China - published articles and copywriting 2008

1. >>>>>>>>>>>>>>>>>>>>>>>
PORTFOLIO
>>>>>>>>>>>>>>>>>>>>>>>
Public Relations
Copywriting
Freelance Work
Published Articles
VERONICA A. GAVRILOVA
:
E veronica.gavrilova@gmail.com | :
M +86 (21) 137 7429 2203

2. :
About
Hello. My name is Veronica. I’m from Bulgaria and I’ve been living and working in China for 5 years now. I have worked in
advertising and public relations and I am currently a freelancer. I love marketing and advertising because it brings together
analytical, creative and communication skills and I like having a versatile range of capabilities because it keeps me
motivated and interested in approaching the projects I work on in different ways.
I’m an avid reader of books and blogs on advertising, marketing, pop economics, behavioral psychology, branding and
strategic planning. I pride myself on being perceptive, enthusiastic, detail-oriented and results-driven. I speak 4 languages
(English, Chinese, Russian and Bulgarian) and I’m studying Spanish. This portfolio includes some of my works and in case
you’d like more information, you are always welcome to contact me.
V.
:
Contents
PRESS RELEASES FOR DRAFTFCB
#1 BUICK – YELLOW RIBBON CAMPAIGN
#2 VITA LEMON TEA – THAT’S FOR REAL CAMPAIGN
DRAFTFCB CORPORATE COMMUNICATIONS - PODCAST
CHINA’S NEW FACE
ADMANGO ONLINE FORUM - ADVERTISEMENT ANALYSIS
#1 SWATCH TVC – SHAKE THE WORLD CAMPAIGN
#2 MISSHA TVC
#3 AUDI “EMOTIONS” & MERCEDES”SOUNDS OF SUMMER”
WEBSITE COPYWRITING – THE GRACES FLORAL
FREELANCE PR WORK – THE GRACES FLORAL
PR KIT – OFFICIAL PRESS RELEASE & OWNER’S BIOGRAPHY
PRESS RELEASE – MOTHER’S DAY
CREATIVE WRITING – SOFT MARKETING/BLOG FORMAT
#1 FULL-TIME SINGLE, PART-TIME OCCUPIED OR PART-TIME SINGLE, FULL-TIME OCCUPIED
#2 ZOUHOUMEN
PRESS RELEASES FOR NOPPEN CO. LTD.
#1 CUTTING EDGE STRATEGIES FOR FASHION EXPANSION AND LUXURY ROUNDTABLE
#2 2009 SHANGHAI WATER AND CHINA INDUSTRIAL WASTEWATER FORUMS

3. PRESS RELEASE #1
Buick Care “Orange Ribbon” Campaign
Take a Stand – Show Your Concern
Following the tragic events that occurred in Sichuan province and have affected more than
40 million people, Buick Care has responded with a campaign that is aimed to further the
awareness of the irrevocable damages caused by the earthquake and trigger a response of
sympathy and support for the victims. Buick Care, involved with the after-sale maintenance
and service, initiated its “Orange Ribbon” campaign, one day after the earthquake. Started
on May 13th, with the slogan “Take a Stand – Show Your Concern”, the goal is to bring focus
to and prompt a proactive reaction among Buick and other car owners to the devastating
consequences of the disaster.
This is the second time that China has been struck by a misfortune of such a massive scale this year, the first one being the
snowfall that affected 19 provinces and had literally brought the majority of the country to a standstill. That was also the first
time that Buick Care reacted with its “Orange Ribbon”. The campaign is centered around the symbolic meaning of orange as the
color of strength and endurance of the human spirit. This is also the color associated with kindness, humanity and warm-
heartedness – traits that are of utmost importance in the face of adversity. The “Orange Ribbon” campaign binds both the
strong visual effect with the idea of compassion, courage and strength of character. It not only raises alert but at the same time
serves as an appeal for social responsibility.
This is the second time this campaign has been implemented by Buick Care. Buick Care hopes this campaign will encourage its
clients to make a difference in the aftermath of the earthquake. The strategy that was developed this time maintains
consistency with the previous one by holding to the same humane values and a call for action that were employed before.
The urgency of the situation required immediate reaction. Under these circumstances Buick Care opted for digital media
channels in order to ensure broader public reach, higher visibility and faster and more direct impact. Draft FCB, Buick’s digital
AOR agency supported and responded to its client’s creative needs immediately.
The dynamic online platform included: banners placed on Sina and Sohu – two sites that frequently reported updates on the
events and are among the major news portals used in China; MMS service – with messages sent by Buick Care dealers to the car
owners expressing the company’s concern for them and appealing to them to provide help to elderly people, children and
people with physical disabilities, if necessary ; the car owners could also request an orange ribbon at their dealer’s office which
could be tied to the car’s side mirror and serve as a sign that the car could be stopped and used by the people who needed help.
Another major part of the campaign were the supportive and encouraging messages that Buick car owners could leave on the
Buick Care website – expressing their support, condolences, sympathy, prayers and wishes for the people affected by the
disaster.
These are some of the replies:
“I wish China peace!”
“We should keep faith and perseverance. Only then we would be able to overcome this. ”
“We offer condolences and pray for those who have survived. We are with you.”
“Humanity and genuine concern for the people that surround you are the essence of the message that we want to convey to
the public. Success and power give you the ability to help other people. We encourage our clients to do just that - to act and to
show that they care. And the response to these campaigns shows that they do”. – said the Brand Manager from Buick Care,
Buick.
###

4. PRESS RELEASE #2
VITA Lemon Tea Launches its First Campaign for Southern China
“That’s For Real”
Shanghai, Tuesday, June 10, 2008 – Vita
Lemon Tea has launched its first campaign
for Southern China. With the focus on
Guangdong province and Shenzhen in
particular, the campaign started on June 1st
and will run till the end of August this year
employing several media channels at the
different stages. Following Vita Lemon Tea
overall package revamp in 2007, the new
campaign “That’s for Real” plays on the idea
of challenge, surprise, witty reactions and
generally speaking – fun.
The new campaign is comprised of a series
of TV ads and will be supported by OOH
(metro, light boxes, bus shelters), digital
and POS. Hip, light-hearted, and with a
great dose of humor – the concept revolves
around a challenging situation or a pun.
The unusual media mix employed for this
campaign aims to pick the targeted public
interest and drive them online.
 The TVCs were shot by an award-winning crew. Kwan Boon Leung (Director Of Photography) has worked with Wong Kar Wai
and Aubrey Lam on such “My Blueberry Nights”, “Hidden Track”,”In the Mood for Love”). Khoo Wei Hung (Director) won
several awards from International Festivals. The TVCs will not be employed in Shenzhen.
 The comics strip illustrations used for the OOH channels adapt the TVCs’ creative concept and aim to further leverage on
presenting the brand as original, dynamic and fun. The goal is to create and stimulate the word-of-mouth effect.
 “That’s for real” an online amateur video contest will run from June till the end of July. The participants will have the
opportunity to upload a 3-minute videos with their own interpretation of Vita Lemon Tea’s slogan – “That’s for Real”. The
finalists will be determined by online voting and will receive prizes such as Macbook Air, Sony Handycams, and Ipods.
 Starting from July Vita Lemon Tea will be a co-sponsor of 10 consecutive “Are You Smarter Than a 5th Grader?” shows run on
Guangdong Public TV Channel. This is the first time the brand has been a co-sponsor of this show.

5. PRESS RELEASE #2 (continue)
“This is the first time we decided to drop TV in Shenzhen and instead to shift the
budget to the outdoor media channels. One of the reasons for our decision to
maximize the outdoor exposure for Vita Lemon Tea campaign is the lifestyle the
young urbanites lead today – they are active, sociable and they are always on the
go. We wanted to approach and speak to them in their everyday context both in
terms of the message and in terms of the media space we employed. Another
reason is that besides the advantage of higher affinity and reach indexes to the
targeted audience, OHH is considerably more effective and cost-efficient in
Shenzhen.” – said Wilmin Ha, Business Director of Draftfcb, Shanghai. All the
chosen locations, cities’ commercial hubs and a key metro stop in Shenzhen, have
a constant flow of young people. The goal is to grab the targeted public attention
and to drive them online.
For the hosting of “That’s for Real” home-video contest - the digital part of the
campaign, Draftfcb chose the video-sharing website “Tudou”. The elements used
to maximize the awareness of the ad campaign, include banners, viral videos, BBS,
emails. The drive aims to encourage consumer interaction with the brand by
tapping into young consumers’ creativity and their desire to express themselves.
“We’ve been watching the “participation, co-creative” trend developing and
picking up speed globally for quite some time now and I think that opting for this
kind of contest was the right choice for this campaign. It’s fun, it’s proactive and
it’s true to the image the brand stands for. Instead of going for celebrity
endorsers, another great option to get peer recognition is by simply giving them
space to let show their skills.” – said Diana Jim, GM of CID Greater China, Draftfcb.
According to Jason Zhang, the Associate Creative Director who supervised the
project, the young generation today is rebellious and erratic in their interests and
affections. Willing to take the challenge and go to great lengths for what they
want, they refuse to make compromises. “They are not susceptible to persuasion,
so there’s no point in simply stating how good the product is. You have to tell
their story, their way, from their point of view. With “That’s for Real” we tried to
express their voice and the result turned out to be a campaign that is amusing
and witty. To stir them to action, we had to start by getting into their minds
first.” – said Zhang.
RDT tea category market has shown a tremendous growth potential globally. Vita Lemon Tea has kept excellent sales rates in
the local market with minimal support till now. However, the competition has become increasingly intense. “We wanted to craft
a more distinctive image for Vita Lemon Tea and we believe that the brand possesses several definite advantages. It’s the first
RTD lemon tea in the world, it’s a highly-respected local brand, and since the very start it has always used natural ingredients –
100% concentrated lemon juice and high-quality red tea. With the up-and-coming and here-to-stay health conscious trend this
does make a difference.” – said Eric Lau, Senior Regional Marketing Manager of China from Vitasoy International Holdings Ltd.
He added: “We want to be perceived as a trustworthy brand that stands close and real to the lives our customers lead”.
###

6. ADMEN MAGAZINE 广告人
Vita Lemon Tea Campaign
AUGUST ‘08/ P.82

7. CHINA ADVERTISING 中国广告
Vita Lemon Tea Campaign
OCTOBER ‘08/ P.58-60

8. CHINA ADVERTISING 中国广告
(the campaign won a Bronze Promo Lion, Cannes Lions Awards, 2008)
“Eating in Toilet” Breastfeeding Awareness Campaign
AUGUST ‘08/P.62-68

9. INTERNATIONAL ADVERTISING 国际广告
Breastfeeding Awareness Campaign
AUGUST ’08 /P.29-31 & P.34-35

10. PODCAST FOR CORPORATE COMMUNICATIONS
CHINA’S NEW FACE
[A CHANGE IN DIPLOMATIC AND POLITICAL STANCE TO JUSTIFY ITS WORLD POSITION AS ECONOMIC POWER]
More than a month has passed since the earthquake and there is less than two months time left till the Olympics. Both of these
events have become the focal points of extensive media coverage all around the world. One – a natural disaster with an
aftermath that has been compared to that caused by a war; it brought with it the tragedy of lost and broken lives, pain, grief,
shock, anger but also the naked image of one nation’s vulnerability. The other – the world’s most celebrated sport event – a
cause for a national pride and celebration. Now, this is quite a range – both in the sense of the nature of these events and the
emotions they have prompted.
There were numerous opinions expressed regarding both the earthquake and the Olympic Games. These range from
ostentatious glorification to downright skepticism and speculations and at some point it started reminding me of the fable of
“The Blind Men and the Elephant” – everyone proclaiming their understanding of truth and reality, everyone touching on the
same subject but yet everyone coming up with different a conclusion.
I’m not going to try to justify or deny any of these; that’s not the point of this podcast. But I would like to bring attention to
what lies in between the scales of this polarity of opinions and it is one simple fact that everyone recognizes – China is changing.
And I think it is changing in a way that shows not only the steady economic growth but also its determined transformation into a
country that wants to be regarded by the world as more open, more progressive and more responsive to the present day issues.
Here, I’d like to leave out the epithets that have been used in regards to China so often, such as “the emerging economic
power”, “the powerhouse of the East” - we’ve all read the critiques on these glamorous catchphrases. My point is that, in the
light of all the events that happened recently, China has demonstrated strength. By trying to address, deal and overcome some
of the long-standing key (pressing) issues inherited by its past and the massive, drastic scale of the ones imposed by its present
situation in the world - China is becoming stronger.
What happened after May 12th was that people everywhere saw the other face of China, the face of its people – not just the
abstract name on the economic map of the world, an image of so called next superpower seen through the prism of socio-
political context. What they saw were actually faces, the faces of individual fates and their tragedies - not just statistic numbers
in financial reports China is usually represented by. It was in a very different light that China caught the media headlines. The
figures were different - 80 000 human lives - taken, more than 370 000 people - injured and 5 million left homeless, devastating
effects that would be felt for decades by the ones who survived the disaster. This time it wasn’t a panoramic view of a skyline
formed by a string of imposing skyscrapers. It was rubble, devastation, anguish.
There was a shift, a general shift in perception, in the way the world view China.
What made another major difference in this perception was the way the government responded to the catastrophe. It was a
rapid, organized, highly-mobilized and unprecedentedly open reaction. 130 000 military and relief workers were deployed soon
after the earthquake hit, donations and supplies were sent off immediately, these were followed by appeal for volunteers and
charity activities, both President Hu Jintao and Prime Minister Wen Jiabao personally went to oversee relief efforts and to give
reassurance to people of all the measures that were undertaken in the disaster area.
It was the first time China accepted and asked for international aid, specialized equipment and donations. It was also the first
time Beijing allowed international relief workers to help in a domestic emergency operation. Rescue teams from Taiwan, South
Korea, Japan, Russia, Singapore, United States were allowed access to the regions affected by the disaster; several medical
teams from Britain, Japan, Russia, Italy, France, Cuba, Indonesia, Pakistan and Germany came to help in the quake-hit provinces;
journalists could report on the current state of the operations and the news reports were regularly updated and openly shared
by the official authorities.
And while the Chinese government expressed its gratitude and appreciation for the help and compassion from abroad, the
foreign countries and their media also showed their recognition for the stance China took, thus in their own way “departing”
from the usual tone of reporting on China. United Nations Secretary-General Ban Ki-Moon, U.N. Office of Humanitarian Affairs
spokesman Elizabeth Byrs, Dalai Lama and many other political and religious world leaders stated their admiration for the
response of the Chinese government to this grave humanitarian crisis. They also showed their hope and optimism for the future
steps that will be taken in regards to its foreign policy, its more transparent attitude and wider reach towards the world.

11. Of course, there are many versions for the reasons of the government’s actions that marked a “departure” from its previous
stance in foreign affairs. It’s been criticized that its motives were based on purely diplomatic grounds aimed to secure
international good will, to capitalize on these powerful emotions and to gain a positive image in the light of the upcoming
Olympic Games. There might be a grain of truth in this but wouldn’t the government be criticized, if it adhered to what
everyone expected – a policy of tightly-controlled information flow? And aren’t these expectations proving in a way the
prejudices that are hold against China and the fact that it is changing? Regardless of all the common perceptions and notions,
what I think matters was that many human lives that were at stake were saved. It wasn’t about politics; it was about lives –
human lives, people. And I would personally like to express my gratitude to all the organizations and people around the world
who contributed to this and made it possible. Thank you.
Now let me get back to the topic of this podcast – the changing China. After the earthquake, despite all the doubts in the future
of China’s political course, what followed was a series of deliberate, steadfast and proactive diplomatic steps. These were
directed at some of the most delicate and long-standing political issues. There were meetings and negotiations initiated with
Taiwan and Japan and these relationships, as all of you know, are of extremely sensitive nature. A major step in the direction of
improvement in the diplomatic affairs was the delegation led by Chiang Pin-kun, chairman of the Taiwan-based Straits Exchange
Foundation that visited Beijing on June 11th. The negotiations were aimed at expanding charter flights and tourism between the
two countries. Not to be neglected is the visit of President Hu Jintao to Japan – the first one for the past decade. As more time
passes these steps seem to influence and bring about improvement in the relations with the other countries as well. And I think
that the recent course of diplomatic development should not taken as an erratic conduct dictated by circumstances, a deviation
from the previous route but as a definite, clearly-outlined and planned direction for China’s future political and diplomatic
development.
Still, if you flip through the pages of the foreign media you will notice an interesting tendency - most of the decisions that are
made and the events that take place in China are interpreted sometimes solely on the grounds of the Olympics.
I understand that it’s hard not to bring up the Games when this is the buzz word of the day but I don’t think that using the
Olympics as a constant point of reference in order to validate the judgments and the opinions that are voiced on China is fair
and always relevant. Looking from the hindsight perspective at the decision of awarding the Olympics Games to Beijing it seems
like with this very same act China has been brought under a magnifying glass, some call it spotlight and this is true as well – its
world position is emphasized more than ever, its politics scrutinized, its foreign diplomatic decisions are given weight as never
before, a lot of issues have been raised immediately after that and resonated all over the world. It is saddening, however, that
the Olympics and its ideals have been politicized to such an extent that they have literally turned into a bone of contention, a
sheer political platform to manifest views. What was supposed to bring people together is setting them apart. This, I’m sure, is
not what the Olympics are about and it’s not what China, meaning both its people and the government, want. The Olympics are
not a destination for China, people all around the world will go on with their regular lives the very next day the Games have
finished; yet, yes, it is certainly true that the Games mean a lot to China.
As the president of the International Olympic Committee Jacques Rogge said the 2008 Beijing Olympics will be a significant force
for good in China and I think that in the light of the recent tragic events and what followed after that, China proves that point. It
would be naïve to expect that all the issues China faces would be solved at once, as if by a magic wand. All the countries that
play major roles in the world’s political and economic landscape have their own major long-standing sensitive issues they are
dealing with - China is no exception; it too has its own share.
But, I would like to point out that the scope of changes China has been undergoing and the tasks and problems it is addressing
are colossal. The decisions that have been made are bringing along crucial changes in all spheres - social, economic, and political.
At the very same time, while overcoming the problems and crises it faces along its way, China manages to sustain the necessary
balance in its affairs. This is something that it should be given credit for. China’s intent on active integration into the
international community is not based solely on its position as an emerging economic power but as a country that wants to
acquire wider and favorable contact with the world by reacting in an increasingly open and responsible way. And if you simply
draw a comparison between some present situations and similar ones from its past you would see a strikingly different image of
China.

12. ADVERTISMENT ANALYSIS #1
SWATCH - “Shake the World”
Funky, dynamic, hip, with a great sense of humor and style, defying
the laws of physics and the commonly-observed social norms, with
the ad campaign named "Shake the World", Swatch proves again that
the brand is a real epitome of time, creativity and action. It does catch
the world’s heartbeat – both metaphorically and literally.
The two ads were created by Joshua G2 (London). The same agency
had developed another Swatch memorable ad campaign featuring the
Blue Man Group.
Although, “Shake the World” was created mainly for the UK, the idea
was to appeal to other markets with minimum adaptation. It catches
the acts of spontaneity and demonstrates precision, innovation and
action - qualities that Swatch as a brand stands for.
Certain associations with the World Jump Day come to mind.
Breaking the limits and causing reactions that echo around the world
can be fun. You can move the world and set it into another orbit, just
wait for the right moment and have a swatch at hand.
In 2005, the campaign won the much–coveted Gold at Epica and
Eurobest awards.
Why do we like the brand?
Swatch revolutionized the whole perception of the Swiss watch
industry, taking the watch from the pedestal of conservative, elite
associated item and turning it into an icon of fashion trends and
strong affirmation of individualism. Aimed at the urban, "street-wise",
trend-conscious buyers and "fashion-victims", Swatch embodies the
concept of art, fashion and active, dynamic attitude to life.
Swatches are lifestyle accessories that offer another way for self-expression. They are provocative, personalized and up-to-day.
Swatch preserved the quality of the Swiss watch craftsmanship but made it affordable, customized and emotionally appealing.
It lives in constant transformation and communicates the idea of keeping pace with the times by following the latest trends in
sport, fashion, movie industry, and artistic events.
Some of the world’s most famous modern artists, designers and celebrities have been engaged in the creation of Art Specials
Collections, including such names as Keith Haring, Pedro Almodovar, Irit Batsry, Kiki Picasso, Yoko Ono, Micha Klein, Studio
Azzurro, Victor Vasarely, Jean Michel Jarre, Christian Lacroix, and great many others.
Swatch possesses a definite character but gives you the freedom to follow your own moods and whims as the collections are
issued twice a year in a spring-summer and fall-winter manner, just the way fashion collections are. The vast range of designs
and patterns turns limited editions items into much-desired and sought-after collectors’ items.
Noted for the sponsorship of extreme sports events, including sports like skateboarding, BMX racing, motorcross, snowboarding,
surfing, etc., Swatch was the official timekeeper at the Atlanta Olympic Games and the games at Athens.
For further and actual information visit the official Swatch website for China.

13. ADVERTISMENT ANALYSIS #2
MISSHA – Korean Cosmetics Brand
Storyline
Attractive, sophisticated man in his late twenties is out for a night in a high-end club. Elegantly dressed, with an air of a
bohemian chic about him, he is acting in his usual self-assured, laid-back manner. This time, however, he is nowhere near of
being in control. Something strange is happening. The troubled look on his face and his overall appearance leave the impression
of apprehension and confusion. He is taken aback. He has been turned into a quarry. A mysterious “M” letter appears wherever
he goes – on his glass, on the mirror, on the wall… What is it that is after him?! Who is it?! A whisper: “I’m Missha”.
Brief Analysis
The advertisement with the main character played by Jang Dong Gun corresponds perfectly with the previous Missha’s
commercial featuring Boa. The visual side and the message demonstrate consistency which makes the ad easily recognized by
the audience. It strikes a chord yet turns out to be an independent, novel and provoking variation in itself. The surroundings,
the sequence, the main elements and the ambience are preserved but the concept of the new TV commercial is taken one step
further. While the former ad used a form of a testimonial technique and the product was directly promoted, this one employs
the transfer method - the product is referred to indirectly, which intensifies the feeling of suspension and intrigue. The new TV
commercial goes for a strong emotional response rather than being informative.
The commercial demonstrates the new trend in the women cosmetics advertisement in Asia – e. i. a man, not a woman being
the main character. It reflects the shift in the traditional gender attitude and the changes that society has undergone in the past
years. Women are anything but the traditional stereotype of submissive and naïve creatures. As they gain power and
independence, they want to seduce and allure but for their own pleasure, fun and sense of control. They express preferences
for a softer male image - men are kind of marionettes they can play with.
The target market is young white-collar females. With the emergence of Asian countries as some of the big players on the global
economic scene, Chinese middle-class consumers are becoming increasingly image-conscious and brand-oriented. Employing
popular peer stars as endorsers is an efficient way to achieve brand awareness and recognition fast, as it gives the opportunity
to identify oneself with a certain aspirational image and style. Although the product is endorsed by a celebrity, there is no
definite personification in this case and the slogan “The style starts with Missha”/ “I’m Missha” lends itself easily to the
interpretation that the mysterious female voice could belong to any woman who decides to purchase the product.
The ad is based on the theme of mystery, intrigue, temptation and chase. The dark, saturated colors and broken, hectic frames
intensify the sense of rhythm and urgency. The fact that the new commercial was played on CCTV 8 is a good strategy as the
channel targets mainly female audience.
There are a few weak points that should be taken into consideration as well. Among these is the fact that the new TV
commercial is too closely related to the previous one with Boa. This is a double-edged sword – it could be a very successful
technique and leverage the already existing positive associations but it could also result in a total failure since it makes the new
TV ad completely dependent on the previous one. If the audience is not familiar with the Boa TV commercial and the original
concept, the whole endeavor could result in nothing else but utter confusion on the consumer’s side.

14. ADVERTISMENT ANALYSIS #3
Mercedes “Sounds of Summer”
Audi” Emotions”
Reading between the Lines – Mercedes “Sounds of Summer” and Audi “Emotions” TVC s
A LANDSCAPE OF SOUNDS AND THE GRAPHIC ANATOMY OF FEELINGS
I chose these two ads to comment on for one single reason - both of them embody the subtle beauty of simplicity.
There are no imposing arguments, no aggressive statements, no patronizing morals.
Just the ephemeral nature of pure emotion caught in the outlines and silhouettes, delicate yet definite, moving and changing
yet clear and precise, gentle and overwhelmingly intense at the same time. This is exactly where the power of contradictions
lies. Sophistication and clear rationale marked by vulnerability. Technology being humane - a piece of steel literally breathing
with life.
No grandeur, no specifications, no promises, no wordy explanations. Still, you can sense the power and you can feel the depth
of the emotion.
There is no image of a car present. The idea of using simple, rigidly accurate contours of an engineering blueprint and sound
wave diagrams to convey something that goes far beyond mere graphics makes it fascinating. Music notes represent practically
the same concept – they are just a draft on a piece of paper, yet they are also a draft of emotions. Music and sounds are of key
importance to both TV commercials – these are not just jingles but the essence of these ads. For a product category that is built
upon emphasizing the design and creating an emotional appeal by using social status as a primary motivator, this is an
interesting and original approach. The concept of measuring and transforming emotions into graphics is outstanding. There are
two colors – black and white, yet there is a palette that could be found in their contrast - elegance, complexity, tenderness and
conciseness.

15. FREELANCE WEBSITE COPYWRITING
HOME
Reveal the nuances of your desires and moods…
Capture the ephemeral lightness of joy…
Feel the fragile exquisiteness of beauty…
Relish the moments that are special for you…
COMPANY
The three mythical Graces are the personifications of charm, joviality and beauty. Inspired by this idea, The Graces Floral
celebrates nature’s festive spirit and the moments of life's delights. We bring finesse, luxurious elegance and pure subtle beauty
to every party and occasion in your life.
From the ambiance of vibrant, breathing colors and invigorating soft fragrances to the interplay of various textures, shapes, and
styles - the facade and interior of The Graces Floral creates a natural sense of tranquility, warmth and serenity.
Delicate. Bold. Vulnerable. Assertive. Sensual. Intense. Sincere. At The Graces Floral, we translate the physical beauty of flowers
into the intangible intricate beauty of your emotions.
Tapping into nature's creative forces and colors, we strive to capture your personality and style. Each of the gorgeous, striking
floral arrangements is tailored to evoke a long-lasting, unforgettable impression and experience. It is your definite signature.
Minimal and sleek, lavish and luscious, or simple and intimate – your choice in design will always be a strong visual statement.
The quiet stillness of flowers epitomizes vitality, energy and joy. Indulge yourself and share their beauty, brightness, and
harmony with the ones you respect and love.
HOME
 Bouquets
 Centerpieces
 Flower Boxes
 Flower Baskets
 Candelabras
 Wreaths
 Pillars and Cones
 Unconventional
 Gifts & Accessories
COMPANY PORTFOLIO PRESS NOTES CONTACT US
PRODUCTS SERVICES
 Home & Site Décor
 Weddings
 Social Occasions & Ceremonies
 Business Occasions
 Consultations on Event
Organization & Decorations
 Floral Reminder Service
 Join Our Mailing List
 Floral Care Advice
 Subscription for a Recurring
Floral Delivery Service

16. PORTFOLIO - BY PRODUCTS
Flowers come in an infinite variety of shapes and colors. At The Graces Floral, we reveal the eloquence of their nature and
accentuate their delicate character. We weave them into patterns and styles that enliven your soul and enlighten your spirit.
We offer you a wide range of options for all the whims and feelings you want to express.
Bouquets - Express your affection or gratitude Centerpieces – Set the right mood for your party
Green – Lush & Tender Flower Boxes – Pick a box of surprises and delight
Yellow & Orange – Radiant & Vivid
White – Pure & Delicate Flower Baskets – Bring the garden to your home
Purple – Graceful & Intense
Pink – Soft & Gentle Candelabras – Spill the spirit of radiance and joy
Red – Passionate & Strong
Pastels – Classic & Traditional Wreaths – Discover the versatility in disguise
Bright – Light & Vivacious
Pillars and Cones – Take the challenge
Unconventional – Redefine the limits
Gifts & Accessories – Add that perfect final touch
PORTFOLIO – BY SERVICES
Make the perfect choice for your social and business events. The Graces Floral will create for you the exquisite floral
arrangements that compliment your décor, complete the ambience, and reflect your individuality and taste. Excellence and
attention to details are of utmost importance to us. Formal and glamorous or small and intimate, your event will be a
memorable experience.
Home & Site Décor – Highlight the atmosphere and interior of your home, office, hotel, restaurant, boutique or studio. Your
choice of elegant floral arrangements will definitely be noticed and appreciated by your guests, employees, and clients.
Weddings – For one of the most important days in your life we provide expertly tailored floral compositions that inspire and
evoke your senses and emotions. Our creative approach, undivided attention to every single detail and impeccable service will
be one of the things that will make that special day perfect.
Social Occasions & Ceremonies – A private cocktail, a graduation or anniversary party, a birthday or holiday celebration, The
Graces Floral provides artistic floral designs that lend it a distinctive touch and make it uniquely you.
Business Occasions - Set up an atmosphere for your business meeting or corporate event that reflects your business aspirations,
company’s culture and work ethic. Conferences, seminars or dinner parties, our designs will contribute to the impression you
want to achieve.
PRESS & PROMOTIONS
NOTES
Subscription for a recurring floral delivery service
We are providing a subscription for a recurring floral delivery service to local businesses. You are welcome to place you weekly
flower packages order which will be delivered to you as scheduled and in accordance with all your requirements.

17. Floral Reminder Service
We offer an email reminder service for all our clients. Simply email us a list with all the important dates on your calendar and
The Graces Floral will be happy to contact you prior to any of the upcoming event that you have marked. We will create and
deliver the floral arrangement you chose once your order is confirmed.
Join Our Mailing List
Find out all about The Graces Floral events, news and interesting bits of information by joining our mailing list.
Floral Care Advice
At Graces Floral we appreciate your loyalty and trust and we cherish your love and desire to preserve our floral arrangements.
On this page you can find random bits of information that would help you make the bouquet your have purchased last longer.
Consultations on event organization and decorations
We will be happy to schedule and give advice or recommendations in regards to the interior floral decoration for any of your
special events. The consultations are complimentary. Please contact us at (email) or call (phone) to schedule your appointment
in advance.
The Graces Flower will be happy to consider your offers for participation in charity events or provide prizes (bouquets) for
some of the contests you might hold.
CONTACT US [Address, working hours, map]

18. FREELANCE PUBLIC RELATIONS
PRESS KIT
OFFICIAL PRESS RELEASE
The Graces Floral
Express Your Thoughts & Words in Blooms & Blossoms
(Shanghai, March 2008) The Graces Floral was opened in December 2007 as a stylish studio that offers a vast hand-picked
selection of beautiful floral arrangements and designs. Drawing on the idea of the three mythical Graces, it aims to bring its
customers the joy, charm and beauty of life and present all their precious moments with a touch of elegance, luxury and finesse.
Located a stone's throw away from the hustle and bustle of the Huai Hai Zhong Road, The Graces Floral is a surprising retreat of
tranquility, comfort and beauty. Luscious green foliage and explosions of vivid colors unfold the delicate nature and complex
character of emotions. Thoughts and words are interpreted in the various styles and shapes of the flower arrangements.
The Graces Floral window display changes every other week in order to engage, entice, allure. The novelty and improvisation,
however, only serve to highlight the ambience of radiance, warmth and serenity of both its façade and interior. The offered
floral arrangements are fresh, intriguing and always stunningly beautiful.
The owner XX XX has extensive experience in the creative sphere and has worked for some of the world's leading advertising
companies such as XX XX and XX XX. With The Graces Floral, she has turned her knowledge and passion for flowers and interior
design into a boutique floral studio that is nothing short of impressive. Her intuitive perception for beauty and appreciation for
aesthetic details compliments her business experience and professional ethics. The ambience as well as the range of floral
arrangements and the quality of service leave an unforgettable impression. The presence of a personal touch and genuine
commitment give the place an intimate and cozy feeling.
At The Graces Floral the personal preferences and wishes are held with the utmost care which has already gained the attention
and loyalty of some of its style-conscious clientele. On the list of services that are offered are home & site, weddings, various
business and social events floral decorations. In order to help with the often stressful task of finding and choosing the
appropriate floral designs, the consultations are complimentary and the customer's budget is always taken into consideration.
The floral arrangements cover a various range of bouquets, flower boxes and baskets, centerpieces, wreathes, candelabras –
classical but with an interesting twist as well as many other unconventional, provocative designs in Asian, American and
European styles. The Graces Floral recognizes the power and intensity of emotions and would assist you in finding the right way
to express them.
###

19. OWNER’S BIOGRAPHY
Biography
XXXX XX
Owner, The Graces Floral
(Shanghai, March 2008) The founder and owner of The Graces Floral, XX XX was born in Hong Kong and obtained her degree in
XXXXX and XXXXX, with a minor in XXXXX at the XXXXX. She lived and traveled extensively through the Americas, Asia and
Europe before returning back to China and starting to work in the creative and challenging field of advertising. She has worked
in high management positions for such companies as XX XX, XX XX, etc.
Traveling and discovering the world’s both well-trodden and hidden paths, places of interest, various cultures and scenic spots,
however, still remains one of her greatest passions. It also serves as a foundation reflected in one of her beliefs - to appreciate
the world and life through seeing and exploring it, and simply enjoying it – for its beauty, the momentum, and its numerous
facets.
The Graces Floral reflects her idea of the various ways of life’s gratifying nature, and the feeling of lightness and joy. Giving
flowers is one of the many ways to bring beauty to each other’s otherwise possibly somewhat colorless mundane. This is one of
the reasons that, The Graces Floral, is often referred to as “The Happy Project”. It brings the exciting, moving, intimate touch in
the form of a small, whimsical (or maybe not) gesture.
From the very beginning XX XX has been personally involved with the design and has overseen the overall development of the
concept for The Graces Floral – from its underlying idea to the implementation of the tiniest details: the different themes, the
slight variations in the ambience, the changes in the décor that highlight the essence. Flowers are meant to leave a meaningful
impression but in a lighthearted, playful way. Their beauty is not imposing but chic and graceful in a discreet, subtle way.
XX XX’s diverse interests in performing arts, interior design and music serve as continuous source of inspiration and ideas. Plays,
theatre stage decorations and window displays, music and dance performances, sculptures are just some of the things she finds
infatuating. Taking pride in perceptiveness for aesthetically intriguing details through The Graces Floral, she tries to bring into
focus the things that are artistically interesting, and visually and emotionally fulfilling.
###

20. That’s shanghai
Fashion Events Section
MAY ’08 /P. 136

21. time out - Shanghai
Newly Opened Section
P. 58

22. city weekend magazine- shanghai
FEATURED IN MAY ISSUE
“My Mother’s Bouquet”
(Shanghai, April) With Mother’s Day coming up, now you
can make the little ones get personally involved in the
process of designing a special bouquet for their mothers. All
you have to do is get them a BIG piece of paper and a box of
crayons, markers, pencils and let them “doodle” their time
away and give space to their imagination and creativity
while drawing the dream bouquet.
This unique “draft” would be then implemented at The
Graces Floral, with the little “designer in chief” of the “My
Mother’s Bouquet” project supervising the process, and
even adding the final touch themselves. The original draft
then might also serve as a proof for the “one-of-a-kind”
bouquet design and/or become a postcard for this special
occasion.
Developing a concept for that VERY special bouquet would
be an artistic and fun experience both for you and your kid.
Your child would not follow or imitate but create
“something personal and very self”. They will be able to
express their creativity and love, give their mother the
pleasure of receiving something very personal and at the
same time see the joy, excitement and pride in her child’s
eyes.
The Graces Floral will help your kid to express their ideas
and feelings in their unique way. Flowers are a universal
sign of love. Don’t let the Mother’s Day pass unnoticed. Get
a present that shows appreciation and turn this day into an
amusing and memorable family moment.
###

23. Creative Writing - BLOG FORMAT
#
STORY 1
Full-time Single, Part-time Occupied or Part-time Single, Full-time Occupied
FRIDAY
She called….again. Jesus. SHE. And again it all started with the sweet and lulling “I’m sorry, I really am” went to “I miss you” and
then… unleashed the usual avalanche in screeching crescendo - “you misled me, I trusted you, you used me, I despise you”,
slowly accelerated and crashed with the low-pitched, letter-for-letter-weighty-spelled “I N-E-V-E-R, NEVER want to see you
again. EVER!!” - a sort of a Big Bang that would have created another universe if it wasn’t for the present one... And...guess
what, I certainly wouldn’t be present there under any form capable of evolution. I suppose that’s the ultimate goal – to make
you feel like the lowest of the species. Welcome to the primitive protozoan kingdom.
I must confess we got to a consensus over the last “the N-E-V-E-R, NEVER, EVER!! again“ point but I decided to keep this
observation to myself and preserve the truce. Yet, I’m tired of battles and fights. I hope that she will realize all the futility herself.
In the mean time, I catch myself wondering about the source of all this hatred and spite against me. And what’s more important
what for…? I reply to her calls for one single reason: if I don’t, there will be 10 times more of these and this besiege would not
abate – personal experience. Heh…The good part is she is in Beijing. So she might be barking but she can’t bite.
Women, they...are…so….so…hysterical, overemotional and needy. If they could only cut the whole drama queen part and just
be chill….
SUNDAY AFTERNOON
I’m in a taxi heading to Tianzifang to meet some friends there. The weather has been really lousy for the past few days – gray,
cold and sticky, like a chewing gum you found on a sole of your shoe that you just can’t rid off despite all your efforts of pulling
and scratching. My mood is a perfect match for the weather – glum and sluggish. A glass or two of glow wine at (boutique/café)
would be the right thing to brighten up the forecast for the day and as long as I am there I’d kill two birds and get a present for a
friend’s birthday tonight. Nice.
It just dawned on me that he is getting married next month. He’s a freelance investment consultant and I think, they’ve been
living together for a year and a half now. Marriage…I wonder if he has considered the risk of the whole endeavor in that case.
He’s part-time occupied and about to be full-time married (the well-paid part-time occupied). Most of the guys I know are kind
of the opposite – full-time occupied, not so well-paid but comfortably part-time single.
I light up a cigarette and try to draft a list and weight the pros and cons of both. It starts raining again; I throw out the cigarette
butt, roll up the window and watch the streaks of rain running down the windowpane. The car is gliding slowly down the streets
lined by the glorified French concession phoenix trees. They seem to be as gloomy and drab as the sky hanging above them
today. Taikang Road, 10 more minutes. I go on examining the single vs. in a serious relationship status.
So what do you have in a relationship that you can’t get when you are single? Let’s take a look at it from a purely pragmatic,
unbiased, MY point of view putting the whole romantic, sigh-inflicting thing celebrated annually on February 14 and topped
with chocolates, plushies, hearts and roses aside.
As far as my status-quo allows me to say a relationship is directly related to your wallet, freedom and sanity. I’ve been on the
other side and I know what I’m talking about. No offence, but it was slightly oppressive. It still is (thanks god, SHE hasn’t called
me today…yet). Mark is a sheer testament of what I’m talking about. Just think of it. This is what happens when you limit your
options to only one – the steady girlfriend / wife choice.

24. One moment you are absolutely free to choose and chase, the next one you are on a leash, squealing and wagging your tail to
get your foot out of the door. Pathetic. Your personal space shrinks to a tiny little bit of a playground surrounded by a minefield
of her whims, hopes and expectations. Trespassers will be prosecuted…and sure they are. Pouting, huffing, frantic calls or…the
favorite cold war, iron curtain trick – you’d better be a great diplomat or have a fortune at your disposal to seek forgiveness for
whatever sins you might have committed, which by the way would never be forgotten.
In the mean time, once this lovely, gentle creature of yours has realized the power of her charms, she develops a kind of an
insatiable greed for affection and self-assertion. Various objects of undetermined nature are scattered around your apartment
and the next thing you know is that she is 24/7 next to you – you can’t snore, your razors are confiscated and there’s no trace of
your socks although you remember exactly where you left them. You start wondering if you haven’t lost your sanity when you
realize that you’ve made a whole survey and went on a city quest just to make a surprise for her.
Some of your friends might call this love but the proper term would be emotional instability.
Part- time single on the other hand simply means that you do and get what you want; you come and leave when you want and
you are in control of your personal life.
Hm. Phone. Must be the guys. Nope, it’s HER again. Let’s see what it’s all about this time.

25. Creative Writing - BLOG FORMAT #
STORY 2
“Zouhoumen”
I’m using the backdoor again. That’s the second time for today but is certainly the easier one, simply because “getting through
the backdoor” in this case is in the literal sense of the expression. No need of pulling strings or playing the occasional joker to
get the upper hand. The whole maneuver is as simple as - reach out for the door and make your way by throwing a casual smile
to whoever happens to be present at the “breaking-in” scene. No directions or advice required. There’s the sign “Staff Only” -
meaning you are at the right place.
I wish that was the case with the meeting about the renovation project I had to attend this morning. It’s been quite a while
since my domestic trifles went way beyond calling a plumber. When you become the owner of a 1000 sq. meters property that
is put on the historical buildings preservation list the very moment you have purchased it and set up an art community centre,
all of a sudden, your troubles and the budget allocated for the legal issues get reciprocal to the space occupied. A fact -hunger
and lust for power are among the main human drives – don’t forget that, Helen! It’s a common truth, fretting about it would be
silly and pointless. Another fact - put money and social prestige as a stake and you shouldn’t be surprised to find numerous
gobble-feisty mouths trying to get their share, some of these bigger and greedier than others. Appetites grow at a sky-rocketing
rate while proper manners are rarely required. And…here comes the dilemma – should you go through the nine circles of
bureaucratic hell and knock on doors till your knuckles start hurting - stock on patience and faith if that’s the way you are taking
- you’ll need these. Or…should you ….get to the above mentioned backdoor and, and as a friend of mine says, get the whole
thing done in a fast and painless way (that does not apply to your pocket but sure you’ll survive it).
Taking backdoors has become the exhausting, necessary evil for a good cause. It appears to be the only reasonable thing to do -
it’s a cost-effective and efficient way to get the things done - FAST. It helps you avoid all the headaches by miraculously
alleviating the indigestion of certain ideas on people’s mind with, let’s put it this way, certain “appropriate” means of
persuasion. Promoting artists is a business, and regardless of its altruistic nature it is not an exception to the rule - keep the
right attitude, look for the right timing and get the right results. Full stop. Someone once said that the road to hell was paved
with good intentions. I sometimes wonder where he himself ended up.
So…..here I am sneaking through the backdoor again, getting through a shabby corridor to get to the monstrously glamorous
and obscenely excessive in decoration hip night club. The occasion for the party is the re-launch of a fashion magazine. “Hot
Heat”?! What’s with the tautology thingy?! I catch myself pondering but dismiss all the possible explanations. Fashion.
I’m awfully late but still in time to get the last bits from the series of speeches that this kind of occasions requires. Smile and
clap your hands, Helen. I’m lucky enough to have skipped the mind-numbingly boring part of summarizing all the achievements
of the past and recounting all the ambitions for the future with all the etiquette-obligatory thanks in between.
Anyway…I had to be here. No fuss, no buzz. Get on with it and get done with it.
I notice some friends in the crowd and some contacts that I need to follow up with on some projects. Alex comes over, winks
and gives me one of his patented adorably sly smiles. We all know what this event is all about – another “put-on-airs” “bushy-
tail” ego parade. The evening might not be as dreadfully weariful as I’ve dreaded after all.
I’ve known him for years. London. Ages ago. Our friendship started after he dumped one of my closest friends at the time and I
made a terrible scene out of it only to find out later that she was on more than close terms with someone I was dating. I believe
that I clung on to the “Trust your enemies, never trust your friends” motto for quite some time after that.
Alex is one of my “solid-as-a-rock”, “always-there-to-be” friends. We’ve been running into each other every so often all over the
world – Hong Kong, New York, Munich, Tokyo - conferences, fairs, trips. They call it “yuanfen”, it might as well be that, except
that there’s nothing romantic about it, just genuine friendship. I’m glad to find him here tonight.

26. Glass-lifting is not on my agenda for today but I see that some of the present guests are already getting smoothly into the
heavy-weight category. Lovely. Alex and I conspire to get out of here in two hours and head for a drink to our favorite spot
(restaurant/club/café). I ask him half-jokingly where he’s staying this time. I know he likes to change and try out new places
every time he’s in town. (boutique hotel)- he replies. Nice choice. He’s always had an impeccable taste.
Alex has been having this unmistakable smirk on his face for 15 minutes now, the one that you know for sure that something
inappropriately amusing is going on but you are just too polite to turn your head and see it yourself. He gives out a laugher
exactly the moment I see a hand stretched straight into my face. I’m forced to dodge it.
“I’m Daisy!” - My ear-drums withstand the cannon fired at me.
I hesitate how to respond but good manners have never gone out of fashion, so the standard set of phrases introducing myself
should suffice.
“What do you do, Helen?” - Judging by the tone, I’m not sure anymore if this is going to be a casual chit-chat or a prelude to an
interrogation. I surely do have the light looming into my face, a pair of deep strikingly beautiful yet drunken eyes. I sense some
sort of helpless animosity. Strange. I’ve never met her before. Envy is a green-eyed monster. The green-eyed monster at hand is
an attractive young woman whose alcohol tolerance her present looks has obviously been heavily abused.
The cunning sparks and the tiny wrinkles on Alex’s face show that he finds the whole situation more than amusing.
I measure her up. She’s tastefully dressed – black, knee-length skirt, silvery top, an elegant set of accessories and a nice pair of
high-heel shoes to match the clutch. The shoes are from the latest (designer) collection – a designer I know. She has problems
keeping the balance and the shoes seem to be slightly tight as she is stepping from one foot to another. She carries the air of a
spoilt child around her and I expect her to start stamping her feet any moment now. She’s from London (that’s a nice surprise,
one of my favorite cities), a fashion journalist for the tautology magazine “Hot Heat” (well, again, paying a compliment wouldn’t
hurt). Coming out as slightly arrogant and abrasive you still can see the anxiety and insecurity that is present behind her drive
for attention and recognition. All my attempts to make her take off the edge and feel a bit more comfortable come to nothing.
She is determined to embarrass herself and I’m no more than a patronizing bitch to her. Well, everyone is welcome to their
opinion.
Alex is biting his lips trying not to laugh out loud. I throw him the “Stop it right there” looks. He puts on the mischievous guilty
expression. I leave the empty cocktail glass and the moment I turn around - she’s gone.
There’s some kind of a hassle at the far end of the hall. I seems like somebody has fainted. I ask “What’s going on?”
“Daisy from London!! is taking the backdoor” – Alex is grinning.
I give him a nudge. Stop it!
He does.
Daisy from London…..She picked up the right pair of shoes …but it will take some time for these to fit her, the same way it might
take her some time to fit the social scene here. Yet, I’m sure she will find both the shoes and the surroundings pretty
comfortable after all.
She’ll be fine.

27. PRESS RELEASE #1
FOR IMMEDIATE RELEASE
Date April 23-24, 2009
Location Shanghai, China
CUTTING EDGE STRATEGIES FOR FASHION EXPANSION AND LUXURY ROUNDTABLE
The two-day “Cutting Edge Strategies for Fashion Expansion Summit and Luxury Roundtable” was successfully held by Noppen
Co., Ltd. on April 23-24, 2009 at Kathleen’s 5, Shanghai. The event brought together more than 60 professionals and experts
from a range of international luxury and fashion apparel brands and retailers, and served as a platform for the participants to
share methods, experiences and expertise on some of the issues the fashion market in China had faced under the present
conditions of the global economic slowdown.
Topics covered during the event included: effective brand differentiation strategies in China; risk management through multi-
channel development implementation; establishment of mutually beneficial partnerships between retailers and brand owners;
enhancement of customer experience through value-added VIP services; online and mail shopping; brand loyalty enhancement
through retail; adjustment and planning in different tier markets; implementation of visual merchandising through Smart Shop
Design; ROI through wise choice of shop locations; shopping malls and department stores strategic opportunities; brand core
competitiveness through product price adjustment.
The presentations, workshops, and practical-oriented case studies put accent on the challenges and complexities of the rapidly
changing fashion market in China, and outlined some of the possible steps crucial for the company’s market competitiveness
and profitability. Key Speaker, Name, Title, said/pointed out/highlighted: [Quote].The attendees had the opportunity to discuss
their perspectives on the emerging marketing trends, the latest consumer behavior insights, innovative differentiation
strategies and solutions, and opportunities identification. Name, Title, said: [Quote]
The solid business discussions emerging out of the educational and conference sessions of this event and the consequent
valuable interactions between participants were noted and recognized as an important and advantageous networking
opportunity. Name, Title, said: [Quote]
###

28. PRESS RELEASE #2
FOR IMMEDIATE RELEASE
2009 SHANGHAI WATER AND CHINA INDUSTRIAL WASTEWATER FORUMS TO ADDRESS WATER MANAGEMENT ISSUES AND
CHALENGIES WITH A SHOWCASE OF BENCHMARK PROJECTS
OF LOCAL AND INTERNATIONAL SIGNIFICANCE
Shanghai, China, April 28, 2009 – Water resources deficiency, pollution, and growing demand for more efficient ways in water
asset management have given an impetus to a series of large-scale water treatment and recycling projects in China. Under the
strain of maintaining the tremendous economic growth and, and at the same time, overcoming pressing environmental and
water supply issues, these initiatives are set to serve as invaluable examples for the water and wastewater industry. The
enormous scale and diversity of the projects undertaken, the rigid standards and their ambitious implementation deadlines
have turned China into an incomparable source of innovative, expeditious approaches and techniques, on a local and global
level.
“The 2nd International Water Forum 2009” is comprised of two separate sessions – “2009 Shanghai Water Forum” and “China
Industrial Wastewater Forum”, which will be held on May 18-19, 2009 (Shanghai) and on June 1-2, 2009 (Shenyang),
respectively. In addition, a special tour of the Fushun Facilities will be provided on June 3, 2009. Organized by Noppen Co. Ltd.,
the event will gather more than 100 influential figures and VIP delegates from decision-making bodies of government
institutions, leading multinational enterprises, scientific research institutions and related international and domestic businesses.
“Shanghai Water Forum 2009”, hosted by the College of Environmental Science and Engineering, Tongji University, and the
National Engineering Research Center for Urban Pollution Control, the event will be held on May 18-19, 2009 at Crown Plaza
Century Park, Shanghai. Supported by the Science and Technology Commission of Shanghai Municipality, Shanghai Water
Authority, and Shanghai Environmental Protection Bureau, the forum will focus on drinking water safety, trends in urban
wastewater plant reconstruction and upgrading technologies, pipeline network construction practices, technology innovations
in urban wastewater treatment, and water environmental protection plans and regulations.
Over 20 authoritative speakers will attend the two-day event to share their expertise and industry insights, discuss the
implications that had been brought by the global economic downturn, and explore future development opportunities.
“China Industrial Wastewater Forum”, organized by Noppen Co. Ltd. with the support of the Shenyang Municipal Bureau of
Foreign Trade and Economic Cooperation, and Harbin Institute of Technology, will take place on June 1-2, 2009, at Shenyang
Kempinski Hotel, Shenyang, China.
The forum will bring together a number of top-level experts, recognized policymakers, well-respected practitioners and industry
leaders. NDRC (National Development and Reform Commission) members will attend the event to give presentations on what
are considered to be some of the most impressive and complex projects in China and the Asia Pacific Region. [List some of the
key speakers and their topics]
Other major themes will cover the industrial water conservation and emission reduction; refinery and petrochemical industry
wastewater treatment, wastewater depth treatment and recycling methods for steel and metallurgy industries; industrial
wastewater management.
This is the only event in the Asia Pacific Region convened with the single goal to showcase the industrial wastewater
technological and management achievements, and provide a sound platform for further business cooperation and feasible
solutions generation.
Fushun Tour - Scheduled for June 3, 2009, the Fushun Tour will provide the attendees with the unique opportunity to witness
the transformation of once water-scarce industrial city into a model city of sustainable water development infrastructure.
Further information on the 2nd International Water Forum 2009 can be found at [link to the website].
###

29. Thank you
If you need more information or want to get in contact with me, you can reach me at:
:
M +86 (21) 137 7429 2203 | :
E veronica.gavrilova@gmail.com
Regards,
V.