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#eTAS14 Presentation - Charel van Dam of Iamsterdam
1.
Rethinking Social I
amsterdam Charel van Dam – Head of Digital Media
2.
2
3.
3 1,470,464 people
reached 223,445 post clicks
4.
4 50% Amsterdam
11M 5%GDP €50G Metropolitan Amsterdam 70%
5.
5
6.
6 Bring me
the world!
7.
7 Bring me
the world! Here’s 1 euro
8.
8 Bring me
the world! Here’s 1 euro Please our partners
9.
9 Bring me
the world! Here’s 1 euro Please our partners Let’s make it go viral
10.
10 The I
amsterdam ostrich development curve Explosion of channels Stomping around Overlooking the field Downsizing our way up Step 1
11.
11 The great
news about Social Media is that you can’t afford them all anyway
12.
12 The great
news about Social Media is that you can’t afford them all anyway So don’t try
13.
13 The great
news about Social Media is that you can’t afford them all anyway So don’t try FOCUS
14.
14 The great
news about Social Media is that you can’t afford them all anyway Engage So don’t try FOCUS
15.
15
16.
16 In Social
Media there is no one size fits all
17.
17 In Social
Media there is no one size fits all Authenticity is a key driver of social success
18.
18
19.
19
20.
20
21.
Engage! Your fans
are nuts about you 21
22.
22
23.
23 Appreciate your
fans and your channel will grow organically
24.
Ignore your brand
and marketing colleagues 24
25.
25 382,000 2,5%
Likes + Comments +Shares # of wall posts by page 506,000 5,1% 162,000 2,9% 1,746,000 0,6% 2,694,000 2,4% 5,997,000 12,9% 1,142,000 2,6% Total fans Engagement IPM = x 1000
26.
26 Editorial trumps
advertorial
27.
27 I amsterdam
Facebook Social Strategy Awareness Awareness Exposure Awareness Exposure Event Traffic Awareness Exposure Event Traffic Web Traffic
28.
28 Use Facebook
to drive actual traffic
29.
29
30.
30 THANK YOU
Editor's Notes
2012 100K + - now 750K from 26 to 5 channels 1 FTE 10K budget
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