The document discusses leveraging a competitor's partners to gain advantages in the market. It suggests that competitors' partners are not only the source of their power but can impact one's own success. There are business opportunities to be found by turning a competitor's strengths to one's advantage, such as through collaborating with the key opinion leaders, top prescribers, or science-driven partners that work with the competitor but are not corrupt. Partnering in these ways could help products make a real difference in people's lives.
2. Fact Design Opportunity Implement A performance competition is where the criteria for winning or losing is based solely on the performance of the contestants. Competitors cannot directly influence or hinder the performance of their opponents.
3. opportunity Fact Implement Design Competitors Partners, not only the source of its power, but it has a major impact on our success in the market There are real business opportunities through turning competitor's strength to our advantage
4. Design Fact Implement Opportunity See how the work we do in our labs can make a real difference in people’s lives Business visit to our R&D Sites
a well prepared program should include a scientific tour all over the manufacturing process (Sites of R&D, Production, QC & QA )
KOL : has at least local influence Rx Generator : Rx 90 % competitor prescriber & must be a (my product®) prescriber but not more than 10 %Science-driven mentality : to maximize the project impact Not corrupt : secure the return on investment
KOL : has at least local influence Rx Generator : Rx 90 % competitor prescriber & must be a (my product®) prescriber but not more than 10 % Science-driven mentality : to maximize the project impact Not corrupt : secure the return on investment