brandS in control! Schawk helpS conSumer brandS leverage StrengthS through brand point management.
Schawk for cpgs and fmcgsWe knoW your challenges.you face reduced shelf space and morecompetition for mindshare and marketshare.shoppers want to be informed and inspired.Packaging and other branded materialsmust be innovative and accurate.you need agility to take advantageof marketplace opportunities. you feelpressure to manage resources efficientlyand monetize brands globally.We have insight.schawk has brand point management, theintegration of services, technologies andexperience to address issues at the heartof your brand’s performance and profit.
Schawk and brand point management help you take control of theproceSSeS that deliver compelling and conSiStent Shopper experienceS hoW you take control. Brand point management is our commitment to streamlining and strengthening the processes that create compelling and consistent brand experiences for the consumer. it meets the most pressing needs of cPgs/FMcgs Process BeneFits BranD BeneFits today: to focus your assets and resources on producing packaging and branded materials – and thus shopper experiences – that match your vision for the brand. the benefits we deliver are unique and timely today. proceSS benefitS from ideation through creative and execution: efficiency and agility • efficiency and agility in workflows and supply chains – with permanent bottom-line benefits conSiStent • the integration of multiple brand services for efficiency, consistency and brand power integration of brand ServiceS compelling materialS experienceS • collaboration with retail partners leveraged through market insight and process agility everywherecollaboration with retail partnerS theSe proceSS benefitS drive benefitS where your brand toucheS ShopperS: • compelling packaging and branded materials generated through design strategy and creative design that are informed by shopper and channel insight • consistent shopper experiences across multiple consumer environments and geographies
onSiStenompellin how you benefit Package Design that coMPels Purchase. this is where shoppers truly become buyers. today’s shoppers demand novelty, excitement and information in packaging and promotional materials that reach them at home, on the go and at all points in the store – especially on the shelf. schawk can how you benefit consistency in Materials across environMents anD across the gloBe. help you deliver these across brand touchpoints. FMcgs/cPgs have inherent advantages in the historical strength of your brands and the quality of your brand ideas. schawk can our dedicated strategic design company, anthem, spearheads this make sure these are leveraged to advantage in all channels and process. our expertise covers analytics, concepting, design and geographies through consistency – the assurance that your brand deployment across multiple geographies. We have distinguished reaches the shopper on-brand, on-time and on-spec. ourselves as a top-level strategic design agency for packaging through high-level successes with iconic global brands, standard- how do we do it? it’s not simply that we integrate across strategy, setting national brands, beloved regional brands, fresh upstarts, creative and execution; we deliver services that are dedicated to and aggressive private label brands. consistency itself: and under brand point management, anthem services align with • stellar premedia services, including production art and digital files schawk production and premedia teams, workflow experts and creative specialists to ensure excitement, effectiveness, marketplace • advanced interactive production and tv advertising post- agility worldwide and fidelity to your crucial brand ideas. production, including localization and versioning for tv, radio and interactive • industry-leading color and print management services • brand compliance services, help desks and workflow-management consulting and we sync these with Blue,™ the most comprehensive brand management technology solution available today. if you worry about the consistency of your brand in a challenging world marketplace, talk to us.
COLLABORATION EFFICIENCYhow you benefit how you benefiteFFiciency collaBoration WithanD agility in retail Partners.WorkFloWs anD schawk has a long history of serving both FMcgs/cPgs and retailerssuPPly chains. – and their respective agencies – and we are sensitive to the demands on all parties. this puts us in an excellent position to foster collaboration between you and your retail partners – very valuablein the past, these were important ideals. today they’re crucial today as retailers are calling on consumer brands to mesh with theirto the viability of even your most venerable brands. schawk marketing plans and timelines and to bring fresh creative ideas tohas an impressive record of helping the world’s largest consumer the table.goods companies realize the bottom-line gains of greater schawk enables collaboration through many means: with provenefficiency and agility. high-level promotional strategy work, through innovative creativeWe are experts in graphics workflows and boast the most design in-store and on the shelf, and through the rock-solid delivery ofcomprehensive brand management technology solution available, executional services that enable consumer brands to deliver packagingBlue™. Blue comprises five modules for workflow management, and promotional materials that meet the co-marketing mandates.graphics lifecycle management, copy management, kPi reporting Dynamic, forward-thinking FMcgs/cPgs are finding ways to partnerand online proofing. these modules are superior to any other with retailers. Schawk can help at every stage of that process.brand management software for focusing, streamlining andstrengthening the processes that create your branded materials,including harmonizing disparate divisions – such as marketing,legal, procurement, etc. – across multiple geographies.But Blue isn’t an off-the-shelf software program that’s installedby third parties. it’s purpose-built enterprise software that’s thecenterpiece of a full schawk offering that includes:• extensive analysis and consulting of your workflow challenges and opportunities• Fully configurable, comprehensive turnkey software solutions and validation packages for highly regulated validated environments• installation, training and maintenance by our own experts.• on-site options for continued supervision of Blue and brand- workflow processes.to drive further efficiency, consumer goods brands are trimming theirvendor rosters and consolidating with partners who can do more –including outsourcing and on-site – at a high level of skill. so it’simportant to know that we drive agility and efficiency over strategy,creative and execution as we integrate them across four continentsand more than 3,000 schawk employees.
integrationhow you benefitintegration that hoW We integrate.gives you control. Strategy brand repoSitioningin a changing world marketplace, consumer packaged goods companies stillhave unmatched strength: brand equity, top talent, r&D expertise, scale. But deSign Strategyunmatched doesn’t mean invincible. today’s realities demand that consumer Shopper inSightSgoods brands compete like never before. Winning requires integrating strategy,creative and execution to drive quality and efficiency and to focus resources onmaking crucial consumer touchpoints more compelling and consistent. schawk’s creative package deSigndelivery of brand point management makes this happen. original photography and cgiSchawk deliverS a unique and crucial Set of SkillS and ServiceSfor today’S aggreSSive cpgs and fmcgs. retail marketingSchawk offers strategy: brand analysis and articulation as well as visual 3d viSualiZationarticulation and design strategy. We bring deep insights to a brand’s analyticsand combine this with inspired creativity to meet cPg demands for disciplineand excitement – in the same package. execution premediaSchawk offers creative: brand identity design, packaging design, and system mechanical art productiondesign ranging from ideation and the first sparks of innovative thinking to itsexpression on packaging, in the store, online, in direct mail and catalogs. color and print managementSchawk offers execution: brand implementation, such as standards,guidelines and global deployment, and the unmatched premedia services that online/image optimiZationhave been our foundation for more than five decades. SaleS SampleSand we go a crucial step further: We integrate strategy, creativity andexecution through real collaboration on four continents, advanced brand interactive ServiceSmanagement technology, and productive relationships with your key partners,including ad agencies, promotional partners, printers and even retailers. brand compliance / help deSkSthe result: schawk enables you to leverage your inherent strengths to turnshoppers into buyers. technology graphicS lifecycle/copy managementwe call thiS brand point management. graphicS workflow management workflow kpi meaSurement conSultation, inStallation, training and maintenance on-Site Staffing