Design Thinking for Visitor Engagement: Tackling One Museum's Big Challenge through Human-Centered Design
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Slides from a paper presented by Dana Mitroff Silvers, Molly Wilson, and Maryanna Rogers at Museums and the Web 2013. Read the full paper at http://mw2013.museumsandtheweb.com/paper/design-thinking/
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Design Thinking for Visitor Engagement: Tackling One Museum's Big Challenge through Human-Centered Design
- 1. Design Thinking for Visitor Engagement Tackling One Museum’s Big Challenge through Human-centered Design Museums and the Web 2013 www.designthinkingformuseums.net Dana Mitroff Silvers, Molly Clare Wilson, Maryanna Rogers 1
- 3. Today's presentation SFMOMA's big challenge Bringing in design thinking How you can use these methods 3
- 4. SFMOMA’s big challenge Snøhetta, SFMOMA Expansion Aerial View Southeast; rendering: courtesy Snøhetta and MIR 4
- 5. Photo by anotoniufurno http://www.flickr.com/photos/antoniofurno/1031022163/ The usual approach 5
- 6. Photo by Duke Energy http://www.flickr.com/photos/dukeenergy/4755090944/ The usual approach 6
- 7. A design thinking approach Photo by the d.school http://www.flickr.com/photos/cba-dschool/7586567060/ 7
- 8. What is design thinking? 8
- 9. The Stanford d.school Photo by Instagram user Nick Law 9
- 10. 10
- 11. 11
- 12. The Bootcamp challenge How might we engage visitors – without a museum? 12
- 13. 13
- 15. Talk to real people 15
- 19. User needs statement Burned-out professionals count on SFMOMA for a break and an oasis in the middle of a busy day. 19
- 21. Generate ideas, defer judgement 21
- 22. Aim for potential, not perfection 22
- 24. 24
- 25. 25
- 26. Make something to learn from 26
- 27. 27
- 29. 29
- 30. You can do it, too 30
- 31. get out on the museum floor! Get on the museum floor 31
- 32. Define real user groups 32
- 34. INSERT IMAGES saturating space with images of users Saturate your space 34
- 35. Test with real visitors 35
- 36. Five strategies Get on the museum floor Define real user groups Be an ethnographer Saturate your space Test with real visitors 36