These slides were part of a workshop on strategic community engagement. They include mistakes to avoid, best practices and a model for community engagement.
2. AGENDA
Introduction
Types of Engagement
What are you aiming for?
Strategic Approach
○ What do you want vs. What do your members want
○ How do you get what you want? (CHAI - model)
Short Break
Mistakes to Avoid
Share your failures
Best Practices
Share your success stories
3. Engagement is only a fraction
Quoted from: https://opensource.com/business/15/7/building-better-open-source-communities
● We need a vision. This is the "fluffy" part.
● We need requirements. Communities are chaotic, and that makes them fun, but we do need to have requirements.
● We need to make a plan. There are many communities that have naturally sprung up (e.g. The Ice Bucket Challenge),
but the very best communities have a plan behind them.
● We need an infrastructure.
● We need to figure out how to get people involved ← focus of this workshop
● Once we have people join, we need to measure the value of the community (especially if you're at a company). The
key is refinement. We will screw some stuff up, and this is a good thing. Failure is an opportunity to be better.
9. Strategic Approach
Ask yourself:
● How can you give people the opportunity to become creative?
● How can you show people a way to help others? How do you ensure
people receive the help they need?
● How can people experience affirmation in your community?
● How can people feel inspired by one another in your community?
11. Mistakes to avoid
What worked for one community won‘t necessarily work for another
Not talking to your members
Not being part of your community
Not having a long term plan in place
Not activating your members
Trying to do everything by yourself
12. Best Practices
In summary:
Know what you want (have a long term strategy in place)
Lay foundations using the SCARF model and the CMX engagement cycle
Get to know your members (ask and listen)
Be part of your community (get a feeling for what works and what doesn‘t)
Activate your members using the CHAI model
13. Best Practices
In summary:
Know what you want (have a long term strategy in place)
Lay foundations using the SCARF model and the CMX engagement cycle
Get to know your members (ask and listen)
Be part of your community (get a feeling for what works and what doesn‘t)
Activate your members using the CHAI model