5 tips for finding brand fans

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locating and engaging your brand fans is fast becoming the first priority for marketers. Here are 5 things to think about when doing so

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5 tips for finding brand fans

  1. 1. AMP™ Your Brand Fans 1
  2. 2. Find one ideal prospect.Allow them to reach out to their friends and family on your behalf. Your brand fans will exponentially AMPLIFY your reach.engaging your brand fans 2
  3. 3. 5 Tips for AMPLIFYING Your Brand Fansengaging your brand fans 3
  4. 4. 1. Make it EasyMake it easy for customers to share your brand’sproducts and/or services with their friends.Include relevant sharing options (email,Facebook, Twitter, Google+, etc.). PURLs, orpersonal URLs, are also a great sharing option, asthey can be shared across any channel—blogs,instant messages and social networks. engaging your brand fans 4
  5. 5. 2. Make It WorthwhileGive your brand fans a compelling reason toshare with their friends. This could be an internaloffer (free goods, discounts, or loyalty points), giftcards, or charitable donations. Make sure there isan incentive for their friends to make sharingmore attractive and improve the probability ofconverting friends into new customers whileextending your exponential reach. engaging your brand fans 5
  6. 6. 3. Make It TrackableUse technology that allows you to track data.Understanding what works and what doesn’t atevery stage, generates valuable marketing datathat can be used to change a campaign inprogress as well as improve future results.Constant improvement allows you to stay in syncwith a fast-changing consumer. engaging your brand fans 6
  7. 7. 4. Make It IntegratedDriving awareness of the social referral programis critical to its success. Brands should leveragetheir owned assets, including corporate websites,email lists, as well as social networks—Facebook,Twitter, Google+, LinkedIn, etc.—to promote thereferral program to their customers and drive thehighest participation rate.Paid. Earned. Owned. Use all media wisely. engaging your brand fans 7
  8. 8. 5. Make it PersonalProviding a simple, personalized experience forreferred friends ensures the highest level of trust,engagement, and participation in a social referralprogram. Ensure that friend messages andlanding pages are personalized, concise, andhave a clear call to action to drive optimal results. engaging your brand fans 8
  9. 9. Helping to engage your brand fans - and their friends info@e10egency.comengaging your brand fans e10egency.com 9

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