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1. Feeling the news for profitable trades

2. www.acuitytrading.com
1851
Reuters established,
publishing global news
using carrier pigeons
and telegraph system
1870-1970
Reuters established,
publishing global news
using carrier pigeons and
telegraph system
1882
Dow Jones launches news
bulletins hand-delivered
throughout the day to traders at
the stock =exchange
1987
The Edison Ticker, the
first ‘real time’ newswire
1923
Reuters develops the
use of radio to transmit
news internationally
1966
Dow Jones pioneered the use of
satellites to transmit newspaper
pages
1990
Bloomberg News is
launched
2006
Twitter Launched
2000
Reuters announces major
initiatives to exploit the
internet
2006
Reuters and Dow Jones launch
machine-readable news feed
2013
Acuity Trading is
Launched
2015
Acuity Launches
Market Alerts widget
Our Appetite for Market News
02

3. www.acuitytrading.com
1851 1892 1897 1923 1966 1990 2000 2006 2013
Reuters established, publishing global
news using carrier pigeons and telegraph
system
Dow Jones launches news
bulletins hand-delivered
throughout the day
The Edison Ticker, the
first ‘real time’ newswire
Reuters develops the use of radio to
transmit news internationally
Bloomberg News is
launched
Reuters announces major
initiatives to exploit the internet
Twitter is
Launched.
Dow Jones & Reuters launch machine-
readable news feed
NewsVolume
Acuity Trading is launched
26 million news articles
30,000 financial news wire articles
500 million tweets daily
Dow Jones pioneered the use of
satellites to transmit newspaper
pages

4. www.acuitytrading.com
Since 2014, Acuity Trading has been discovering the tonality of
global investor mood to address ‘ infobesity ’ and provide
directional alerts in the financial markets.
04
Acuity Trading, the “Sentiment Thicker”
What does this mean exactly?
We help investors and traders find information pertinent to their
trading strategies and identify prevailing sentiment trends to signal
what might happen next.

5. www.acuitytrading.com
Through the adoption of Natural Language Processing (NLP),
finding patterns in the unstructured, online exchange of
market news and opinions, Acuity Trading is helping traders
surface trade ideas that traditional tools would otherwise
miss.
05
Finding Structure in Choas

6. www.acuitytrading.com
What’s in a Story?
Index
Sentiment at sentence level
Sentiment at word level
Associated personnel
Sentiment strength
Novelty rating
Source/Author
Entity
Geography

7. www.acuitytrading.com
“ The overabundance of information on the
internet ”
“ The result of a poor media diet with a negative
impact on the mind’s clarity ”
“ Just as our eyes are sometimes larger than our
stomachs, our interest can be significantly
greater than our brain capacity “
07
News Analytics helps tackle ‘INFOBESITY’
90% of the world’s data was created in the last 2 year
90%
26 million news articles daily
30,000 financial news wire articles daily
500 million tweets daily

8. www.acuitytrading.com 08
Quick recap
 Investor mood drives market movement
 Explosion in the volume of financial news
 Previously, fragmented, unstructured data meant impossible to find meaningful trends
 NLP technology tackling infobesity – finding relevant news items in the ‘noise’
 Trends in investor mood now identifiable

9. www.acuitytrading.com 09
Trade tool tribulation
€100KEstimated cost
Brokers spend on average €100,000 per year on trade
tools for their clients.
1%Client usage
However many retail traders consider these tools to be
too complicated with an estimated 1% only of brokers’
clients using them regularly.
90% 100% 100% 100%
Offer news from either Dow
Jones, Reuters, Bloomberg
offer an economic calendar
Offer MT4
Offer Technical Analysis from Trading
Central or Auto chartist

10. www.acuitytrading.com
How I use the “Sentiment Thicker”
10
Look for trade ideas
Identify trends in investor mood
Monitor my assets

11. www.acuitytrading.com 11
Application in Retail Brokerage
Differentiate
• Enhance existing tools
• Create something bespoke
Attract new clients
• New product marketing
• Market trade alerts
Improve Utilisation
• Make products easier to use
• Give traders confidence
Increase trade volumes
• Trade alerts generate interest
• Confidence & success in trading
Retain
• More clients who are more successful in their trading
Reward
• Top tier clients with cutting edge tools

12. www.acuitytrading.com 12
Application in Retail Brokerage
Differentiate
Attract New
Clients
Improve
Utilisation
Increase
Trade
Volumes
Retain
Clients
Reward
Clients
More clients who are more
successful in their trading
Greater confidence & success
in trading
Top tier clients with cutting
edge tools
Generate trade
interest
Improve trader
confidence
Enhance existing
tools
Create something
bespoke
New product
marketing
Market trade
alerts
Make products
easier to use
Improve trader
confidence

13. www.acuitytrading.com 13
Key Metrics
26M
Social messages
500M
News stories
80%
Assessment
Accuracy
12
Types of
sentiment
We scan 26 million news stories
every day, PLUS…
500 million social messages every
day
Our machines correctly score a news
story for 80% accuracy
We measure 12 different types of
sentiment