1. www.linkedin.com/in/sarah-santos-ped
Sarah Claudine S. Santos
Ateneo Graduate School of Business
V84 Marketing Management
Communicating Value
Managing Mass Communications:
Advertising, Sales Promotions, Events and
Experiences, and Public Relations
(Interconnect, Cost-effective)
2. www.linkedin.com/in/sarah-santos-ped
Outline:
Managing Mass Communication
Z (outcome) = make product and/or brand known to target market
X (how?) = utilizing mass communication cost-effectively
Y (why?) = increase revenue
1. Strategy
2. Choices & Interconnection
3. Cost-Effectivity
4. Pandemic Effect
14. www.linkedin.com/in/sarah-santos-ped
Outline:
Managing Mass Communication
Z (outcome) = make product and/or brand known to target market
Y (why?) = increase revenue
1. Strategy
2. Choices & Interconnection
3. Cost-Effectivity
4. Pandemic Effect
X (how?) = utilizing mass communication cost-effectively
15. www.linkedin.com/in/sarah-santos-ped
Sarah Claudine S. Santos
Ateneo Graduate School of Business
V84 Marketing Management
Communicating Value
Managing Mass Communications:
Advertising, Sales Promotions, Events and
Experiences, and Public Relations
(Interconnect, Cost-effective, OTT Advertising)
16. www.linkedin.com/in/sarah-santos-ped
References
An Introduction to OTT Advertising
June 24, 2019
Source: https://blog.marketing360.com/paid-search/an-introduction-to-ott-
This is how COVID-19 is affecting the advertising industry
(World Economic Forum June 8, 2020)
Source: https://www.weforum.org/agenda/2020/06/coronavirus-advertising-
marketing-covid19-pandemic-business/
How a stay-at-home year accelerated three trends in the advertising industry
PUBLISHED SAT, MAR 13 20219:45 AM ESTUPDATED SAT, MAR 13 20214:27 PM EST
Megan Graham@MEGANCGRAHAM
https://www.cnbc.com/2021/03/13/how-covid-19-changed-the-advertising-industry-.html