Pinkstar presentation master1

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Pinkstar presentation master1

  1. 1. About Us Pink star Ventures [P] Ltd. We are boutique experts in the people logistics of creating meaningful brand experiences in the field of experiential marketing . Invite us to participate in the planning, execution and marketing support for your next experiential and event marketing project. In short, ROI/Insight defined brand experience for our clients… www.pinkstargroup.com
  2. 2. Vision Assessing our client’s needs and then delivering beyond their expectations with Create exciting Business-to-Consumer and build valuable Business-to-Business relationships. Supporting our responsive, effective field executional capabilities, expertise and well on-time and on-budget approach www.pinkstargroup.com
  3. 3. We are team of experts for:  Event Management.  Sports Marketing.  OOH (Out of Home).  Retail fixtures. www.pinkstargroup.com
  4. 4. Core Strength Design/Execution. Streamlined partnership. Our Network. Identifying & sourcing products and raw material. Experienced, knowledgeable & committed team of professionals. Understanding of our customers nuances. www.pinkstargroup.com
  5. 5. Our Services Product Launch Design/ Creatives Brand Activation Dealer Meets  Stage  Consumer Promos Sport Marketing  Mall Marketing  Mall Activity Press Launch  Canters/Bus  School & College OOH  Display Promos  Exhibition  Road Shows  RWA Activity  Flash Mobs www.pinkstargroup.com
  6. 6. Our Services Space Design Exhibition Permanent Spaces.  Design Retail Formats.  Fabrication Shop in Shop.  Execution Brand Shop. Retails in shop Fixtures. www.pinkstargroup.com
  7. 7. Major Industries we cater to Consumer Durable FMCG IT/Telecom Printing and Graphic Sports/ Appreals Automobiles Cement & Steel Food and Beverages Banking Hospitality and Tourism Real Estate Cosmetics  Tyres www.pinkstargroup.com
  8. 8. Events & Designs www.pinkstargroup.com
  9. 9. LG Indiatimes Summit LG in collaboration with Indiatimes launched its consumer durable products, The activity was a month long consumer promotion held in Various Delhi NCR malls. The show content included a stage, mall promotion and product displays. www.pinkstargroup.com
  10. 10. LG Indiatimes Summit
  11. 11. NTPC Award Ceremony- 2011NTPC had organized award ceremony to facilitate andcongratulate their loyal employees for completing more than 5years of services.The show content included a stage and award distribution. www.pinkstargroup.com
  12. 12. NTPC Award ceremony
  13. 13. Aircel LaunchAircel launched its GSM Communication service for Himanchal &Jharkhand, This launch event was held in Shimla & Ranchi forHimanchal Pradesh & Jharkhand respectively.The show content included a stage and Performance by Ms. ShreyaGhosal. www.pinkstargroup.com
  14. 14. Aircel Launch
  15. 15. Aircel Launch
  16. 16. Power Finance Corporation of India – Foundation day - 2011 Power finance corporation of India organized this event in Talkatro indoor stadium on the eve of PFC foundation day. The show content included a stage, award distribution and Performance by Mr. Shankar Mahadevan and Mr. Kapil Sharma. www.pinkstargroup.com
  17. 17. Power Finance Corporation of India – Foundation day
  18. 18. LG Sahara Cultural ShowLG & Hero Honda in collaboration with Sahara India organized thiscultural evening at Sri fort auditorium on the eve of Sahara Indiafoundation day. The event was inaugurated by Chief guest Mr.Shatrughan sinha and Mr. Farook Abdullah also attended the programas Guest of Honor.The show content included a stage, and Performance by Mr. GhulamAli, Pankaj Udhas and Talat Aziz. www.pinkstargroup.com
  19. 19. LG / Hero Honda - Sahara Cultural Show
  20. 20. NHPC Foundation dayNHPC 34Th/ 37Th Foundation was organized in 2008 and 2011respectively at Sri fort auditorium. The event was inaugurated by CMDof NHPC.The show content included a stage, and Performance by Mr. UditNarayan, Aditya Narayan, Rex D’souza and shreya Ghosal. www.pinkstargroup.com
  21. 21. NHPC Foundation day
  22. 22. Pioneer Product Launch Pioneer Launched its Audio products in India in presence of their trade partners from across the country. This meet was held in Connaught place in Delhi. The show content included a stage, Dealer meet and product launch. www.pinkstargroup.com
  23. 23. Pioneer – Product Launch
  24. 24. LG – Optimus Launch - 2012
  25. 25. LG – Optimus Launch – Product Display
  26. 26. Godrej Product Launch : REF & AC’s
  27. 27. Mall Activation www.pinkstargroup.com
  28. 28. LG Optimus Mobile Phone Promo
  29. 29. Mall Marketing : LG - HT City Hindustan Festival 2010 Mall Kiosk Designs KIOSK MWO SETUP ROCK BAND & FASHION SHOW
  30. 30. Mall Marketing
  31. 31. Mall Marketing
  32. 32. Mall Marketing
  33. 33. Mall Marketing - AUDI
  34. 34. Mall Marketing -Volkswogen
  35. 35. Exhibitions We build stands in over 15 shows a year pan India
  36. 36. Creative – Mall/Road Show
  37. 37. Mobile Van Activation www.pinkstargroup.com
  38. 38. Van Activity
  39. 39. Van Activity
  40. 40. Van Activity
  41. 41. SETMAX – Gully Cricket Promo
  42. 42. MEK : Live cooking setup Final
  43. 43. Unique Marketing www.pinkstargroup.com
  44. 44. Out of the box PromotionsiWalker – The Walking BillboardQ: What is an iWalker? A: iWalker is a “Mobile Advertising” formatwhich is effective for promotions of brands and Events when they aredeployed in group at any location. Being an innovative marketingsolution it helps in attracting and engaging target audiences. TechnicalSpecification: - Best SMD illuminated, so does not cause climateheating.5 hour battery backup- comes with charger and flash lights.Highly visible from distance.Best quality print used for “Clear Visibility”. - Quality tested productand ready to use www.pinkstargroup.com
  45. 45. I Walker – The Walking Billboard
  46. 46. Magic Mirror PromotionHow does Magic mirror works? Usually magic mirror works as aAdvertising board in which you may display any creative, and thatglows all the times. But as soon as someone stands in front of thisDisplay..it turns into a mirror.. and that’s MAGIC.. This has aexcellent use in malls, showrooms and airports.
  47. 47. Video Jacket.. Walk with TVC :What is a Video Jacket (VJ) ? VJ is a unique Blend of Video + AudioAdvertising. VJ is the first and only product that combines ATL & BTLtogether. Television commercial is considered to be the most effective form ofadvertisement carrying human emotions and adequate message. With VJ,TVC’s can be used in malls, markets & Airports, Brands can reach theircustomers outside their home and offices. It gives a combined effect of Audio +Video Advertising on the move.
  48. 48. Product Inflatables
  49. 49. POP/ Retail Fixture ObjectiveCreate Standardized Retail Fixtures that enable easy changeover for all Key Campaigns and enhance store visibility. www.pinkstargroup.com
  50. 50. Wall Unit - LED Clip On frame  Ultra slim frame with backlit (LED).  Dimensions: 3ft * 2ft  Easy to replace Hi-quality Digital print option  For A Grade outlets. These Metal clamps can be opened easily By the merchandiser & replace/insert the Messaging medium. Change Over – Wall Units www.pinkstargroup.com
  51. 51. Wall Unit - Glow Box frame  Glow box with Tube lights  Dimensions: 3ft * 2ft  Easy to replace print option  For B Grade outlets www.pinkstargroup.com
  52. 52. Wall Unit - Non lit Frame  Non Lit Frame.  Ultra slim frame (Panel Clamp)  Dimensions: 3ft * 2ft  Easy to replace print option  For C Grade outlets www.pinkstargroup.com
  53. 53. Floor Unit – (Catalogue Stand ) •4ft height and 1.5 feet width •6 catalogue holder, 3 on either Side •A 3mm Sun-board printed on both sides can be easily inserted in the slit Brochure Holder Sun-Board Ideal Set-Up: As an island unit in the store www.pinkstargroup.com
  54. 54. Out of HomeOn Road & Beyond www.pinkstargroup.com
  55. 55. About Pinkstar OOH Young hearted & curious unit exploring new possibilities. Portfolio of leading Indian and Global brands. Planning & Buying Media worth over Rs 200 million spanning over 50 markets. Amongst the fastest growing OOH Media agency. Exclusive Marketing Partners for McDonalds. www.pinkstargroup.com
  56. 56. OOH Services Services www.pinkstargroup.com
  57. 57. OOH Solutions www.pinkstargroup.com
  58. 58. Integrated Media Planning.We focus on understanding our TG’sbehaviour, their lifestyle and touch points. Planning Process tools
  59. 59. Our media buys deliver best ROI in the industry www.pinkstargroup.com
  60. 60. Competitive TrackingWe have subscribed to competitive data from variousagencies which is validated by our monitoring team andis then comprehended by our core planning team. Raw Data Competitive Report www.pinkstargroup.com
  61. 61. Our OOH Network www.pinkstargroup.com
  62. 62. Our Consistent OOH Growth 2008 – 2012 www.pinkstargroup.com
  63. 63. McDonalds: A Case Study Campaign Objective: Introduction of the new range of McSpicy Burgers in major cities of India. OOH Solution: High impact sites were used to target traffic in key arterial routes and a classy array of ambient media was used in high footfall areas like Metro Trains & Malls. Result: We were able to create a high impact in the major markets, the campaign got a great response in terms of awareness. It was highly appreciated by the client as well. www.pinkstargroup.com
  64. 64. Blackberrys: A Case Study Campaign Objective: Launch the slim collection while bringing alive the proposition in content as well as format. OOH Solution: The campaign was rolled out at high streets and key congregation areas. The criteria for selecting sites was locations with high visibility areas with clear background. Cut Outs were used to highlight the slim look and to give a lively feel to the displays. Result: With this campaign, Blackberrys entered not only in metros but has made its presence loud and clear in tier II and tier III cities as well. www.pinkstargroup.com
  65. 65. Campaigns ExecutedccytCifaaa i Ph uA l tO oO nm r irAnM ra gaih d rA dw sarCsMdrtaae I N G secB ybl rka anM da rih nS gp ir nL ao gtocMfsi r o ihD le anM da rih LH C sveD a lier d sN aa rtv i www.pinkstargroup.com
  66. 66. OOH - Our valued associations www.pinkstargroup.com
  67. 67. Our valued associations www.pinkstargroup.com

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