3. • Successfully deliver through the line marketing campaigns
• We recognise that each client has different needs
• Unique and effective ways of increasing brand awareness
• Cost effective monitoring and showing (ROI) return on investment
• 100% black owned and BEE Accredited
4. Our Vision
• To be the ONLY choice in finding marketing solutions
• Empowerment
5. Our Mission
• We stay relevant and innovative
• We activate your brand forever
• We create lasting memories
• We do as we say we will do
6. We are a team of fiercely dynamic females! Our diverse skill sets are an asset in
conceptualising creative concepts unique for our varied clients. We are committed to
service excellence. The combination of experience in maturity and great innovation in
youth allow us to be a force to be a truly transformational team.
Our Team
7. Who is DANDELION BREEZE?
Dandelion Breeze is committed to creating rewarding experiences and the delivery of the highest quality
client service experience. The name itself was conceptualized to encapsulate the essence of
transformation – a dandelion is continuously sowing the seed of sustenance which in turn continues to
produce. This is what we strive for. We look to sowing seeds into “good soil” which means working with
whom we find value in, and in turn they find value in what we do.
8. Managing Director
Medina Harverye
Founder of Dandelion Breeze, Medina Harverye is a
self-made businesswoman with a commitment to quality and excellence in
service delivery and the ultimate goal of client satisfaction.
Her career began in South Africa at one of the largest advertising agencies
and it was here that she gained her varied experience in client service.
With this proven track record in an incredibly demanding industry and her
ambitious spirit, it was only natural that Medina would put
her entrepreneurial skills to work. She left the world of advertising and
co-founded Dandelion Breeze, created to support Social Entrepreneurship,
a company to which Medina is incredibly devoted.
9. Our Core Competancies:
Event Execution
Strategic Marketing Concepts
Public Relations & Management
Graphics & Multi Media Design
Filming Pre & Post Production
Client Service
Logistics
11. LEGIT 2015 - 2016
DB is LEGiT’s official below the line agency
LEGiT campaigns are activated in Winter: Collaborating with local
designers (the likes of David Tlale, Gavin Rajah and others) and in
Summer: Collaborating with local personalities (the likes of Minnie
Dlamini and Sade Giliberti). We have received briefs, conceptualized
accordingly and executed the launches and road shows for client.
Creative elements have included catering, décor, the entire production
including artists, choreography, models, sound and staging that we
have co-ordinated.
15. ABB, South Africa’s new Longmeadow premises recently hosted the ABB Group’s largest customer
event for the African market, Automation and Power World Conerence. Dandelion Breeze was
appointed to manage and coordinate the two-day event that comprised of a conference and
exhibition, which was attended by more than 1300 customers, channels partners and international
delegates. The carbon- neutral event co-incided with the inauguration of the state-of-the-art green
building.
The two-day conference of more than 80 presentations, with speakers from several continents,
highlighted the exponential increased interest in both power and automation resulting from the need
to improve energy efficiency in the face of soaring energy costs.
The impressive exhibition covering an area of more than 1200 square metres was a grand showcase
of automation and power products introduced into the African market for the first time.
Automation and Power World Africa - ABB Conference – Safety Campaign –
International Journalist Africa Tour
16. CAMPAIGN: PART 1
Rationale
When people don’t follow rules at work, chances are they will die. It’s as simple as that.
The creative work will say just that. It’ll say if you speed you’ll die. If you are not careful
with power lines you’ll get electrocuted and die etc. We will show images that have to do
with the 5 main messages: Road Safety, Electrocution, Rigging, Climbing and Ageism.
With each message, images will be manipulated to say that if you don’t follow rules
you’ll loose your life. This will be done through the shape/design of a coffin. E.g. on the
road safety message we will have 3 car pedals: the clutch, break and accelerator. The
accelerator will be shaped like a coffin. The message in this will be IF YOU SPEED,
YOU’LL DIE. We will apply the same treatment to all messages.
17.
18. Ibiza, clubbing Mecca of the world, plays host to many major club tours annually. Dandelion Breeze
together with Ricoffy and YFM, made history when we co-ordinated the first tour of this nature from
South Africa.
The promotion that the radio competition started was in August and this culminated into a South
African event in November. Although largely radio based, the international Ibiza activity was closely
mirrored in the audience’s local South African environment.
The Ricoffy pay off line “Picks me up when I need it most” was a magic component of the promotion
and it was used repeatedly in elements of the campaign. Ricoffy joined forces with YFM who provided
an ideal vehicle to introduce Ibiza to the larger South African youth. The large radio element was
supported with posters, direct marketing, print media and delightful web cam use.
Ricoffy & YFM In Ibiza
19. Sisters with Blisters, 16 days of Activism against women and child abuse. The Media elements included
a comprehensive media campaign with flyers, radio adverts, live reads from radio DJ’s and celebrity
endorsements, with extensive PR and online media.
Jacaranda 94.2
20.
21. Lifestyle Campaigns
(Metro FM Awards/Metro FM Heatwave
National road show showcasing all Metro Award Nominees:
A comprehensive media campaign to communicate to target market: flyers, posters,
radio, TV adverts, PR and online media were included.
Key elements were the extensive use of Metro FM radio and hard-hitting through the-
line media.
Metro FM Lifestyle Events
National Campaigns entailed: Concept, logo development, application and going to market.
Up-market venues and clubs selected with invited guests.
A comprehensive media campaign to communicate to target market: flyers, posters, radio,
TV adverts, PR and online media were included.
24. Dandelion Breeze handled the marketing and through the line for the first ever Metro Rail
Choral Festival at the Arts cape Theatre in Cape Town. Followed by the 2nd festival held in
Port Elizabeth.
Dandelion Breeze was appointed by Metro Rail to manage the Metro Rail campaign
including all elements from conceptualization, corporate ID , application of all print
elements and going to market (implementation).
Metro Rail Choir Festival
25. Ministry of Sound represents one of the most successful international youth brands in the world. This
London-based organization include record sales, worldwide dance tours, merchandise and its own radio show.
The event represented an excellent opportunity to build equity within the huge dance movement within South
Africa, and as such, Coca-Cola’s new energy drink “Play”, purchased the rights through DB to this awesome
property.
.
PHILLIPS ASIAN TOUR + PLAY ENERGY DRINK LAUNCH CAMPAIGN
26. PHILIPS 530 PHONE-BeDJ
Philips Asia + SA saw it as an opportunity to do an Asian tour introducing
their new Be a DJ cell phone to the youth market. The deal not only included
the tour related media but a proprietary radio show on 5FM every Saturday
night.
Philips demonstrated to the youth market how one could become a DJ via a
cell phone and received huge returns
27. Fifa Fan Fest – Polokwane
One of the 9 Host cities - Limpopo treated it’s citizen’s to the largest footballing event in the
world through the Fifa Fan Festival.
The venue chosen was the 110 year old Polokwane Cricket ground just a few meters from the
newly built 45 thousand seater Peter Mokaba Stadium.
27 days of live football matches on 2 large state of the art big screens,where food drink and
live entertainment were provided.
Dandelion Breeze was tasked by Trinergy to create an entertainment concept and provide all
stage management and co-ordination of more than 1000 artists who provided live
entertainment for the duration of the Fifa 2010 World Cup.
This event being free to the public attracted attendance records featured on the scale of up to
30 000 people.
An amount of up to 500 man hours was spent on stage which included co-ordination between
all artists, sound, lighting and television production to live matches.
28.
29. Further to the launch event in November 2015, the Orange campaign extended its reach in the form
of another event. DB’s creative concept was ‘Hear no evil, see no evil, speak no evil’. The
international campaign backed by UN Women is one that actively speaks out against gender based
violence. DB put together an event that showcased the progress that the women from the shelters
have been able to make since becoming beneficiaries of the Edgars UNiTE Orange day campaign.
The ladies have been working with top SA designers as mentors (Sun Goddess, JJ Schoeman, David
Tlale and the likes). This event showcased the designs that the ladies have created from the five
participating homes.
Décor elements in the venue included the Images of their creations which were photographed and
displayed art exhibition style on canvasses. They were also displayed boutique store style and
available for purchase. All of the proceeds went to the respective homes. Champagnes on arrival
and light canapes were served. Later in the programme more hearty, warm food was served to
accommodate the chilly JHB weather. Our entertainment included former scholars from the
National School of the Arts. Local TV and print media were in attendance to help create a louder
voice against gender based violence. The initiative is supported by Edcon, Gauteng Departments of
Social Development and Community Safety as well as UN Women. A great event was had by all in
particular, our guests of honour-the women from the shelters whose stories of survival serve as
inspiration.
32. Dandelion Breeze conceptualised a women’s day experience for Brutal Fruit and their customers.
The campaign started with a pre-event activation at selected taverns across the JHB and PTA areas.
Dandelion Breeze secured competition partnerships from our client database that shares similar
target markets..the likes of clothing vouchers from LEGiT and hampers from cosmetics giant,
Garnier. Winners on the day were given LEGiT shopping vouchers. On women’s day our overall
competition winners had a Brutal Fruit VIP experience. This including shopping at a LEGiT store
with Nadia Nakai, SA rapper, serving as their personal shopper. From the store they enjoyed
massages from Jasmine Thai spa. Our makeup artist got them photo ready before they got
chauffeur driven to Taboo. The winners were seated at a VIP table and treated to Brutal Fruits…We
organised a grand prize giveaway on the night valued at R20 000.00 which included a pair of
Christian Louboutin shoes!
DB was responsible for managing artist bookings, technical(lighting), managing the winners,
organising sponsors, PR, client service, logistics
33.
34. Dandelion Breeze is the solution
to the challenges that your
brand is currently facing
