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Denys Nevozhai
Apple Watch
User Onboarding
In this deck I’ll illustrate how Apple has designed
user onboarding flow for the Apple Watch.

And will put in my two cents’.

• Blue is OK

• White is neutral and suggestions

• Yellow is criticism

• Red is WTF Apple?
Nice detail, the title
depends on time
Nice detail, the title
depends on time
Ok, that’s clear
If by some reason I
don’t know what
Apple Watch is,
here I can get an
idea. Different
versions of the
watch with
different screens
rotate in loop.
Nice detail, the title
depends on time
Ok, that’s clear
Nice detail, the title
depends on time
Ok, that’s clear
If by some reason I
don’t know what
Apple Watch is,
here I can get an
idea. Different
versions of the
watch with
different screens
rotate in loop.
A single clear call
to action. Good.
Nice detail, the title
depends on time
Ok, that’s clear
If by some reason I
don’t know what
Apple Watch is,
here I can get an
idea. Different
versions of the
watch with
different screens
rotate in loop.
A single clear call
to action. Good.

But why so small
text and pale
button?
Nice detail, the title
depends on time
Ok, that’s clear
If by some reason I
don’t know what
Apple Watch is,
here I can get an
idea. Different
versions of the
watch with
different screens
rotate in loop.
Useful for those
who don’t read
news.
A single clear call
to action. Good.

But why so small
text and pale
button?
If by some reason I
don’t know what
Apple Watch is,
here I can get an
idea. Different
versions of the
watch with
different screens
rotate in loop.
Useful for those
who don’t read
news.=?
A single clear call
to action. Good.

But why so small
text and pale
button?
Is this similar to Learn more?
If by some reason I
don’t know what
Apple Watch is,
here I can get an
idea. Different
versions of the
watch with
different screens
rotate in loop.
Useful for those
who don’t read
news.
A single clear call
to action. Good.

But why so small
text and pale
button? =?
Is this similar to Learn more?

No. Explore is educational
videos inside the app while
Learn more opens Apple web
site in web browser.
If by some reason I
don’t know what
Apple Watch is,
here I can get an
idea. Different
versions of the
watch with
different screens
rotate in loop.
Useful for those
who don’t read
news.
A single clear call
to action. Good.

But why so small
text and pale
button? =?
Featured what?Is this similar to Learn more?

No. Explore is educational
videos inside the app while
Learn more opens Apple web
site in web browser.
If by some reason I
don’t know what
Apple Watch is,
here I can get an
idea. Different
versions of the
watch with
different screens
rotate in loop.
Useful for those
who don’t read
news.
A single clear call
to action. Good.

But why so small
text and pale
button?
Is this similar to Learn more?

No. Explore is educational
videos inside the app while
Learn more opens Apple web
site in web browser.
=?
Featured what?

Apps. Why not
just “Apps”?
If by some reason I
don’t know what
Apple Watch is,
here I can get an
idea. Different
versions of the
watch with
different screens
rotate in loop.
Useful for those
who don’t read
news.
A single clear call
to action. Good.

But why so small
text and pale
button?
Is this similar to Learn more?

No. Explore is educational
videos inside the app while
Learn more opens Apple web
site in web browser.
=?
Search for what?
Featured what?

Apps. Why not
just “Apps”?
If by some reason I
don’t know what
Apple Watch is,
here I can get an
idea. Different
versions of the
watch with
different screens
rotate in loop.
Useful for those
who don’t read
news.
A single clear call
to action. Good.

But why so small
text and pale
button?
Is this similar to Learn more?

No. Explore is educational
videos inside the app while
Learn more opens Apple web
site in web browser.
=?
Search for what?

For apps. Why not
in Apps?
Featured what?

Apps. Why not
just “Apps”?
Useful for those
who don’t read
news.
A single clear call
to action. Good.

But why so small
text and pale
button?
Is this similar to
No.
videos inside the app while
Learn more
site in web browser.
=?
Search for what?

For apps. Why not
in
Featured what?

Apps. Why not
just “Apps”?
Btw, where should I tap to order the watch?
Anyway
This is cool!

I don’t need to go
to my General
Settings >
Bluetooth and look
for the watch
If something goes
wrong you can use
old fashioned
Bluetooth pairing.
This is cool!

I don’t need to go
to my General
Settings >
Bluetooth and look
for the watch
It’s time to get our hands on the watch.
It’s time to get our hands on the watch.
DISCLAIMER.

If you proceed to the next page you will see macro shots of my hairy wrist.

The good news is the wrist will mostly be covered with an Apple Watch.
Meanwhile on
the phone
To start the watch,
press the digital
crown-button.
Meanwhile on
the phone
To start the watch,
press the digital
crown-button.

It’s explained in a
nice quick guide
that comes with
the watch.
Meanwhile on
the phone
It takes some time
to boot.
Meanwhile on
the phone
The first screen
you will see is a
language selection
which is smart.
People may buy
the watch from
abroad.
Meanwhile on
the phone
Let’s tap English
for consistency
Meanwhile on
the phone
Back button is a
smart move.
What if I tapped
Chinese?
Meanwhile on
the phone
Clear instruction
on what to do next.
Back button is a
smart move.
What if I tapped
Chinese?
Meanwhile on
the phone
Clear instruction
on what to do next.
Back button is a
smart move.
What if I tapped
Chinese?
And call to action.
Meanwhile on
the phone
Wow! Apple, thank
you for these small
pleasing details!

An animated star
cluster instead of
boring QR code.
By the way, today I read a good article from Facebook’s product design director Margaret Gould Stewart about these
nice touches and surprises that make people feel that we (designers) care about their experience.

Why Beauty Matters: Unexpected Learnings from a Refugee Camp
Now let’s imagine you align your phone’s viewfinder with the watch.
Unfortunately I don’t have a relevant photo as the phone was occupied.
And magic happens! This couple is paired.
And in a moment, the star cluster animation turns into the image consistent with what is on
the watch screen which is also very close to engraving on the back of the watch case.
To make sure you connected the
right watch? Looks good anyway.
What if to touch the watch screen?
Roger that!
Let’s get back to the phone.
Meanwhile on
the watch
If you realised
you connected
someone else’s
watch.
Meanwhile on
the watch
If you realised
you connected
someone else’s
watch.
Meanwhile on
the watchAgain, single call
to action which
is good.
Meanwhile on
the watch
The buttons just jumped down.

Go to the previous slide if you don’t believe me.
Meanwhile on
the watch
Not sure this is
important at this
stage, but 

I assume Apple
had some study
Meanwhile on
the watch
Not sure this is
important at this
stage, but 

I assume Apple
had some study
I choose left
BOOM!
Start over? From the very beginning?!
Start over? From the very beginning?!
May be it was caused
by frequent switching
between Watch app
and Camera.
Do everything again
It takes many minutes for the watch to reset.
Ok, looks like I’ve reached the next level.
Standard iOS
confirmation of
terms and
conditions. Apple
doesn’t want to be
sued.
What’s going on here? What to do? Where is call to action?
Isn’t this too small
and not obvious?
Isn’t this too small
and not obvious?

I know it’s a
standard button 

in iOS, but still…
Shouldn’t I read
this before
connecting my
Apple ID?
Isn’t this too small
and not obvious?

I know it’s a
standard button 

in iOS, but still…
Shouldn’t I read
this before
connecting my
Apple ID?
Isn’t this too small
and not obvious?

I know it’s a
standard button 

in iOS, but still…
Newbie like: “What
is Digital Touch
and Apple Pay?
Not convincing.
Skip”.
What if this screen looked like this?
What if this screen looked like this?
Btw, tapping
Digital Touch and
Apple Pay user
could learn more in
a modal view with
external links to
more details on the
Apple web site.
What if this screen looked like this?
Btw, tapping
Digital Touch and
Apple Pay user
could learn more in
a modal view with
external links to
more details on the
Apple web site.

Am I getting
tedious?
Now let’s compare side by side
Vs.
Ok, back to reality.
Enter password
Enter password

I don’t remember if
I could make the
password visible,
but I guess no. I’d
like to.
And tap Next
Enter password

I don’t remember if
I could make the
password visible,
but I guess no. I’d
like to.
Did anything happen?
Did anything happen?
Wait! It’s about
Messages.
Wait! It’s about
Messages.

The difference
between this and
previous screen is
so imperceptible!
Did anything happen?
Wait! It’s about
Messages.

The difference
between this and
previous screen is
imperceptible!

I’d suggest to add
icons to both
screens for better
differentiation.
Did anything happen?
Anyway
This is exactly
what I was talking
about. Nice
distinctive images.
Where is call to action by the way?
Where is call to action by the way?
OK what?
Still think that
“What is this?” title
is redundant.
OK what?
Where is call to action by the way?
Still think that
“What is this?” title
is redundant.
OK what?
Where is call to action by the way?
If there is no choice, why didn’t Apple include this to Terms and
Conditions and enable Location Services in stealth mode?
OK, let’s just tap OK
Have you noticed I didn’t confirm Location Services in a standard
modal view as all of us used to? Nice touch!
Which action is
preferable?
Which action is
preferable?
And what does this
image have to do
with diagnostics?
If Apple doesn’t
care which one I
choose, I choose
Don’t Send.
Passcode is useful, I care about privacy.
Passcode is useful, I care about privacy.
But will it be easy to enter numbers on such a small screen?
I already criticized similar screens.
I already criticized similar screens.
so let’s just do it
Could this screen be more exciting? ;)
Back to the watch
Meanwhile on
the phone
Let’s enter passcode
Meanwhile on
the phone
It’s not simple, I
have to be super
precise.
Meanwhile on
the phone
It’s not simple, I
have to be super
precise.

I don’t want to do
this every day :(
Meanwhile on
the phone
This sounds like a
solution!
Meanwhile on
the phone
And this sounds
like a solution!

But how does it
work?
Meanwhile on
the phone
And this sounds
like a solution!

But how does it
work?

Oh! Something
new on my phone!
Ok, now I understand.
Meanwhile on
the watch
Yes. I don’t want to enter that
code ever again
Meanwhile on
the phone
Meanwhile on
the phone
Yes, I remember, when I see this screen,
it’s time to switch to iPhone
This is awesome,
Apple! I don’t want
to install all apps
manually.
BOOM 2!
Do everything again!

Including all permissions and entering passcode.
Some time later…
Some time later…
Hold my fingers crossed.
BOOM 3!
It’s fine, I got used to it.

Do everything again.
Some time later…
I can’t believe it!
For real?
For real! The watch is ready for use.
Great. What’s next?
Great. What’s next?

How to use the watch?
Great. What’s next?

How to use the watch?

At least some basics, please!
Apple: “Figure it out yourself.”
THE END
Denys Nevozhai
Principal product designer at Alcatel Onetouch
dnevozhai@gmail.com
@dnevozhai Denys Nevozhai dnevozhai

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Apple Watch User Onboarding Guide

  • 2. In this deck I’ll illustrate how Apple has designed user onboarding flow for the Apple Watch. And will put in my two cents’. • Blue is OK • White is neutral and suggestions • Yellow is criticism • Red is WTF Apple?
  • 3.
  • 4. Nice detail, the title depends on time
  • 5. Nice detail, the title depends on time Ok, that’s clear
  • 6. If by some reason I don’t know what Apple Watch is, here I can get an idea. Different versions of the watch with different screens rotate in loop. Nice detail, the title depends on time Ok, that’s clear
  • 7. Nice detail, the title depends on time Ok, that’s clear If by some reason I don’t know what Apple Watch is, here I can get an idea. Different versions of the watch with different screens rotate in loop. A single clear call to action. Good.
  • 8. Nice detail, the title depends on time Ok, that’s clear If by some reason I don’t know what Apple Watch is, here I can get an idea. Different versions of the watch with different screens rotate in loop. A single clear call to action. Good. But why so small text and pale button?
  • 9. Nice detail, the title depends on time Ok, that’s clear If by some reason I don’t know what Apple Watch is, here I can get an idea. Different versions of the watch with different screens rotate in loop. Useful for those who don’t read news. A single clear call to action. Good. But why so small text and pale button?
  • 10. If by some reason I don’t know what Apple Watch is, here I can get an idea. Different versions of the watch with different screens rotate in loop. Useful for those who don’t read news.=? A single clear call to action. Good. But why so small text and pale button? Is this similar to Learn more?
  • 11. If by some reason I don’t know what Apple Watch is, here I can get an idea. Different versions of the watch with different screens rotate in loop. Useful for those who don’t read news. A single clear call to action. Good. But why so small text and pale button? =? Is this similar to Learn more? No. Explore is educational videos inside the app while Learn more opens Apple web site in web browser.
  • 12. If by some reason I don’t know what Apple Watch is, here I can get an idea. Different versions of the watch with different screens rotate in loop. Useful for those who don’t read news. A single clear call to action. Good. But why so small text and pale button? =? Featured what?Is this similar to Learn more? No. Explore is educational videos inside the app while Learn more opens Apple web site in web browser.
  • 13. If by some reason I don’t know what Apple Watch is, here I can get an idea. Different versions of the watch with different screens rotate in loop. Useful for those who don’t read news. A single clear call to action. Good. But why so small text and pale button? Is this similar to Learn more? No. Explore is educational videos inside the app while Learn more opens Apple web site in web browser. =? Featured what? Apps. Why not just “Apps”?
  • 14. If by some reason I don’t know what Apple Watch is, here I can get an idea. Different versions of the watch with different screens rotate in loop. Useful for those who don’t read news. A single clear call to action. Good. But why so small text and pale button? Is this similar to Learn more? No. Explore is educational videos inside the app while Learn more opens Apple web site in web browser. =? Search for what? Featured what? Apps. Why not just “Apps”?
  • 15. If by some reason I don’t know what Apple Watch is, here I can get an idea. Different versions of the watch with different screens rotate in loop. Useful for those who don’t read news. A single clear call to action. Good. But why so small text and pale button? Is this similar to Learn more? No. Explore is educational videos inside the app while Learn more opens Apple web site in web browser. =? Search for what? For apps. Why not in Apps? Featured what? Apps. Why not just “Apps”?
  • 16. Useful for those who don’t read news. A single clear call to action. Good. But why so small text and pale button? Is this similar to No. videos inside the app while Learn more site in web browser. =? Search for what? For apps. Why not in Featured what? Apps. Why not just “Apps”? Btw, where should I tap to order the watch?
  • 18.
  • 19. This is cool! I don’t need to go to my General Settings > Bluetooth and look for the watch
  • 20. If something goes wrong you can use old fashioned Bluetooth pairing. This is cool! I don’t need to go to my General Settings > Bluetooth and look for the watch
  • 21. It’s time to get our hands on the watch.
  • 22. It’s time to get our hands on the watch. DISCLAIMER. If you proceed to the next page you will see macro shots of my hairy wrist. The good news is the wrist will mostly be covered with an Apple Watch.
  • 23. Meanwhile on the phone To start the watch, press the digital crown-button.
  • 24. Meanwhile on the phone To start the watch, press the digital crown-button. It’s explained in a nice quick guide that comes with the watch.
  • 25. Meanwhile on the phone It takes some time to boot.
  • 26. Meanwhile on the phone The first screen you will see is a language selection which is smart. People may buy the watch from abroad.
  • 27. Meanwhile on the phone Let’s tap English for consistency
  • 28. Meanwhile on the phone Back button is a smart move. What if I tapped Chinese?
  • 29. Meanwhile on the phone Clear instruction on what to do next. Back button is a smart move. What if I tapped Chinese?
  • 30. Meanwhile on the phone Clear instruction on what to do next. Back button is a smart move. What if I tapped Chinese? And call to action.
  • 31. Meanwhile on the phone Wow! Apple, thank you for these small pleasing details! An animated star cluster instead of boring QR code. By the way, today I read a good article from Facebook’s product design director Margaret Gould Stewart about these nice touches and surprises that make people feel that we (designers) care about their experience.
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  • 32. Now let’s imagine you align your phone’s viewfinder with the watch. Unfortunately I don’t have a relevant photo as the phone was occupied.
  • 33. And magic happens! This couple is paired.
  • 34. And in a moment, the star cluster animation turns into the image consistent with what is on the watch screen which is also very close to engraving on the back of the watch case.
  • 35. To make sure you connected the right watch? Looks good anyway.
  • 36. What if to touch the watch screen?
  • 38. Let’s get back to the phone. Meanwhile on the watch
  • 39. If you realised you connected someone else’s watch. Meanwhile on the watch
  • 40. If you realised you connected someone else’s watch. Meanwhile on the watchAgain, single call to action which is good.
  • 41. Meanwhile on the watch The buttons just jumped down. Go to the previous slide if you don’t believe me.
  • 42. Meanwhile on the watch Not sure this is important at this stage, but I assume Apple had some study
  • 43. Meanwhile on the watch Not sure this is important at this stage, but I assume Apple had some study I choose left
  • 44. BOOM!
  • 45. Start over? From the very beginning?!
  • 46. Start over? From the very beginning?! May be it was caused by frequent switching between Watch app and Camera.
  • 47. Do everything again It takes many minutes for the watch to reset.
  • 48. Ok, looks like I’ve reached the next level.
  • 49. Standard iOS confirmation of terms and conditions. Apple doesn’t want to be sued.
  • 50.
  • 51. What’s going on here? What to do? Where is call to action?
  • 52. Isn’t this too small and not obvious?
  • 53. Isn’t this too small and not obvious? I know it’s a standard button in iOS, but still…
  • 54. Shouldn’t I read this before connecting my Apple ID? Isn’t this too small and not obvious? I know it’s a standard button in iOS, but still…
  • 55. Shouldn’t I read this before connecting my Apple ID? Isn’t this too small and not obvious? I know it’s a standard button in iOS, but still… Newbie like: “What is Digital Touch and Apple Pay? Not convincing. Skip”.
  • 56. What if this screen looked like this?
  • 57. What if this screen looked like this? Btw, tapping Digital Touch and Apple Pay user could learn more in a modal view with external links to more details on the Apple web site.
  • 58. What if this screen looked like this? Btw, tapping Digital Touch and Apple Pay user could learn more in a modal view with external links to more details on the Apple web site. Am I getting tedious?
  • 59. Now let’s compare side by side Vs.
  • 60. Ok, back to reality.
  • 62. Enter password I don’t remember if I could make the password visible, but I guess no. I’d like to.
  • 63. And tap Next Enter password I don’t remember if I could make the password visible, but I guess no. I’d like to.
  • 65. Did anything happen? Wait! It’s about Messages.
  • 66. Wait! It’s about Messages. The difference between this and previous screen is so imperceptible! Did anything happen?
  • 67. Wait! It’s about Messages. The difference between this and previous screen is imperceptible! I’d suggest to add icons to both screens for better differentiation. Did anything happen?
  • 69.
  • 70. This is exactly what I was talking about. Nice distinctive images.
  • 71. Where is call to action by the way?
  • 72. Where is call to action by the way? OK what?
  • 73. Still think that “What is this?” title is redundant. OK what? Where is call to action by the way?
  • 74. Still think that “What is this?” title is redundant. OK what? Where is call to action by the way? If there is no choice, why didn’t Apple include this to Terms and Conditions and enable Location Services in stealth mode?
  • 76.
  • 77. Have you noticed I didn’t confirm Location Services in a standard modal view as all of us used to? Nice touch!
  • 79. Which action is preferable? And what does this image have to do with diagnostics?
  • 80. If Apple doesn’t care which one I choose, I choose Don’t Send.
  • 81.
  • 82. Passcode is useful, I care about privacy.
  • 83. Passcode is useful, I care about privacy. But will it be easy to enter numbers on such a small screen?
  • 84. I already criticized similar screens.
  • 85. I already criticized similar screens. so let’s just do it
  • 86.
  • 87. Could this screen be more exciting? ;)
  • 88. Back to the watch
  • 90. Meanwhile on the phone It’s not simple, I have to be super precise.
  • 91. Meanwhile on the phone It’s not simple, I have to be super precise. I don’t want to do this every day :(
  • 92. Meanwhile on the phone This sounds like a solution!
  • 93. Meanwhile on the phone And this sounds like a solution! But how does it work?
  • 94. Meanwhile on the phone And this sounds like a solution! But how does it work? Oh! Something new on my phone!
  • 95. Ok, now I understand. Meanwhile on the watch
  • 96. Yes. I don’t want to enter that code ever again Meanwhile on the phone
  • 97. Meanwhile on the phone Yes, I remember, when I see this screen, it’s time to switch to iPhone
  • 98.
  • 99. This is awesome, Apple! I don’t want to install all apps manually.
  • 101.
  • 102. Do everything again! Including all permissions and entering passcode.
  • 104. Some time later… Hold my fingers crossed.
  • 106. It’s fine, I got used to it. Do everything again.
  • 108. I can’t believe it! For real?
  • 109. For real! The watch is ready for use.
  • 111. Great. What’s next? How to use the watch?
  • 112. Great. What’s next? How to use the watch? At least some basics, please!
  • 113. Apple: “Figure it out yourself.”
  • 115. Denys Nevozhai Principal product designer at Alcatel Onetouch dnevozhai@gmail.com @dnevozhai Denys Nevozhai dnevozhai