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Touchten - How Touchten got millions of download with limited or no budget

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Anton Soeharyo, co-founder of Touchten, at Indonesia Satellite 2013.

Published in: Technology
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Touchten - How Touchten got millions of download with limited or no budget

  1. 1. ©Touchten2013
  2. 2. Sushi Chain3 Million users, Top8 USATop 10 in 18countries ©Touchten2013 2
  3. 3. Infinite Sky2.5 Million users, Top 5 UK,Top 8 USATop 10 in 44 countries ©Touchten2013 3
  4. 4. Train Legend 200K in one day, Top 5 US Top 10 in 31 countries©Touchten2013 4
  5. 5. User Base ©Touchten2013 5
  6. 6. Analyzing Luck ©Touchten2013 6
  7. 7. Table of Content#1 Users are KINGS #2 English vs. Non- English Email #3 Just#4 Cross - Promote #5 ASK!6 Explore the various AppStore ©Touchten2013 7
  8. 8. The Basic• ASO (AppStore Optimization) TITL E ©Touchten2013 8
  9. 9. The Basic ©Touchten2013 9
  10. 10. The Basic• ASO (AppStore Optimization) TITL E ICONS SCREEN SHOTS ©Touchten2013 10
  11. 11. The Game Dev bible 1Users are KINGS,make them HAPPY ©Touchten2013 11
  12. 12. Dev’s Nightmare 12
  13. 13. After sleepless nights of tweaking 13
  14. 14. The Game Dev bible2on’t forget the no hablan Inglés...on-English speakers ©Touchten2013 14
  15. 15. English is only 27% of your market 15
  16. 16. The Game Dev bible 3 o Email orNot to Emailbut I wanna be featured!) ©Touchten2013 16
  17. 17. The Game Dev bible#4Cross - Promote ©Touchten2013 17
  18. 18. The Game Dev bible#5Ask, and yeshall receive! ©Touchten2013 18
  19. 19. Don’t do this on GooglePlay 19
  20. 20. The Game Dev bible#6There are moreAppStore than youcan think of ©Touchten2013 20
  21. 21. Summary#1 Users are KINGS #2 English vs. Non- English #3 Just#4 Email - Promote Cross #5 ASK!6 Explore the various AppStore ©Touchten2013 21
  22. 22. Lesson learnt1 Be Stingy but SMART #2 Always think outside the If you fail to plan, you plan #3 box to fail #4 Don’t let your mother be your QA is a must, shouldn’t #5 Marketing be expensiveare publishing6 Talk to us, we ©Touchten2013 22
  23. 23. どうもありがとうございました ¡muchas gracias Thank you! 謝謝 ! Terima Kasih! ©Touchten2013 23

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