’s values, mental models, mind, personality ebbf.org / Daniel Truran www.eoi.es
  • 40.
    IMSD / CSRin SMEs You see behaviours what is one of your “core” values? They derive from a person’s values, mental models, mind, personality ebbf.org / Daniel Truran www.eoi.es
  • 41.
    IMSD / CSRin SMEs You see behaviours what is one of your “core” values? They derive from a person’s values, which of your behaviours mental models, reflects this mind, personality core value? ebbf.org / Daniel Truran www.eoi.es
  • 42.
    IMSD / CSRin SMEs SOFT or HARD values? What creates success? ebbf.org / Daniel Truran www.eoi.es
  • 43.
    IMSD / CSRin SMEs The way work is usually thought about. . . As Is To Be State State A Step 1 Step 2 Step 3 Step 4 B ebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
  • 44.
    IMSD / CSRin SMEs The way work is usually thought about. . . As Is To Be State State A Step 1 Step 2 Step 3 Step 4 B • Objectives, budgets, systems, wire diagrams, benchmarks, etc. • Flow charts, tracking systems and progress reports used to ensure success. • ‘The hard stuff’. ebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
  • 45.
    Meanwhile, a crucialpiece of reality is omitted. . . As Is To Be State ‘The Hard Stuff’ State A B ebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
  • 46.
    Meanwhile, a crucialpiece of reality is omitted. . . As Is To Be State ‘The Hard Stuff’ State A B Below the Waterline The Human World ebbf.org / Daniel Truran John Scherer - scherercenter.com www.eoi.es
  • 47.
    IMSD / CSRin SMEs ebbf.org / Daniel Truran www.eoi.es
  • 48.
    IMSD / CSRin SMEs So how do we bring everyone “there” and really present? ebbf.org / Daniel Truran www.eoi.es
  • 49.
    IMSD / CSRin SMEs examples of SMEs with PURPOSE SHARED VALUES ebbf.org / Daniel Truran www.eoi.es
  • 50.
    IMSD / CSRin SMEs www.lush.com ebbf.org / Daniel Truran www.eoi.es
  • 51.
    ebbf.org / DanielTruran www.eoi.es
  • 52.
    IMSD / CSRin SMEs there, we’ve said it. And now we’ve said it, there’s no taking it back! At Lush our goal is to make our products as effective, fun and luscious as possible, whilst making sure that they are kind to animals and the environment. That’s why we have always loved to fill our shops with whole ranges of ‘naked’ (unpackaged) products. We 1 Lush Shampoo Bar ( ) lasts as long as… believe that when it comes to reducing 3 bottles ( ) of liquid shampoo our impact on the environment, reducing packaging should be high on everyone’s list of priorities. Just take a look at this: So already that’s 3 less empty bottles to get rid of! But it’s not just the actual plastic packaging that we need to think about. Compared to bottled liquid products, which are full of water and are heavy, bulky, and inefficient - our naked products are concentrated, weigh less and are easy to transport. Just look at the environmental impact of delivering these to shops: 1 lorry load of shampoo bars would be enough for 800,000 washes but it would take 15 lorry loads of liquid shampoo to do the same job! With solid shampoo bars you save on the environmental cost of producing ebbf.org / Daniel Truranand disposing of plastic packaging AND reduce the pollution caused by www.eoi.es transporting heavy and uneconomical packaged goods!
  • 53.
    ebbf.org / DanielTruran www.eoi.es
  • 54.
    170. Because itvalues what I value and it has a good time doing it.. Not only has my awareness of natural ingredients and synthetics increased it has changed other aspects of my life and I seem to have changed the way I eat shop, buy clothing ect.. Thanks Lush! ebbf.org / Daniel Truran www.eoi.es
  • 55.
    170. Because itvalues what I value and it has a good time doing it.. Not only has my awareness of natural ingredients and synthetics increased it has changed other aspects of my life and I seem to have changed the way I eat shop, buy clothing ect.. Thanks Lush! 180. Lush stands for everything I stand for, not many companys does that! I can proudly talk about the products and fell god about it! I never pretend to like the products, I really dolove them! :) ebbf.org / Daniel Truran www.eoi.es
  • 56.
    170. Because itvalues what I value and it has a good time doing it.. Not only has my awareness of natural ingredients and synthetics increased it has changed other aspects of my life and I seem to have changed the way I eat shop, buy clothing ect.. Thanks Lush! 180. Lush stands for everything I stand for, not many companys does that! I can proudly talk about the products and fell god about it! I never pretend to like the products, I really dolove them! :) 189. it has positive impact on world (directly cosmetic) indirect global consciousness. Leading edge in ideas and care for the nature and the people ebbf.org / Daniel Truran www.eoi.es
  • 57.
    170. Because itvalues what I value and it has a good time doing it.. Not only has my awareness of natural ingredients and synthetics increased it has changed other aspects of my life and I seem to have changed the way I eat shop, buy clothing ect.. Thanks Lush! 180. Lush stands for everything I stand for, not many companys does that! I can proudly talk about the products and fell god about it! I never pretend to like the products, I really dolove them! :) 189. it has positive impact on world (directly cosmetic) indirect global consciousness. Leading edge in ideas and care for the nature and the people 194. its the best place in the world to work, not the easiest but definitely the best. Its an honest company with high ethics and I am ebbf.orgto Daniel Truran what I do for a living. proud / tell people www.eoi.es
  • 58.
    IMSD / CSRin SMEs Nothing happens in isolation It is not “just” about our personal values but their interaction with other entities we live with Personal Company Values Values ebbf.org / Daniel Truran www.eoi.es
  • 59.
    IMSD / CSRin SMEs Personal Company Values Values ebbf.org / Daniel Truran “love brand” zone www.eoi.es
  • 60.
    IMSD / CSRin SMEs Society Values Personal Company Values Values ebbf.org / Daniel Truran “love brand” zone www.eoi.es
  • 61.
    IMSD / CSRin SMEs Who do you trust most? Doctors 92% Teachers 88% Professors 80% Judges Clergy/Priests 80% Scientists 71% TV Presenters 70% Police 63% Ordinary person in the street 60% Trade Unions 54% > BUSINESS LEADERS < 38% 25% Journalists 22% Politicians 13% http://www.ipsos-mori.com/researchpublications/researcharchive/poll.aspx?oItemId=15&view=wide ebbf.org / Daniel Truran www.eoi.es
  • 62.
    IMSD / CSRin SMEs The sense of purpose Lush was set up: - for the owners to produce stuff they liked - to influence - to make a profit ebbf.org / Daniel Truran www.eoi.es
  • 63.
    ebbf.org / DanielTruran www.eoi.es
  • 64.
    IMSD / CSRin SMEs example of wider influence ebbf.org / Daniel Truran www.eoi.es
  • 65.
    IMSD / CSRin SMEs example of wider influence http://www.youtube.com/watch?v=H5LOHSTcuwI ebbf.org / Daniel Truran www.eoi.es
  • 66.
    IMSD / CSRin SMEs example of wider influence http://www.youtube.com/watch?v=H5LOHSTcuwI ebbf.org / Daniel Truran www.eoi.es
  • 67.
    IMSD / CSRin SMEs at Lush challenging conversations are not only allowed but encouraged: Ethics Officer - 4 x 4 vs bicycle Employ Activists ebbf.org / Daniel Truran www.eoi.es
  • 68.
    coherence between valuesand behaviours Corporate Organization Success Habits Taboos Values Practices 1.We value ▲Structured and objective ▲Respect others ▲Discrimination or respect for the accountability opinions and personal attack based individual ▲Recognition of whole perspectives on personal person, work-life ▲Listening for prejudices / sex / balance understanding race / age ▲Career growth and ▲Punctuality ▲Destructive gossip growth opportunities and rumour- based on capability mongering 2.We value our ▲Walk away from ▲Learn client’s business ▲“No problem” when ▲Lack of / Delays in ability to create business if it is not in ▲Constantly seek new there is one / Hiding feedback and exceed high the best interest of the ways to deliver value to bad news client client clients ▲By-passing laid out expectations ▲Commitment to processes and ▲Operate from the customer communication clients perspective standards ▲Documented client ▲Sharing confidential satisfaction measures information 3.We value ▲Regular forums for ▲Speak from the ▲Not dealing with honesty, decision making, perspective of the people who do not integrity, and resolving issues and listener perform open and caring thinking through future ▲Talk directly to those ▲Not speaking up in communication company development. concerned about any meetings ▲Organization-wide subject or matter of ▲Saying one thing and EBBF Presentation : J.Patterson : Sept.19, communication on concern doing another 2008 priorities, performance ▲Give regular and timely www.eoi.es ebbf.org / Daniel Truran see here interview and results of KANBAY: http://ebbf.org/ebbforg/john_patterson.html with CEO
  • 69.
    IMSD / CSRin SMEs How can core values be made to “stick” in people’s minds and behaviours? ebbf.org Daniel Truran EBBF / / Daniel Truran www.eoi.es
  • 70.
    IMSD / CSRin SMEs How can core values be made to “stick” in people’s minds and behaviours? Bonus Schemes - show what is important Reporting should reflect these “success habits” and “the taboos” ebbf.org Daniel Truran EBBF / / Daniel Truran www.eoi.es
  • 71.
    IMSD / CSRin SMEs PURPOSE SHARED VALUES ebbf.org / Daniel Truran www.eoi.es
  • 72.
    IMSD / CSRin SMEs even higher purposes ... PURPOSE SHARED VALUES ebbf.org / Daniel Truran www.eoi.es
  • 73.
    Visions and broaderObjectives "...a global enterprise that allows individuals to their double objective Bahá'í International Community’s Contribution to the 18th Session of the United Nations Commission on Sustainable Development - 2010 ebbf.org / Daniel Truran www.eoi.es
  • 74.
    Visions and broaderObjectives "...a global enterprise that allows individuals to their double objective fully develop their potentialities Bahá'í International Community’s Contribution to the 18th Session of the United Nations Commission on Sustainable Development - 2010 ebbf.org / Daniel Truran www.eoi.es
  • 75.
    Visions and broaderObjectives "...a global enterprise that allows individuals to their double objective fully develop their potentialities and contribute to improving the wider community” Bahá'í International Community’s Contribution to the 18th Session of the United Nations Commission on Sustainable Development - 2010 ebbf.org / Daniel Truran www.eoi.es
  • 76.
    IMSD / CSRin SMEs Purpose makes you successful drives motivation, engagement, “love” ebbf.org / Daniel Truran www.eoi.es
  • 77.
    IMSD / CSRin SMEs Purpose makes you successful drives motivation, engagement, “love” you enter the board meeting of a sparkling drinks company: ebbf.org / Daniel Truran www.eoi.es
  • 78.
    IMSD / CSRin SMEs Purpose makes you successful drives motivation, engagement, “love” you enter the board meeting of a sparkling drinks company: Be world leader in sales ebbf.org / Daniel Truran www.eoi.es
  • 79.
    IMSD / CSRin SMEs Purpose makes you successful drives motivation, engagement, “love” you enter the board meeting of a sparkling drinks company: Be world leader in sales Quench the world’s thirst ebbf.org / Daniel Truran www.eoi.es
  • 80.
    IMSD / CSRin SMEs ebbf.org / Daniel Truran www.eoi.es
  • 81.
    IMSD / CSRin SMEs ebbf.org / Daniel Truran www.eoi.es
  • 82.
    IMSD / CSRin SMEs ebbf.org / Daniel Truran www.eoi.es
  • 83.
    another example ofpurpose driving success ebbf.org / Daniel Truran www.eoi.es
  • 84.
    another example ofpurpose driving success Wikipedia’s 13 million articles are all written and maintained by the crowd. ebbf.org / Daniel Truran www.eoi.es
  • 85.
    Wikipedia’s 13 millionarticles are all written and maintained by the crowd. ebbf.org / Daniel Truran www.eoi.es
  • 86.
    Wikipedia’s 13 millionarticles are all written and maintained by the crowd. FOR FREE !!! ebbf.org / Daniel Truran www.eoi.es
  • 87.
    Wikipedia’s 13 millionarticles are all written and maintained by the crowd. FOR FREE !!! ebbf.org / Daniel Truran www.eoi.es
  • 88.
    IMSD / CSRin SMEs purpose, meaningful purpose, shared purpose, is what will drive people and stakeholders, making yours, a highly successful organization If you want to build a boat, do not instruct the men to saw wood, stitch the sails, prepare the tools and organize the work, but make them long for setting sail and travel to distant lands. Antoine De Saint-Exupéry ebbf.org / Daniel Truran www.eoi.es
  • 89.
    the issue: anover 30% of turnover of high end talented engineers ebbf.org / Daniel Truran www.eoi.es
  • 90.
    the issue: anover 30% of turnover of high end talented engineers ebbf.org / Daniel Truran www.eoi.es
  • 91.
    the issue: anover 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO ebbf.org / Daniel Truran www.eoi.es
  • 92.
    the issue: anover 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover ebbf.org / Daniel Truran www.eoi.es
  • 93.
    the issue: anover 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ? ebbf.org / Daniel Truran www.eoi.es
  • 94.
    the issue: anover 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ? ebbf.org / Daniel Truran www.eoi.es
  • 95.
    the issue: anover 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ? What are you producing? engineer’s answer an infrared breaking system made up of ... highest quality ... ebbf.org / Daniel Truran www.eoi.es
  • 96.
    the issue: anover 30% of turnover of high end talented engineers enter Rüdiger Fox - CEO reduced in one year to under 20% of turnover HOW ? What are you producing? engineer’s answer an infrared breaking system made up of ... highest quality ... Altran engineers’ new answer: a new system that saves lives ebbf.org / Daniel Truran www.eoi.es
  • 97.
    now think andcreate a “new” purpose for your SME ebbf.org / Daniel Truran www.eoi.es
  • 98.
    now think andcreate a “new” purpose for your SME what new products and services would serve that new purpose? ebbf.org / Daniel Truran www.eoi.es
  • 99.
    now think andcreate a “new” purpose for your SME choose a real SME what new products and services would serve that new purpose? ebbf.org / Daniel Truran www.eoi.es
  • 100.
    now think andcreate a “new” purpose for your SME choose a real SME create a meaningful purpose what new products and services would serve that new purpose? ebbf.org / Daniel Truran www.eoi.es
  • 101.
    now think andcreate a “new” purpose for your SME choose a real SME create a meaningful purpose deliver that promise what new products and services would serve that new purpose? ebbf.org / Daniel Truran www.eoi.es
  • 102.
    IMSD / CSRin SMEs In what broad areas can CSR be applied in an SME ? ebbf.org / Daniel Truran www.eoi.es
  • 103.
    IMSD / CSRin SMEs In what broad areas can CSR be applied in an SME ? social ebbf.org / Daniel Truran www.eoi.es
  • 104.
    IMSD / CSRin SMEs In what broad areas can CSR be applied in an SME ? social environmental ebbf.org / Daniel Truran www.eoi.es
  • 105.
    IMSD / CSRin SMEs In what broad areas can CSR be applied in an SME ? social environmental economic ebbf.org / Daniel Truran www.eoi.es
  • 106.
    IMSD / CSRin SMEs In what broad areas can CSR be applied in an SME ? social people environmental planet economic profit ebbf.org / Daniel Truran www.eoi.es
  • 107.
    Softonics.com Best Spanish Place to work winner 2009 what are some CSR practices in this company? ebbf.org / Daniel Truran www.eoi.es
  • 108.
  • 109.
    IMSD / CSRin SMEs How to apply CSR in SMEs - social (people) ebbf.org / Daniel Truran www.eoi.es
  • 110.
    IMSD / CSRin SMEs How to apply CSR in SMEs - social (people) small cleaning company from Lyon paying for its employees to learn to read and write higher productivity levels and greater client satisfaction because its employees are more motivated and enjoy more self-respect ebbf.org / Daniel Truran www.eoi.es
  • 111.
    IMSD / CSRin SMEs How to apply CSR in SMEs - social (people) > Working conditions: QOL (quality small cleaning company from Lyon of life) paying for its employees to learn to read and write > Work-life balance higher productivity levels and > Health and Safety greater client satisfaction because its employees are more motivated > Labor practices and enjoy more self-respect > Skill development > Community involvement ebbf.org / Daniel Truran www.eoi.es
  • 112.
    IMSD / CSRin SMEs How to apply CSR in SMEs - environmental (planet) ebbf.org / Daniel Truran www.eoi.es
  • 113.
    IMSD / CSRin SMEs How to apply CSR in SMEs - environmental (planet) a group of Maltese hotels that are built to minimise their impact on the island's environment and its natural resources. helping to safeguard the very future of the tourism industry on which it depends. ebbf.org / Daniel Truran www.eoi.es
  • 114.
    IMSD / CSRin SMEs How to apply CSR in SMEs - environmental (planet) > Waste reduction a group of Maltese hotels that are built to minimise their impact on the > Pollution avoidance island's environment and its natural resources. > Recycling helping to safeguard the very future > Reducing materials, energy, water of the tourism industry on which it depends. > Lower packaging costs > Certification ebbf.org / Daniel Truran www.eoi.es
  • 115.
    IMSD / CSRin SMEs How to apply CSR in SMEs - economic (profit) ebbf.org / Daniel Truran www.eoi.es
  • 116.
    IMSD / CSRin SMEs How to apply CSR in SMEs - economic (profit) small video production company from rural Wales that makes a point of recording and creating videos for its local community helping to regenerate the social and economic fabric of an isolated rural area ebbf.org / Daniel Truran www.eoi.es
  • 117.
    IMSD / CSRin SMEs How to apply CSR in SMEs - economic (profit) > Responsible supply chain small video production company management from rural Wales that makes a point of recording and creating videos for > Product safety its local community > Ethical advertising helping to regenerate the social and economic fabric of an isolated rural > Cause-related marketing area > Quality > Fair pricing ebbf.org / Daniel Truran www.eoi.es
  • 118.
    IMSD / CSRin SMEs With so much to choose from, how do you choose priority actions? ebbf.org / Daniel Truran www.eoi.es
  • 119.
    IMSD / CSRin SMEs How to identify areas of action Company’s Influence Stakeholder’s Interest ebbf.org / Daniel Truran www.eoi.es
  • 120.
    IMSD / CSRin SMEs How to identify areas of action Company’s Influence particularly relevant to SMEs limited capabilities Stakeholder’s Interest ebbf.org / Daniel Truran www.eoi.es
  • 121.
    IMSD / CSRin SMEs Add 3rd element: relevance to company’s area of competence. e.g. High Tech company offering courses to stakeholders e.g. Food production company offering sustainable packaging Company’s Influence ebbf.org / Daniel Truran Stakeholder’s Interest
  • 122.
    Shared purpose andvalues creating love Society Personal Company Shared Area / Love brand ebbf.org / Daniel Truran www.eoi.es
  • 123.
    IMSD / CSRin SMEs What kind of leadership is required for successful CSR in SMEs ? ebbf.org / Daniel Truran www.eoi.es
  • 124.
    IMSD / CSRin SMEs Who is the world leader of all times that inspires you most? ebbf.org / Daniel Truran www.eoi.es
  • 125.
    IMSD / CSRin SMEs Everyone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandela ebbf.org / Daniel Truran www.eoi.es
  • 126.
    IMSD / CSRin SMEs Everyone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandela “Religion is one of the most important forces in the world. Whether you are a Christian, a Muslim, a Buddhist, a Jew, or a Hindu, religion is a great force, and it can help one have command of one's own morality, one's own behavior, and one's own attitude.” ebbf.org / Daniel Truran www.eoi.es
  • 127.
    IMSD / CSRin SMEs Everyone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandela ebbf.org / Daniel Truran www.eoi.es
  • 128.
    IMSD / CSRin SMEs Everyone’s favourite leader / leadership Ghandi Madre Teresa di Calcutta Martin Luther King jr. Nelson Mandela What are the characteristics of a Values Based Leader ? ebbf.org / Daniel Truran www.eoi.es
  • 129.
    CSR in SMEs: It all boils down Common Shared Purpose Leaders who can implement values A structure and reporting (next lesson) ebbf.org / Daniel Truran www.eoi.es
  • 130.
    CSR in SMEs: It all boils down Common Shared Purpose Leaders who can implement values A structure and reporting (next lesson) vision ebbf.org / Daniel Truran www.eoi.es
  • 131.
    CSR in SMEs:It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. ebbf.org / Daniel Truran www.eoi.es
  • 132.
    CSR in SMEs:It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. ebbf.org / Daniel Truran www.eoi.es
  • 133.
    CSR in SMEs:It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. What did Martin Luther King say? ebbf.org / Daniel Truran www.eoi.es
  • 134.
    CSR in SMEs:It all boils down implementing a vision We therefore need a vision of the future, not only of the future we want to avoid but the future we want to create. What did Martin Luther King say? I have a nightmare? ebbf.org / Daniel Truran www.eoi.es
  • 135.
    We therefore needa vision of the future, not only of the future we want to avoid but the future we want to create. ebbf.org / Daniel Truran www.eoi.es
  • 136.
    We therefore needa vision of the future, not only of the future we want to avoid but the future we want to create. ebbf.org / Daniel Truran www.eoi.es
  • 137.
    We therefore needa vision of the future, not only of the future we want to avoid but the future we want to create. ebbf.org / Daniel Truran www.eoi.es
  • 138.
    We therefore needa vision of the future, not only of the future we want to avoid but the future we want to create. I HAVE A PLAN ebbf.org / Daniel Truran www.eoi.es
  • 139.
    We therefore needa vision of the future, not only of the future we want to avoid but the future we want to create. I HAVE A PLAN ebbf.org / Daniel Truran www.eoi.es
  • 140.
    We therefore needa vision of the future, not only of the future we want to avoid but the future we want to create. I HAVE A PLAN ebbf.org / Daniel Truran www.eoi.es