Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Digital download – part 1 3 30-11
Upcoming SlideShare
Loading in …5
×

Digital download – part 1 3 30-11

328 views

Published on

Why digital matters and how you can begin to take advantage of these opportunities.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
328
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • How this evolution has changed consumer behaviorControl of the message and how and when it is received has passed from media to the consumerConsumers determine their exposure and are not held captive to unwanted advertising (growth of DVR)Bottom line: Consumers are in controlHow can you as an Advertiser benefit from this change?Seek media vehicles that consumers actively choosei.e. reading a newspaper, visiting a websiteThese are activities consumers “must” choose to participate in, unlike other media such as tv, radio, billboard – that are background.
  • ×