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创意
1.
Chapter 9 Creative
Advertising Strategy
2.
3.
4.
Role of Creativity
5.
Effective Advertising Spuds
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6.
7.
Achieving Advertising Impact
8.
9.
10.
11.
12.
Functionally-Oriented
13.
14.
Symbolically/Experientially-Oriented
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Symbolically/Experientially-Oriented
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17.
18.
Unique Selling Proposition
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Unique Selling Proposition
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21.
Brand Image Strategy
22.
23.
Resonance Strategy
24.
Resonance Strategy
25.
26.
Emotional Strategy
27.
28.
Product Category-Dominance -
Preemptive
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