1. Choosing the Appropriate Content
for your Display
Featuring Steve Bumstead,
President of Pixelfire!
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2. Whether you already own a display, or are
just starting to shop for one, Content Matters!
There are 5
major points to
consider when
making the crucial
content decision…
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3. Points to Consider
Who is your audience?
What is the audience frequency?
What is being communicated?
How long are people watching?
Who’s going to make it?
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4. Points to Consider: Who is your Audience?
Who is
your
Audience?
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5. Points to Consider: Who is your Audience?
Existing
Customer
New
Customer
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Internal
Audience
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6. Points to Consider: Who is your Audience?
• Young / Old?
• Female?
Who is
your
Audience?
• Male?
• Distracted?
• Musical?
• Etc…
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7. Points to Consider: Who is your Audience?
How frequently is your display being seen?
Scenario 1:
 Grocery Store
 Typical customer sees
the display weekly
Scenario 2:
 Tourist Destination
 Typical guest sees the
display once annually
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8. Points to Consider: What’s being communicated?
What is being
communicated?
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9. Points to Consider: What’s being communicated?
Is this for augmenting a space or branding?
Scenario 1:
 Ambience
 Typically used for
enhancing the
environment
Scenario 2:
 Branding
 Typically used for
communicating brand
and sales information
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10. Points to Consider: How long are people watching
How long
are people
watching?
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11. Points to Consider: How long are people watching
Are people simply walking by or staying around?
Scenario 1:
Scenario 2:
 Subway Platform
 People might be there
a while, use content
that engages and
change often
 Promotional / Event
 Fast-paced traffic
needs fast paced
content
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12. Points to Consider: How long are people watching
Don’t forget to consider your
environment…
• Is the display all by itself,
commanding the attention of
the audience?
• Is the display competing with
it’s surroundings, in an area
such as Times Square?
• How far away is the viewer?
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13. Points to Consider: Average Viewing Distance
What’s the
audience
frequency?
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14. Points to Consider: Average Viewing Distance
How close to the display is your audience?
Scenario 1:
 Convention Center
 Typically a large
viewing distance
Scenario 2:
 Retail Store
 Customers can get up
close and personal
*Rule of thumb: 1 inch for every 40 feet
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15. Points to Consider: Who’s Going to Make it?
Who’s
Going to
Make it?
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16. From Automatic to High End Custom
Content Creation Options
Automatic:
Rendered:
 Automatic content can
come from licensed
content companies like
Screenfeed or Digichief
or can be created from
scratch
 Rendered content can
be done by high-end ad
agencies, mid level
content houses or
Craigslist contractor’s
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17. You’ve got the basic idea!
General Tips for Choosing
and Creating Content:
• Bright, high-contrast colors make the best impact
• Go BIG when it comes to your font size
• Viewers love to interact, keep your content customer focused.
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18. About Pixelfire
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19. Pixelfire Sample Clients
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20. Pixelfire Services
 Motion Graphic Concepting & Creation both 2D and 3D
 3D Photorealistic Modeling
 Video Directing, Shooting, Editing, RED & 4K Production
 User Generated Content Interactive Campaigns (PIXIT platform)
 Augmented Reality for Mobile
 Augmented Reality for Public Screens
 Kinect Application Development
 Microsite Development / Integration
 Projection Mapping
 Large Screen Hardware Consulting & Planning
 HTML 5, Javascript, CSS3, PHP Development & Integration
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21. Content that Educates
Six years of
coverage
zero failure,
down to a
www.nanolumens.com/Resources
single LED
Webinars, Case Studies, White Papers, Blogs, and more!
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22. Contact Us
NanoLumens Headquarters is located just north of Atlanta,
GA and features a 6,000 sq. ft. showroom, the largest indoor
LED display showroom in the US. We welcome visitors to come
see the latest innovations in digital display technology
NanoLumens
4900 Avalon Ridge Parkway
Norcross, GA 30071
Office: 678-974-1544
Sales: 1-888-771-NANO (6266)
Web: www.NanoLumens.com
Email: sales@NanoLumens.com
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