Mike Beverland presentation

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Professor Beverland marketing presentation for October 2010 meeting

Marketing at Bath Professor Michael Beverland 6 th October 2010 Alumni Evening London [email_address]

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Where we’ve come from, where we’re going B2B Marketing capabilities B2C

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Mike, what options are there to engage with the group?

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Mike Beverland presentation

1. Marketing at Bath Professor Michael Beverland 6 th October 2010 Alumni Evening London [email_address]

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16. Where we’ve come from, where we’re going B2B Marketing capabilities B2C

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18. Mike, what options are there to engage with the group?

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