Technology As A Tool For Innovation

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Presentation given at GTC SW on February 18, 2010 at the Austin Convention Center.

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Technology As A Tool For Innovation

  1. 1. Technology As A Tool For Innovation Dustin Haisler February 18, 2010 GTC Southwest Austin Convention Center
  2. 2. Innovation Roadmap 1 2 3 4 5 Closing QR- Social Manor Manor Other Thoughts codes Media Labs 311 R&D
  3. 3. W here It All Began…
  4. 4. 1 2 Operate As Normal Traditional ($$$$$) Document Management ($$$$$) http://www.flickr.com/photos/plasticpumpkin/2588714673/
  5. 5. Chapter 1 QR-Codes
  6. 6. What is a QR Code? • Stands for Quick Response (QR) Barcode • Is A 2-D Barcode That Can Be Decoded (Using Free Software) With Most Newer Model Camera Phones • QR Codes Have Different Levels Of Error Correction Built Into Them. Up To 30% Of The Image Can Be Covered Up Or Destroyed, While Still Having The Information Completely Readable. • Trackable (With URL Linking)
  7. 7. How It Differs From Other Barcodes
  8. 8. What’s Encoded? What’s Encoded? 1-1-1 4-1-1-1 1-2-3-1 2-3-1-1 1-4-1-1 2-2-1-2 2-2-2-1 1-1-1-1-1-1 What’s Encoded? http://www.cityofmanor.org/smartcodes/DF2342EFGKL39
  9. 9. QR Code Origins
  10. 10. INFORMATION ON-DEMAND
  11. 11. Our Program
  12. 12. Manor Digital Stop VERSION 2.0 3 2 1
  13. 13. Manor’s SmartTour Program • 24 QR-Codes (15 Equipped with RFID) Currently Deployed. • Current Codes Are Deployed On City Projects, Places of Interest, City Buildings, and even a Lift Station. • Businesses/Developer Training Program • Pilot Testing 20 Additional QR-Codes Affixed To City Vehicles. Total Cost of Program (Phase 1)? $400.00
  14. 14. Currently Deployed Examples
  15. 15. In-Field Example MANOR DIGITAL STOP
  16. 16. Our Current Uses Of QR-Codes • Open Government Initiatives • Capital Projects • Historical Buildings • City Infrastructure • Vehicle Tagging
  17. 17. Other QR Apps We Have Developed • Scanning QR Code Delivers SMS Message With Information To Directly To Phone. • Scanning QR Code Delivers Prerecorded Message To Phone Via Phone Call. • Scanning QR Code Connects Your Phone To Another Recipients Phone
  18. 18. FUNDED BY
  19. 19. Potential Uses We Have Identified
  20. 20. Restaurant Uses of QR-codes • Nutritional Content Information • Coupons / Sales • Menu Bundled In Every Advertisement
  21. 21. BUY NOW! Special! Only $3.99 For The Next 15 Customers
  22. 22. Residential Developer
  23. 23. How To…
  24. 24. How To Enable Your Phone To Read QR-Codes • Find A Compatible Reader For Your Phone – Go To www.i-nigma.mobi From Your Phone. – If Your Use An iPhone or G1 (Google Phone), Download A Free Reader Application From Your Application Store. (NeoReader, ScanLife, etc.) – If All Else Fails Go To www.cityofmanor.org/qrcodereaders.xls For A Comprehensive List Of Other Compatible Readers • There are also numerous desktop readers (Quickmark, iCandy, etc.), and Google offers a free service to decode QR-code pictures if no reader is available.
  25. 25. How To Make A QR Code? • Many Options Are Available: – Online Based Generators: • Google http://zxing.appspot.com/generator/ • I-Nigma http://www.i-nigma.com • Touchatag http://www.touchatag.com • They Are All FREE!
  26. 26. Lessons Learned
  27. 27. Advice About Encoding URLs 20 Characters 90 Characters
  28. 28. How To Counter Cyber Vandalism?
  29. 29. Chapter 2- Social Media
  30. 30. Traditional Means of Communication CITY GOVERNMENT
  31. 31. Communication With Web 2.0 CITY GOVERNMENT
  32. 32. Web 2.0 Online Offline • Social Networks • Business Processes • Open Data • Ways To Disseminate Data • Online Integration • Online/Offline Data Integration
  33. 33. Chapter 3- Manor Labs
  34. 34. The Purpose Build Participation ENGAGEMENT
  35. 35. The Platform www.ManorLabs.org
  36. 36. Current Government Innovation? http://www.jpb.com/pictures/ipm_cartoon_multi.jpg
  37. 37. Manor Innovation
  38. 38. Submit Ideas With Ease We Want Your Ideas, Even If You Don’t Live In Manor
  39. 39. Example Idea
  40. 40. PROMOTE Ideas You Like And DEMOTE Ideas You Don’t
  41. 41. Engaged Participation
  42. 42. Be Rewarded For Participation Users Receive “Innobucks” For Participation (Which Can Be Traded In For Real Products) & Are Ranked Based Upon Their Value
  43. 43. Ranking Through Leaderboards
  44. 44. What Does One Month Of Innovation Look Like?
  45. 45. After Only One Month…
  46. 46. Measuring Impact
  47. 47. Collaboration Element
  48. 48. Chapter 4- Manor 311
  49. 49. Transparent… & Accessible
  50. 50. Chapter 5- Other Research & Development
  51. 51. RFID Tours
  52. 52. GoogleWAVE
  53. 53. Android Development
  54. 54. Augmented Reality
  55. 55. Closing Thoughts
  56. 56. The Changing Role of Technology City Departments Information Administration Development Police Court Public Works Technology
  57. 57. The Changing Role of Technology Information Technology Administration Police Public Works Court Development
  58. 58. Ways To Start 1. Form an Internal Innovation Committee (Start Within Your Own Department) 2. Find A Platform To Help Harness/Manage Ideas 3. Start Small With R&D 4. Find Higher Education Institutions & Private Companies To Partner With 5. Cookie Cut (Learn What Others Have Done, And Apply It)
  59. 59. Thank You For Your Time Dustin Haisler, Assistant City Manager & CIO (512) 272-5555 dhaisler@cityofmanor.org Text “Haisler” To 50500 For My Contact Information MANOR.GOVFRESH.COM

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