1.
Press
Release:
Creative
Eye
-­‐
Engender
Health
Collaboration
wins
Avon
Communications
Award.
A
family
huddles
in
a
closet
as
the
man
of
the
house
arrives
home.
This
is
the
nail-­‐biting
setting
that
Creative
Eye
Africa,
one
of
East
Africa’s
new
home-­‐grown
advertising
agencies
created
for
a
TV
commercial
that
has
recently
won
a
prestigious
Avon
Communications
Award
for
their
recent
campaign
on
domestic
violence.
The
‘kuwa
mfano
wa
kuigwa’
television
commercial
incorporated
a
humorous
twist
on
the
burning
issue
of
domestic
violence
and
was
highly
popular
on
Tanzanian
TV
channels
and
on
social
media
platforms.
Contracted
by
Engender
Health,
a
global
NGO
specializing
in
health-­‐based
initiatives,
Creative
Eye
was
tasked
to
create
heightened
awareness
on
the
stigma
of
domestic
violence.
The
TV
commercial
plays
on
a
scenario
of
a
wife
and
children
hiding
from
‘Dad’
when
he
arrives
home.
The
witty
finale
is
when
it
is
revealed
that
they
are
actually
on
one
of
their
regular
‘hide
and
seek’
games.
This
comes
at
a
time
when
clients
are
increasingly
turning
to
more
localized
advertising
agencies
that
are
better
attuned
to
the
local
market.
Increased
competition
has
heightened
the
cost
vs.
benefit
question
when
selecting
an
agency,
as
is
the
importance
of
being
locally
relevant.
“We
pride
ourselves
on
being
able
to
give
a
local
spin
to
all
our
creative
work”
says
Mandla
Mguni,
Creative
Eye’s
Creative
Director
from
his
offices
in
Dar
es
Salaam,
Tanzania.
“The
Engender
Health
campaign
was
a
fun
project
for
us
and
we
are
glad
we
were
able
to
sensitize
the
public
while
keeping
to
our
values
of
local
relevance
and
insightful
marketing.”
enthuses
Hilda
Kiel,
Creative
Eye’s
Services
Manager.
The
Avon
Communications
Award
programme
is
currently
in
its
second
year
and
recognizes
campaigns
that
speak
out
on
violence
against
women.
Their
international
panel
of
judges
has
reviewed
over
425
entries
from
46
countries
globally.
Creative
Eye
Africa
currently
operates
in
Tanzania,
Rwanda
and
Kenya
and
is
continually
expanding
throughout
the
East
African
region.
What
does
this
new
award
mean
for
East
Africa’s
new
regional
ad
agency?
That
truly
locally-­‐oriented
advertising
ideas
can
score
global
recognition!
End.
References:
• ‘Kuwa
mfano
wa
kuigwa’
Video:
http://www.youtube.com/watch?v=8LCFw5sGSPw
• Avon
Foundation:
http://www.avonfoundation.org/causes/domestic-
violence/funding/avon-communication-awards/
• Engender
Health:
http://www.engenderhealth.org
• Creative
Eye
Africa:
http://
www.creative-­‐eye-­‐africa.com

2.
For
more
information,
contact:-­‐
Hilda
Kiel,
Regional
Service
Manager,
Creative
Eye
Africa
Tel:
+255
653
929
991
Email:
hilda.kiel@creative-­‐eye-­‐africa.com
Denis
Ndavi,
Head
of
Strategy,
Creative
Eye
Africa
Tel:
+254
722
710
308
Email:
denis.ndavi@creative-­‐eye-­‐africa.com