The propinquity effect is the tendency for people to form friendships or romantic relationships with those whom they encounter often, forming a bond between two or more people. In other words, relationships tend to form between those who have a high propinquity. Today the internet brings the world closer together through Facebook, Skype and sometimes television. What impact, if any, does the internet have on propinquity? More importantly how does proximity impact the development of buyer personas?

1. THE PROPINQUITY EFFECT:
DOES LOCATION MATTER?
N.B.D. Consulting Services

2. PROPINQUITY
The propinquity effect is the tendency for people to form
friendships or romantic relationships with those whom they
encounter often, forming a bond between two or more people.
In other words, relationships tend to form between those who
have a high propinquity.
Today the internet brings the world closer together through
Facebook, Skype and sometimes television. What impact, if any,
does the internet have on propinquity? More importantly how
does proximity impact the development of buyer personas?

3. DEMOGRAPHICS
Population
Location
Income
Occupation
Sex
Hobbies

4. COTO DE COZA, ORANGE COUNTY, CA

5. PERSONAS
Top Rung
We represent less
than one percent of
all U.S. households;
our median
household income is
more than three times
higher than the US
median. We’re in our
peak earning years,
highly educated,
married couples with
and without kids. We
are fortunate to be
able to afford
anything, so we buy
the best, and always
travel first-class in the
US and abroad.
Suburban Splendor
We’re well-educated,
successful suburbanites
with good jobs who live
in growing, affluent
areas. Most of us are
two‐income,
married‐couple families
with or without kids. Our
houses feature the
latest home
improvement and
remodeling amenities
and the best of interior
design. We travel
extensively for business
and pleasure in the US
and overseas.
Boomburbs
We’re busy, affluent
young families with
young children living an
upscale lifestyle in new
suburban
developments. To keep
up, most of us have two
incomes and two
vehicles. We hold
positions in
management,
professions, or sales.

6. N.B.D.
CONSULTING
SERVICES
A Management Consulting
company
Contact us to fill in the blanks
(949) 328-6093