1. THOUGHT
LEADERSHIP
IN 2014
07 February 2014
Thomas Brown
Insight and brand chap, CIM
@ThinkStuff

2. To cover in 9.8 mins…
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Introduce me, introduce Josie.
Forward view of our thought leadership agenda.
Our thinking on the key issues we’re exploring and why.
Timetables we’re working to.
Aligning ‘us’ and ‘you’ – a couple of ideas.

3. Introduce me, introduce Josie

4. Who am I?
Research and insight
Thought leadership
Business planning
PMO
Brand strategy

5. Who is Josie?

6. Forward view of our thought
leadership agenda

7. Key research projects: CY2014
SCHEDULE CONFIRMED
• Marketing Confidence Monitor – waves 6, 7, 8
6.
7.
8.
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Talent and progression
Technology
The economy
Responsible Marketing and Food Labelling
SMEs and Growth
Digital Marketing Benchmark (centrepiece of ‘Keeping Social Honest’ campaign)
Talent Roundtable/Marketing Capability Forum
SCHEDULE PENDING CONFIRMATION
• World’s Biggest Marketing Conversation in History (FY13)
• Salary and Rewards / Diversity in Marketing
• Marketing Investment Benchmark
• Trust and Responsibility Hackathon

8. Our thinking on the key issues
we’re exploring and why

9. How and
why?

10. Timetables we’re working to

11. The bottom line – key launch dates
MCM6
24 FEB
FOODLAB
17 MAR
TALENT
TBC APR
MCM7
19 MAY
DMB
02 JUN
FEB
MAR
APR
MAY
JUN
SME
26 MAY
DIGITAL SUMMIT
06 JUN
MCM8
15 SEP
JUL
AUG
SEP
GROWTH SUMMIT
16 SEP

12. Aligning ‘us’ and ‘you’
– a couple of ideas

13. Aligning ‘us’ and ‘you’ – a couple of ideas
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
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Responsible Marketing and Food Labelling.
MCM wave seven – technology.
Start small, learn, case study.
Your thoughts…?

14. Two things which might help
Top-line research
projects plan
Project briefs

15. OVER TO YOU
#thanksforlistening