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Elaine Heumann Gurian
“   We own places that are – and should be – for
everyone … Museums can benefit from emulating
PInterest - an intuitive and gratifying mode of
museum learning. … The visitor becomes the
assembler of content, for further assembly by still
further users on the Web … using a visible bulletin
board strategy. Pinterest is easy, portable, and I find
the search joyous. It feels like shopping. Free,
inquisitive and satisfying experience … A new free
choice, non-prescriptive, customer-focused
approach. The museum as a two-way street …
broadening the relationship between the object and

                                    ”
its many different spokespersons.

                    Elaine Heumann Gurian
“   We own places that are – and should be – for
everyone … Museums can benefit from emulating
PInterest - an intuitive and gratifying mode of
museum learning. … The visitor becomes the
assembler of content, for further assembly by still
further users on the Web … using a visible bulletin
board strategy. Pinterest is easy, portable, and I find
the search joyous. It feels like shopping. Free,
inquisitive and satisfying experience … A new free
choice, non-prescriptive, customer-focused
approach. The museum as a two-way street …
broadening the relationship between the object and

                                    ”
its many different spokespersons.

                    Elaine Heumann Gurian
“   We own places that are – and should be – for
everyone … Museums can benefit from emulating
PInterest - an intuitive and gratifying mode of
museum learning. … The visitor becomes the
assembler of content, for further assembly by still
further users on the Web … using a visible bulletin
board strategy. Pinterest is easy, portable, and I find
the search joyous. It feels like shopping. Free,
inquisitive and satisfying experience … A new free
choice, non-prescriptive, customer-focused
approach. The museum as a two-way street …
broadening the relationship between the object and

                                    ”
its many different spokespersons.

                    Elaine Heumann Gurian
“   We own places that are – and should be – for
everyone … Museums can benefit from emulating
PInterest - an intuitive and gratifying mode of
museum learning. … The visitor becomes the
assembler of content, for further assembly by still
further users on the Web … using a visible bulletin
board strategy. Pinterest is easy, portable, and I find
the search joyous. It feels like shopping. Free,
inquisitive and satisfying experience … A new free
choice, non-prescriptive, customer-focused
approach. The museum as a two-way street …
broadening the relationship between the object and

                                    ”
its many different spokespersons.

                    Elaine Heumann Gurian
“   We own places that are – and should be – for
everyone … Museums can benefit from emulating
PInterest - an intuitive and gratifying mode of
museum learning. … The visitor becomes the
assembler of content, for further assembly by still
further users on the Web … using a visible bulletin
board strategy. Pinterest is easy, portable, and I find
the search joyous. It feels like shopping. Free,
inquisitive and satisfying experience … A new free
choice, non-prescriptive, customer-focused
approach. The museum as a two-way street …
broadening the relationship between the object and

                                    ”
its many different spokespersons.

                    Elaine Heumann Gurian
“   We own places that are – and should be – for
everyone … Museums can benefit from emulating
PInterest - an intuitive and gratifying mode of
museum learning. … The visitor becomes the
assembler of content, for further assembly by still
further users on the Web … using a visible bulletin
board strategy. Pinterest is easy, portable, and I find
the search joyous. It feels like shopping. Free,
inquisitive and satisfying experience … A new free
choice, non-prescriptive, customer-focused
approach. The museum as a two-way street …
broadening the relationship between the object and

                                    ”
its many different spokespersons.

                    Elaine Heumann Gurian
“   We own places that are – and should be – for
everyone … Museums can benefit from emulating
PInterest - an intuitive and gratifying mode of
museum learning. … The visitor becomes the
assembler of content, for further assembly by still
further users on the Web … using a visible bulletin
board strategy. Pinterest is easy, portable, and I find
the search joyous. It feels like shopping. Free,
inquisitive and satisfying experience … A new free
choice, non-prescriptive, customer-focused
approach. The museum as a two-way street …
broadening the relationship between the object and

                                    ”
its many different spokespersons.

                    Elaine Heumann Gurian
Andrew Payne
“  Archives make you stop
 and put to one side
 everything you think you
 thought about the past.

 And yet the way in which we
 present ourselves to our
 audiences is as a boring
 organisation – boring to the
 power of thirteen … And
 does a million views on Flickr


                              ”
 really make you ‘essential’?

Andrew Payne
“  Archives make you stop
 and put to one side
 everything you think you
 thought about the past.

 And yet the way in which we
 present ourselves to our
 audiences is as a boring
 organisation – boring to the
 power of thirteen … And
 does a million views on Flickr


                              ”
 really make you ‘essential’?

Andrew Payne
“  Archives make you stop
 and put to one side
 everything you think you
 thought about the past.

 And yet the way in which we
 present ourselves to our
 audiences is as a boring
 organisation – boring to the
 power of thirteen … And
 does a million views on Flickr


                              ”
 really make you ‘essential’?

Andrew Payne
“   Turn the paradigm on its head … rather than put
 the stuff up there … we had to reach out to them
 rather than expect them to come to us … We
 handed over control and asked ‘There you go, we
 will facilitate, but we will not dictate how to do it.

 We were hoping that people would give us
 responses so that we could capture them … but
 actually this feels like a much more authentic way to
 work with a collection …. To respond to a collection
 in the way that the community want to respond.


                                                  ”
 Our role is now as a provider and a facilitator.

Andrew Payne
“   Turn the paradigm on its head … rather than put
 the stuff up there … we had to reach out to them
 rather than expect them to come to us … We
 handed over control and asked ‘There you go, we
 will facilitate, but we will not dictate how to do it.

 We were hoping that people would give us
 responses so that we could capture them … but
 actually this feels like a much more authentic way to
 work with a collection …. To respond to a collection
 in the way that the community want to respond.


                                                  ”
 Our role is now as a provider and a facilitator.

Andrew Payne
“   Turn the paradigm on its head … rather than put
 the stuff up there … we had to reach out to them
 rather than expect them to come to us … We
 handed over control and asked ‘There you go, we
 will facilitate, but we will not dictate how to do it.

 We were hoping that people would give us
 responses so that we could capture them … but
 actually this feels like a much more authentic way to
 work with a collection …. To respond to a collection
 in the way that the community want to respond.


                                                  ”
 Our role is now as a provider and a facilitator.

Andrew Payne
Nick Winterbotham
Nick Winterbotham
“  I would like to talk about how
we, the border guards of
learning, can take away the
entanglements.

One key to educational success
lies in social behaviour … there is
a capacity for pursuit … Be clear
about the distinction between:
‘cognitive gains’ – what you
know; and ‘effective gains’ –


              ”
how you feel afterwards.

Nick Winterbotham
“  I would like to talk about how
we, the border guards of
learning, can take away the
entanglements.

One key to educational success
lies in social behaviour … there is
a capacity for pursuit … Be clear
about the distinction between:
‘cognitive gains’ – what you
know; and ‘effective gains’ –


              ”
how you feel afterwards.

Nick Winterbotham
“  I would like to talk about how
we, the border guards of
learning, can take away the
entanglements.

One key to educational success
lies in social behaviour … there is
a capacity for pursuit … Be clear
about the distinction between:
‘cognitive gains’ – what you
know; and ‘effective gains’ –


              ”
how you feel afterwards.

Nick Winterbotham
“   The GEM ‘manifesto’:

- Our heritage is not about things it is about people
- Everyone has a right to know about and be at east
with heritage
- The multiple narratives of heritage deserve respect


                                                   ”
- Heritage learning is an entitlement for everyone




Nick Winterbotham
“   The GEM ‘manifesto’:

- Our heritage is not about things it is about people
- Everyone has a right to know about and be at east
with heritage
- The multiple narratives of heritage deserve respect


                                                   ”
- Heritage learning is an entitlement for everyone




Nick Winterbotham
“   The GEM ‘manifesto’:

- Our heritage is not about things it is about people
- Everyone has a right to know about and be at east
with heritage
- The multiple narratives of heritage deserve respect


                                                   ”
- Heritage learning is an entitlement for everyone




Nick Winterbotham
“  ‘None of us is as smart
as all of us’

When you co-curate, sometimes
it pulls you up short.

Does it use all our senses: visual;
auditory; kinesthetic; olfactory;
gustatory?



                  ”
Fun is the oxygen of learning

Nick Winterbotham
“  ‘None of us is as smart
as all of us’

When you co-curate, sometimes
it pulls you up short.

Does it use all our senses: visual;
auditory; kinesthetic; olfactory;
gustatory?



                  ”
Fun is the oxygen of learning

Nick Winterbotham
“  ‘None of us is as smart
as all of us’

When you co-curate, sometimes
it pulls you up short.

Does it use all our senses: visual;
auditory; kinesthetic; olfactory;
gustatory?



                  ”
Fun is the oxygen of learning

Nick Winterbotham
“  ‘None of us is as smart
as all of us’

When you co-curate, sometimes
it pulls you up short.

Does it use all our senses: visual;
auditory; kinesthetic; olfactory;
gustatory?



                  ”
Fun is the oxygen of learning

Nick Winterbotham
“  ‘None of us is as smart
as all of us’

When you co-curate, sometimes
it pulls you up short.

Does it use all our senses: visual;
auditory; kinesthetic; olfactory;
gustatory?



                  ”
Fun is the oxygen of learning

Nick Winterbotham
Ken Arnold
“  Reinventing our institutions in a
way that puts control into the
hands of users.

Another venerable aspect of
museums needs to flourish: one in
which the visitor is not the prime
assembler of content, but rather an
old-fashioned recipient of pre-
curated content. A ‘Gurian-esque’


                              ”
approach to our public offer.

                                       Ken Arnold
“  Reinventing our institutions in a
way that puts control into the
hands of users.

Another venerable aspect of
museums needs to flourish: one in
which the visitor is not the prime
assembler of content, but rather an
old-fashioned recipient of pre-
curated content. A ‘Gurian-esque’


                              ”
approach to our public offer.

                                       Ken Arnold
“  Reinventing our institutions in a
way that puts control into the
hands of users.

Another venerable aspect of
museums needs to flourish: one in
which the visitor is not the prime
assembler of content, but rather an
old-fashioned recipient of pre-
curated content. A ‘Gurian-esque’


                              ”
approach to our public offer.

                                       Ken Arnold
“    Three durations of visitor experience - the
‘tyranny of 90’: 90 minutes for live events;
temporary exhibitions 90 days; permanent gallery
at least for 90 months.

The new ‘Reading Room’: Gallery – Library – Event
Space. Never happened together before. A space
where people might spend 90% of their time
sitting down.

Our role, less a ‘provider’ more an ‘enabler’. An
institution prepared to use its public platform to
try out ideas – to think out loud
                                  ” Ken Arnold
“    Three durations of visitor experience - the
‘tyranny of 90’: 90 minutes for live events;
temporary exhibitions 90 days; permanent gallery
at least for 90 months.

The new ‘Reading Room’: Gallery – Library – Event
Space. Never happened together before. A space
where people might spend 90% of their time
sitting down.

Our role, less a ‘provider’ more an ‘enabler’. An
institution prepared to use its public platform to
try out ideas – to think out loud
                                  ” Ken Arnold
“    Three durations of visitor experience - the
‘tyranny of 90’: 90 minutes for live events;
temporary exhibitions 90 days; permanent gallery
at least for 90 months.

The new ‘Reading Room’: Gallery – Library – Event
Space. Never happened together before. A space
where people might spend 90% of their time
sitting down.

Our role, less a ‘provider’ more an ‘enabler’. An
institution prepared to use its public platform to
try out ideas – to think out loud
                                  ” Ken Arnold
“    Three durations of visitor experience - the
‘tyranny of 90’: 90 minutes for live events;
temporary exhibitions 90 days; permanent gallery
at least for 90 months.

The new ‘Reading Room’: Gallery – Library – Event
Space. Never happened together before. A space
where people might spend 90% of their time
sitting down.

Our role, less a ‘provider’ more an ‘enabler’. An
institution prepared to use its public platform to
try out ideas – to think out loud
                                  ” Ken Arnold
Follow our users
(where they are, what they use,
what they want to do)

Assume museum borders are porous
(physical, organisational,
intellectual)

Treat the museum as an adaptive medium
Follow our users
(where they are, what they use,
what they want to do)

Assume museum borders are porous
(physical, organisational,
intellectual)

Treat the museum as an adaptive medium
Follow our users
(where they are, what they use,
what they want to do)

Assume museum borders are porous
(physical, organisational,
intellectual)

Treat the museum as an adaptive medium
Follow our users
(where they are, what they use,
what they want to do)

Assume museum borders are porous
(physical, organisational,
intellectual)

Treat the museum as an adaptive medium
Ross Parry
Ross Parry
Ross Parry
Ross Parry

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Ross Parry

  • 1.
  • 2.
  • 3.
  • 4.
  • 6. We own places that are – and should be – for everyone … Museums can benefit from emulating PInterest - an intuitive and gratifying mode of museum learning. … The visitor becomes the assembler of content, for further assembly by still further users on the Web … using a visible bulletin board strategy. Pinterest is easy, portable, and I find the search joyous. It feels like shopping. Free, inquisitive and satisfying experience … A new free choice, non-prescriptive, customer-focused approach. The museum as a two-way street … broadening the relationship between the object and ” its many different spokespersons. Elaine Heumann Gurian
  • 7. We own places that are – and should be – for everyone … Museums can benefit from emulating PInterest - an intuitive and gratifying mode of museum learning. … The visitor becomes the assembler of content, for further assembly by still further users on the Web … using a visible bulletin board strategy. Pinterest is easy, portable, and I find the search joyous. It feels like shopping. Free, inquisitive and satisfying experience … A new free choice, non-prescriptive, customer-focused approach. The museum as a two-way street … broadening the relationship between the object and ” its many different spokespersons. Elaine Heumann Gurian
  • 8. We own places that are – and should be – for everyone … Museums can benefit from emulating PInterest - an intuitive and gratifying mode of museum learning. … The visitor becomes the assembler of content, for further assembly by still further users on the Web … using a visible bulletin board strategy. Pinterest is easy, portable, and I find the search joyous. It feels like shopping. Free, inquisitive and satisfying experience … A new free choice, non-prescriptive, customer-focused approach. The museum as a two-way street … broadening the relationship between the object and ” its many different spokespersons. Elaine Heumann Gurian
  • 9. We own places that are – and should be – for everyone … Museums can benefit from emulating PInterest - an intuitive and gratifying mode of museum learning. … The visitor becomes the assembler of content, for further assembly by still further users on the Web … using a visible bulletin board strategy. Pinterest is easy, portable, and I find the search joyous. It feels like shopping. Free, inquisitive and satisfying experience … A new free choice, non-prescriptive, customer-focused approach. The museum as a two-way street … broadening the relationship between the object and ” its many different spokespersons. Elaine Heumann Gurian
  • 10. We own places that are – and should be – for everyone … Museums can benefit from emulating PInterest - an intuitive and gratifying mode of museum learning. … The visitor becomes the assembler of content, for further assembly by still further users on the Web … using a visible bulletin board strategy. Pinterest is easy, portable, and I find the search joyous. It feels like shopping. Free, inquisitive and satisfying experience … A new free choice, non-prescriptive, customer-focused approach. The museum as a two-way street … broadening the relationship between the object and ” its many different spokespersons. Elaine Heumann Gurian
  • 11. We own places that are – and should be – for everyone … Museums can benefit from emulating PInterest - an intuitive and gratifying mode of museum learning. … The visitor becomes the assembler of content, for further assembly by still further users on the Web … using a visible bulletin board strategy. Pinterest is easy, portable, and I find the search joyous. It feels like shopping. Free, inquisitive and satisfying experience … A new free choice, non-prescriptive, customer-focused approach. The museum as a two-way street … broadening the relationship between the object and ” its many different spokespersons. Elaine Heumann Gurian
  • 12. We own places that are – and should be – for everyone … Museums can benefit from emulating PInterest - an intuitive and gratifying mode of museum learning. … The visitor becomes the assembler of content, for further assembly by still further users on the Web … using a visible bulletin board strategy. Pinterest is easy, portable, and I find the search joyous. It feels like shopping. Free, inquisitive and satisfying experience … A new free choice, non-prescriptive, customer-focused approach. The museum as a two-way street … broadening the relationship between the object and ” its many different spokespersons. Elaine Heumann Gurian
  • 13.
  • 15. “ Archives make you stop and put to one side everything you think you thought about the past. And yet the way in which we present ourselves to our audiences is as a boring organisation – boring to the power of thirteen … And does a million views on Flickr ” really make you ‘essential’? Andrew Payne
  • 16. “ Archives make you stop and put to one side everything you think you thought about the past. And yet the way in which we present ourselves to our audiences is as a boring organisation – boring to the power of thirteen … And does a million views on Flickr ” really make you ‘essential’? Andrew Payne
  • 17. “ Archives make you stop and put to one side everything you think you thought about the past. And yet the way in which we present ourselves to our audiences is as a boring organisation – boring to the power of thirteen … And does a million views on Flickr ” really make you ‘essential’? Andrew Payne
  • 18. Turn the paradigm on its head … rather than put the stuff up there … we had to reach out to them rather than expect them to come to us … We handed over control and asked ‘There you go, we will facilitate, but we will not dictate how to do it. We were hoping that people would give us responses so that we could capture them … but actually this feels like a much more authentic way to work with a collection …. To respond to a collection in the way that the community want to respond. ” Our role is now as a provider and a facilitator. Andrew Payne
  • 19. Turn the paradigm on its head … rather than put the stuff up there … we had to reach out to them rather than expect them to come to us … We handed over control and asked ‘There you go, we will facilitate, but we will not dictate how to do it. We were hoping that people would give us responses so that we could capture them … but actually this feels like a much more authentic way to work with a collection …. To respond to a collection in the way that the community want to respond. ” Our role is now as a provider and a facilitator. Andrew Payne
  • 20. Turn the paradigm on its head … rather than put the stuff up there … we had to reach out to them rather than expect them to come to us … We handed over control and asked ‘There you go, we will facilitate, but we will not dictate how to do it. We were hoping that people would give us responses so that we could capture them … but actually this feels like a much more authentic way to work with a collection …. To respond to a collection in the way that the community want to respond. ” Our role is now as a provider and a facilitator. Andrew Payne
  • 23. “ I would like to talk about how we, the border guards of learning, can take away the entanglements. One key to educational success lies in social behaviour … there is a capacity for pursuit … Be clear about the distinction between: ‘cognitive gains’ – what you know; and ‘effective gains’ – ” how you feel afterwards. Nick Winterbotham
  • 24. “ I would like to talk about how we, the border guards of learning, can take away the entanglements. One key to educational success lies in social behaviour … there is a capacity for pursuit … Be clear about the distinction between: ‘cognitive gains’ – what you know; and ‘effective gains’ – ” how you feel afterwards. Nick Winterbotham
  • 25. “ I would like to talk about how we, the border guards of learning, can take away the entanglements. One key to educational success lies in social behaviour … there is a capacity for pursuit … Be clear about the distinction between: ‘cognitive gains’ – what you know; and ‘effective gains’ – ” how you feel afterwards. Nick Winterbotham
  • 26. The GEM ‘manifesto’: - Our heritage is not about things it is about people - Everyone has a right to know about and be at east with heritage - The multiple narratives of heritage deserve respect ” - Heritage learning is an entitlement for everyone Nick Winterbotham
  • 27. The GEM ‘manifesto’: - Our heritage is not about things it is about people - Everyone has a right to know about and be at east with heritage - The multiple narratives of heritage deserve respect ” - Heritage learning is an entitlement for everyone Nick Winterbotham
  • 28. The GEM ‘manifesto’: - Our heritage is not about things it is about people - Everyone has a right to know about and be at east with heritage - The multiple narratives of heritage deserve respect ” - Heritage learning is an entitlement for everyone Nick Winterbotham
  • 29. “ ‘None of us is as smart as all of us’ When you co-curate, sometimes it pulls you up short. Does it use all our senses: visual; auditory; kinesthetic; olfactory; gustatory? ” Fun is the oxygen of learning Nick Winterbotham
  • 30. “ ‘None of us is as smart as all of us’ When you co-curate, sometimes it pulls you up short. Does it use all our senses: visual; auditory; kinesthetic; olfactory; gustatory? ” Fun is the oxygen of learning Nick Winterbotham
  • 31. “ ‘None of us is as smart as all of us’ When you co-curate, sometimes it pulls you up short. Does it use all our senses: visual; auditory; kinesthetic; olfactory; gustatory? ” Fun is the oxygen of learning Nick Winterbotham
  • 32. “ ‘None of us is as smart as all of us’ When you co-curate, sometimes it pulls you up short. Does it use all our senses: visual; auditory; kinesthetic; olfactory; gustatory? ” Fun is the oxygen of learning Nick Winterbotham
  • 33. “ ‘None of us is as smart as all of us’ When you co-curate, sometimes it pulls you up short. Does it use all our senses: visual; auditory; kinesthetic; olfactory; gustatory? ” Fun is the oxygen of learning Nick Winterbotham
  • 35. “ Reinventing our institutions in a way that puts control into the hands of users. Another venerable aspect of museums needs to flourish: one in which the visitor is not the prime assembler of content, but rather an old-fashioned recipient of pre- curated content. A ‘Gurian-esque’ ” approach to our public offer. Ken Arnold
  • 36. “ Reinventing our institutions in a way that puts control into the hands of users. Another venerable aspect of museums needs to flourish: one in which the visitor is not the prime assembler of content, but rather an old-fashioned recipient of pre- curated content. A ‘Gurian-esque’ ” approach to our public offer. Ken Arnold
  • 37. “ Reinventing our institutions in a way that puts control into the hands of users. Another venerable aspect of museums needs to flourish: one in which the visitor is not the prime assembler of content, but rather an old-fashioned recipient of pre- curated content. A ‘Gurian-esque’ ” approach to our public offer. Ken Arnold
  • 38. Three durations of visitor experience - the ‘tyranny of 90’: 90 minutes for live events; temporary exhibitions 90 days; permanent gallery at least for 90 months. The new ‘Reading Room’: Gallery – Library – Event Space. Never happened together before. A space where people might spend 90% of their time sitting down. Our role, less a ‘provider’ more an ‘enabler’. An institution prepared to use its public platform to try out ideas – to think out loud ” Ken Arnold
  • 39. Three durations of visitor experience - the ‘tyranny of 90’: 90 minutes for live events; temporary exhibitions 90 days; permanent gallery at least for 90 months. The new ‘Reading Room’: Gallery – Library – Event Space. Never happened together before. A space where people might spend 90% of their time sitting down. Our role, less a ‘provider’ more an ‘enabler’. An institution prepared to use its public platform to try out ideas – to think out loud ” Ken Arnold
  • 40. Three durations of visitor experience - the ‘tyranny of 90’: 90 minutes for live events; temporary exhibitions 90 days; permanent gallery at least for 90 months. The new ‘Reading Room’: Gallery – Library – Event Space. Never happened together before. A space where people might spend 90% of their time sitting down. Our role, less a ‘provider’ more an ‘enabler’. An institution prepared to use its public platform to try out ideas – to think out loud ” Ken Arnold
  • 41. Three durations of visitor experience - the ‘tyranny of 90’: 90 minutes for live events; temporary exhibitions 90 days; permanent gallery at least for 90 months. The new ‘Reading Room’: Gallery – Library – Event Space. Never happened together before. A space where people might spend 90% of their time sitting down. Our role, less a ‘provider’ more an ‘enabler’. An institution prepared to use its public platform to try out ideas – to think out loud ” Ken Arnold
  • 42. Follow our users (where they are, what they use, what they want to do) Assume museum borders are porous (physical, organisational, intellectual) Treat the museum as an adaptive medium
  • 43. Follow our users (where they are, what they use, what they want to do) Assume museum borders are porous (physical, organisational, intellectual) Treat the museum as an adaptive medium
  • 44. Follow our users (where they are, what they use, what they want to do) Assume museum borders are porous (physical, organisational, intellectual) Treat the museum as an adaptive medium
  • 45. Follow our users (where they are, what they use, what they want to do) Assume museum borders are porous (physical, organisational, intellectual) Treat the museum as an adaptive medium