Do you want to get the most out of the fundraising season? You need to know the magic words that increase donations. But they don’t have to be spoken by a person. Since over half of global internet users are on Facebook, chatbots can be a great engagement tool. Here’s how you can use them to engage donors.

1. 8 Ways Chatbots Help
Nonprofits Expand
Outreach and Increase
Donor Engagement

2. Do you want to get the most
out of the fundraising
season? You need to know
the magic words that
increase donations. But they
don’t have to be spoken by a
person. Since over half of
global internet users are on
Facebook, chatbots can be a
great engagement tool
THE PRESENTATION
SHOWS HOW YOU CAN
USE THEM TO
ENGAGE DONORS

3. TALK TO A YOUNGER
AUDIENCE
While older generations prefer to talk over the phone
or engage after seeing a printed ad, many millennials
and Gen Z prefer talking to companies on social media.
This is a great opportunity to connect to younger
audiences.
1

4. CHATBOTS ARE IDEAL FOR ENGAGING THEM
 Respond quickly
 Show that your values align
with theirs
 Send news and promotional
videos via chatbots
 Make it easy to donate

5. CLICK-TO-MESSENGER
ADS
If you have a Facebook chatbot, you can run an ad
campaign that takes users to Messenger rather than to
a website. These campaigns show 80% open rates,
much higher than regular ads.
2

6. A click-to-messenger ad is your regular Facebook ad that will show on the
feed of a person who Facebook believes may want to talk to you
To make this effective, you need
to target the right audience and
set the right goals

7. MESSENGER ADS
You can go further and run an in-Messenger ad
campaign. This type of ad shows up as a sponsored
message in a person’s Messenger app instead of their
feed. This is what it can look like
3

8. A chatbot is necessary for this type of campaign because customers who get a
surprise message from a company would expect you to answer immediately
The most important thing for
this type of ad is to make the
most of the 30 characters
Facebook gives you to impress
the audience

9. OFFER TO ENGAGE
You don’t need to launch an ad campaign to put a
chatbot to good use. It can show amazing results on
your nonprofit’s Facebook page. Set up the Messenger
to open automatically and greet customers, and you’ll
receive much more engagement
4

10. Go over to your Facebook page, hit the “Settings” button, and choose
“Messaging.” Set “Show greeting” to on

11. START ENGAGEMENT
ON THE WEBSITE
If you open the Messaging folder in business page
settings, you’ll see the option to add Facebook
Messenger on your website. On its own, this may be a
good idea. Adding it to your website is easy as there is
usually an app or plugin available for website builders
like WordPress or Wix.
5

12. Click on the “Add Messenger to your website” button, and you’ll go through a
couple of screens like this. In the end, you’ll get a code that you can embed on
your website
Whether you’re using a
Facebook bot or a custom one,
you can integrate it on your
nonprofit website. Set the bot
to greet visitors and offer to
start a conversation

13. ASSIST BROWSING
The problem many websites face is that users can’t find
the information they’re looking for. Some don’t even
want to look and prefer to use voice search or get
answers immediately by talking to a representative on a
live chat
6

14. You can curb that with a chatbot, since it will answer all commonly asked
questions. Set it to send “Can you find what you’re looking for?” messages
when a new visitor enters the website to help them navigate.
You can set up the bot to send
this message when a new visitor
spends a few minutes browsing
the website but without
spending more than 30 seconds
on one page or using the search
button

15. DELIVER CONTENT
Email marketing is one of the best tools for both
acquisition and retention. But that’s not because email
is a magic media. It’s because newsletter subscribers
are interested in your brand, and consistently receive
messages with content from you
7

16. They see you as the authority and agree to communicate with you, which
makes them more likely to donate
With a chatbot set to send
people who’ve contacted you
new articles from your website,
you can use Messenger as a
substitute for email

17. LEAD TO CONVERSION
Each customer conversation with a bot is a lot like a
sales conversation. It doesn’t matter how the customer
starts the conversation with the bot since it can turn
them from a potential donor to an actual one.
8

18. The “donor funnel” actually looks very much like a typical sales funnel
(awareness > interest > decision > action)
One way of doing this is by giving
the recipients of an ad campaign
a “Donate Now” button as this
commercial company does with
“Shop now.”

19.  ManyChat
 Entagi
 Ochatbot
 Botsify
 Chatfuel
 Chatbot.com
HERE’S A LIST OF TOOLS YOU CAN USE TO DO THAT

20. https://donorbox.org/non
profit-blog/chatbots-help-
nonprofits/
READ THE
ENTIRE BLOG