The document discusses how advertising and communication have changed in the digital age from one-to-many to many-to-many. While social media is important, traditional advertising like billboards, building wraps, truckside advertising are still effective ways to get attention and start conversations around a brand. The key things that don't change are that people will still talk about brands, you need to offer something great, and you need to get people's attention and make a lasting impression. The document advocates for a hybrid marketing approach using both online and traditional channels to have the biggest impact and raise awareness of a brand.

1. Advertising
NOW

2. || The Digital Age ||
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3. || Everything Changes ||
We went from.. ONE TO MANY.
to..
MANY TO MANY.
canstockphoto.com

4. || Communication is constant ||
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5. || Tribes are taking over ||
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6. || It’s a good change! ||
and tweeting helps but..
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7. What hasn’t changed?

8. || What doesn’t change? ||
#1
People will talk, for better or worse.

9. || What doesn’t change? ||
#2
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You still need to offer something great.

10. || What doesn’t change? ||
#3
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You still need to get their attention
and make a lasting impression.

11. How do you make
A BIG IMPRESSION?

12. || Make an effort to ||
Combine Online
& Traditional
Channels.
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13. || Make your goal be to ||
Start Conversations
around your
Brand.

14. || Start big, and go bigger ||
Don’t forget about the other
things that make the
BIG PICTURE.
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15. || Traditional Media ||
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Traditional advertising works too!

16. || Not everyone is connected 24/7 ||
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They still respond to traditional media.

17. Think about it..

18. Does your target
audience ever drive?

19. Or maybe they walk?

20. Either way..

21. Image Source: homad.wordpress.com
They are exposed to walls, vehicles, and
sidewalks all day long..

22. This is your chance to..
Make a
BIG IMPACT!

23. Remember..
You can choose not to go on
the internet..
SKIP AD

24. But you can’t choose what
you see on the streets.

25. || Raise awareness ||
If you make a BIG
statement, you will
attract followers!

26. || Truckside Advertising! ||
When one is stuck in rush hour, they have
plenty of time to SEE YOU.
** Hey, I need a landscaper! **

27. || Larger than life billboards! ||
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The more one sees your brand advertised, the
more likely they will TRY YOU OUT.
** I almost forgot about Kit Kats! **

28. || Building Wraps! ||
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If your building is bare, how do they know
what you do?
** I never knew this was here! **

29. || Guerrilla Tactics! ||
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Non-traditional methods STILL NEED PRINT.
** Does this shock you? **

30. Social Media helps but
does it attract everyone?

31. || Hybrid Marketing ||
Not unless you THINK BIG!
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32. And don’t forget to
PRINT BIG!

33. || This is advertising NOW. ||

34. So, what’s your BIG idea?

35. Contact us at Speedpro Imaging Saint Paul
for a free consultation!
651-917-3000
www.SpeedproSaintPaul.com