Vote for us: http://panelpicker.sxsw.com/vote/41351
When there's a clash between social media and traditional media, we notice that the game has changed and we are still learning how to navigate this ever changing tide. But there are a lot questions that we should ask ourselves in order to understand the role of brands in this new scenario:
If you are from a big, global brand or if you are from a small local brand, should both of you act in social media just the same?
How can brands, disregarding its size, think past the vanity metrics of likes, comments and shares of their social media efforts and start to think more like how they can be part of something bigger?
This is a Panel Picker SXSW 2015 submission deck. If you liked this idea, vote for us ;)