1 Future of Tourism TLEP2150 Dr. H. Choo Tourism, Leisure, and Event Planning: TLEP2150 BGSU Learning [email protected] • Describe the emerging trends that will affect a future tourism [email protected] decisions. • Describe how emerging market segments will affect the future of the tourism. – Tourism service suppliers • Describe how technology will affect the future of tourism. The Shape of Coming Tourism Markets • Increase in mass markets (“One size fits all.”) due to new affluence of developing countries • Need for specialized service offerings for niche segments to [email protected] the [email protected] travelers from industrialized countries • Demographic shiTs – Increasing size of mature traveler segment due to aging of Baby Boomers (BB) in all industrialized [email protected] – ShiT in the countries visited as homelands: Away from Western Europe and to Asia and Central and South America and Eastern Europe Countries of origin for US Immigrants [email protected][email protected] 2050 • Percent of world population with disabilities likely to grow – According to the Society for Accessible Travel and Hospitality, about 70 % of adults with [email protected] travel at least once a year. – increasing size of the mature traveler segment, accessible travel will become more and more of an issue. Avis: Avis Access in its top 100 markets • A variety of specially equipped cars and vans Microtel Inns and Suites • Opening Doors : Training program to enhance service to those w/ [email protected] Travelers w/[email protected] 2 Business, Professional, & Conference Travel • [email protected] trends support increase and decrease in B, P, & C travel. • Best guess is that people will [email protected] desire to meet so B, P, & C travel will increase even though may have access to many [email protected] advances. • The most popular types of conferences in future will not be business-‐related but focus on personal lifestyles and interests. [email protected] Future Tourists’ Needs I • Microsegmenta-on – Making markets more specific • Mass ...