Brand communication

1. Breaking through the clutter
An Iconic cinema
going experience
360 degree stake holder
branding
Nurturing Heroes
A Brave new
conference The Texas Instruments
Internship program
Global Education
in India
Redefining the brand through
creative packaging
Powerful regional brand

2. A brave new HR conference

3. A brave new HR conference

4. Whose business is people?

5. A brave new HR conference

6. A brave new HR conference

7. Nurturing Heroes
Taking the Employer Brand to Management Graduates …

8. Nurturing Heroes
Taking the Employer Brand to Management Graduates …

9. Nurturing Heroes
Taking the Employer Brand to Management Graduates …

10. The Texas Instruments Internship program

11. 360 degree stakeholder branding
• Isteel is a Chennai-based construction grade steel manufacturer, now known for
establishing itself as a premium brand in its cluttered category
• The challenge here was to make the brand relevant to every stakeholder, using
economical, yet effective, marketing channels.

12. 360 degree stakeholder branding
Home Owners
Striking outdoor hoardings
strategically placed across
the city maximized reach
and optimized media costs
Quality home grade construction steel that would last for generations

13. 360 degree stakeholder branding
Contractors / Architects / Engineers /Bar Benders
The ‘forever partnership’
delivered through the
“UngalUyirThozan”
Isteel Mobile Testing Van program that provided
A novel concept of a mini-lab on wheels to LIC Life Insurance policies
validate the promise of Quality. Contractors, to bar benders.
architects and engineers could run quality tests Technical training,
on their steel at their construction sites. The Meets & manuals on
van also doubled up as a mobile ad-canvas. construction techniques
by industry experts

14. An iconic in cinema experience

15. An iconic in cinema experience

16. An iconic in cinema experience
“ Escape is going to be the hottest entertainment option in Chennai. It beats all the
other cinemas” - User review, mouthshut.com

17. An iconic in cinema experience

18. Developing a powerful regional brand
Hoardings in local language spread across key towns in AP

19. Developing a powerful regional brand
Use of popular local media such as radio to communicate quality and value for money proposition

20. Global Education in India

21. Redefining the brand through packaging
Packaging that would go unnoticed on shelf, began getting the notice of shoppers amongst the clutter

22. Redefining the brand through packaging

23. Web
www.isteel.in www.sathyamcinemas.com www.pronatureorganic.com
www.escapecinemas.com www.bluesteel.in www.hrconference2011.com
We’ve designed each of these websites (even developed the logos for all the brands)