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E commerce marketing strategies in china

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E commerce marketing strategies in china

  1. 1. E-Commerce In China Marketing Strategies Meilin Yang
  2. 2. Over View China is the world’s larges t online mar k et. C hines e e - c ommerc e has exper ienc ed huge gr ow th in the pas t ten year s due to gr ow ing inter net and mobile penetr ation. The gr eat c onvenienc e and var ious e - c ommerce platform promote Chines e c ons umer ar e mor e w illing to pur c has e online. C hines e mar k et has huge potential demand on for eign pr oduc ts . C atc h the oppor tunities of C hines e e - c ommer ce w ill c ontr ibute to futur e global bus ines s .
  3. 3. Digital China: Powering the global business
  4. 4. China Digital economy • China accounts 42% of global E-commerce in 2016, comparing United States’ share is down from 35% in 2005 to 24% currently. • China mobile payment grew to $790 billion in 2016 , 11 times of United States. • Chinese unicorns company command 43% of total valuation among global 262 unicorns.
  5. 5. Future Forecast for China digital • China has the potential to reach 45% of industry revenue by 2030. • Consumer goods and retail can shift and create value between 13% to 34%. • Automobile and mobility between 10% to 30%. • Healthcare between 12% to 45%. • Freight and logistics between 23% to 33%.
  6. 6. Introduction about Leading e-commerce companies in China
  7. 7. China Leading e-commerce platform
  8. 8. Alibaba Group  Alibaba.com: Wholesale Suppliers Online  1688.com: Global B2B Platform  Taobao.com: Chinese Shopping Website Leader  Alipay.com: Third party mobile and online payment platform  TMALL.COM: B2C online platform for local and International business  Aliyun.com:  Juhuasuan.com: Shopping website focus on consumer’s buying power  AliExpress: Online Retailing Platform for International buyer
  9. 9. Meituan.com • Meituan, Chinese biggest lifestyle O2O service provider. • Meituan, formerly Meituan-Dianping, is a Chinese shopping platform ffor locally found consumer product, retailing service and other service. . • Meituan’s service includes entertainment, dinning, delivery, travel and other service. • Meituan APP cover Retail & Flight, Order Taxi, Specials, Movie Tickets, Group Buy, Hotel, Bicycle, Women’s style and Home Service. 9
  10. 10. JD.com • JD.com Inc. is a Chines e- commerce platform, also known as one of the two massive B2C online retailers in China. • JD.com (NASDAQ:JD) is Chinese biggest direct seller, offering a wide selection of product through website and mobile app. • JD.com, Joybuy focus on smartphone, gaming laptops, consumer electronics, women’s clothing, stuffed toys etc. 10 (“Marketplace Plus”)
  11. 11. Marketing Strategies for China e-commerce
  12. 12. How to Sell Online in China
  13. 13. Baidu Advertising in China • Baidu SEO (Search Engine Optimization) • Baidu SEM (Search Engine Marketing) • Baidu SEA (Search Engine Advertising) • Baidu Advertising PPC (Pay per click) • Baidu Brand Powerlink 13 The SEO of Baidu is different from Google. Chinese search engine will prefix the results to Chines characters.The use of characters is paramount for website SEO campaign
  14. 14. Social Media in China 14 • Wechat • Weibo • Xiahongshu • Douyin • Kuaishou • Zhihu
  15. 15. Online Marketing Strategies • Public Relationship • Online Reputation • Influencer and key opinion leaders • Press relationship • E-Reputation • Main online newspapers • Popular Social Website
  16. 16. “MARKETING IS NO LONGER ABOUT THE STUFF YOU MAKE, BUT ABOUT THE STORIES YOU TELL. (Seth Godin) 16
  17. 17. THANK YOU Name Phone Email Website

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