Presentation given at GTC SW on February 18, 2010 at the Austin Convention Center.

1. Technology As A Tool For Innovation
Dustin Haisler
February 18, 2010
GTC Southwest
Austin Convention Center

2. Innovation Roadmap
1 2 3 4 5
Closing
QR- Social Manor Manor Other Thoughts
codes Media Labs 311 R&D

3. W here It All Began…

4. 1 2
Operate As Normal Traditional
($$$$$) Document Management
($$$$$)
http://www.flickr.com/photos/plasticpumpkin/2588714673/

5. Chapter 1
QR-Codes

7. What is a QR Code?
• Stands for Quick Response (QR) Barcode
• Is A 2-D Barcode That Can Be Decoded (Using Free
Software) With Most Newer Model Camera Phones
• QR Codes Have Different Levels Of Error Correction
Built Into Them. Up To 30% Of The Image Can Be
Covered Up Or Destroyed, While Still Having The
Information Completely Readable.
• Trackable (With URL Linking)

8. How It Differs From Other Barcodes

9. What’s Encoded?
What’s Encoded?
1-1-1 4-1-1-1 1-2-3-1 2-3-1-1 1-4-1-1 2-2-1-2 2-2-2-1 1-1-1-1-1-1
What’s Encoded?
http://www.cityofmanor.org/smartcodes/DF2342EFGKL39

10. QR Code Origins

11. INFORMATION ON-DEMAND

12. Our Program

13. Manor Digital Stop
VERSION 2.0
3
2
1

14. Manor’s SmartTour Program
• 24 QR-Codes (15 Equipped with RFID)
Currently Deployed.
• Current Codes Are Deployed On City
Projects, Places of Interest, City
Buildings, and even a Lift Station.
• Businesses/Developer Training Program
• Pilot Testing 20 Additional QR-Codes
Affixed To City Vehicles.
Total Cost of Program (Phase 1)? $400.00

15. Currently Deployed Examples

19. In-Field Example
MANOR
DIGITAL STOP

20. Our Current Uses Of QR-Codes
• Open Government Initiatives
• Capital Projects
• Historical Buildings
• City Infrastructure
• Vehicle Tagging

21. Other QR Apps We Have Developed
• Scanning QR Code Delivers SMS Message
With Information To Directly To Phone.
• Scanning QR Code Delivers Prerecorded
Message To Phone Via Phone Call.
• Scanning QR Code Connects Your Phone To
Another Recipients Phone

22. FUNDED BY

23. Potential Uses We Have Identified

25. Restaurant Uses of QR-codes
• Nutritional Content
Information
• Coupons / Sales
• Menu Bundled In Every
Advertisement

27. BUY NOW!
Special! Only $3.99 For
The Next 15 Customers

28. Residential Developer

29. How To…

30. How To Enable Your Phone To Read QR-Codes
• Find A Compatible Reader For Your Phone
– Go To www.i-nigma.mobi From Your Phone.
– If Your Use An iPhone or G1 (Google Phone), Download
A Free Reader Application From Your Application Store.
(NeoReader, ScanLife, etc.)
– If All Else Fails Go To
www.cityofmanor.org/qrcodereaders.xls For A
Comprehensive List Of Other Compatible Readers
• There are also numerous desktop readers
(Quickmark, iCandy, etc.), and Google offers a free
service to decode QR-code pictures if no reader is
available.

31. How To Make A QR Code?
• Many Options Are Available:
– Online Based Generators:
• Google http://zxing.appspot.com/generator/
• I-Nigma http://www.i-nigma.com
• Touchatag http://www.touchatag.com
• They Are All FREE!

32. Lessons Learned

33. Advice About Encoding URLs
20 Characters 90 Characters

34. How To Counter Cyber Vandalism?

35. Chapter 2-
Social Media

36. Traditional Means of Communication
CITY
GOVERNMENT

37. Communication With Web 2.0
CITY
GOVERNMENT

38. Web 2.0
Online Offline
• Social Networks • Business Processes
• Open Data • Ways To Disseminate Data
• Online Integration • Online/Offline Data
Integration

41. Chapter 3-
Manor Labs

42. The Purpose
Build Participation
ENGAGEMENT

43. The Platform
www.ManorLabs.org

44. Current Government Innovation?
http://www.jpb.com/pictures/ipm_cartoon_multi.jpg

45. Manor Innovation

47. Submit Ideas With Ease
We Want Your Ideas, Even If You Don’t Live In Manor

48. Example Idea

49. PROMOTE Ideas You Like
And DEMOTE Ideas You Don’t

50. Engaged Participation

51. Be Rewarded For Participation
Users Receive “Innobucks” For
Participation (Which Can Be Traded
In For Real Products) & Are Ranked
Based Upon Their Value

52. Ranking Through Leaderboards

53. What Does One Month Of
Innovation Look Like?

54. After Only One Month…

55. Measuring Impact

56. Collaboration Element

57. Chapter 4-
Manor 311

59. Transparent…
& Accessible

60. Chapter 5-
Other Research & Development

61. RFID Tours

62. GoogleWAVE

63. Android Development

64. Augmented Reality

65. Closing Thoughts

66. The Changing Role of Technology
City Departments
Information
Administration Development Police Court Public Works
Technology

67. The Changing Role of Technology
Information Technology
Administration
Police
Public Works
Court
Development

68. Ways To Start
1. Form an Internal Innovation Committee
(Start Within Your Own Department)
2. Find A Platform To Help Harness/Manage
Ideas
3. Start Small With R&D
4. Find Higher Education Institutions &
Private Companies To Partner With
5. Cookie Cut (Learn What Others Have
Done, And Apply It)

69. Thank You For Your Time
Dustin Haisler, Assistant City Manager & CIO
(512) 272-5555
dhaisler@cityofmanor.org
Text “Haisler” To 50500 For My Contact Information
MANOR.GOVFRESH.COM