2. A global ESL solution which
will enable non English
speakers develop the skills
and confidence to
communicate with the world.
We make learning English fun
and affordable by leveraging
the technologies of the Web,
mobile, cloud and big data.
3. Founded and operated by:
Rosally Daniel is a Business Administrator
with a degree in Psychology & Economics, and
has over 15 years of management experience.
Andre Bodowski is a Marketing Director with
over 10 years of international experience,
bringing new services and products to
emerging markets.
Nakia Jawara is a Anaylst with a degree in
communication and culture, and over 18 years
of experience in all areas of office procedures.
4. English is the official
language of business and the
Internet, and globalization
created a worldwide
necessity for non English
speakers to know how to
communicate in English.
There are not enough native-
speaking English teachers
who are qualified to provide
adequate teaching.
Schools can be
expensive, and affordable
schools often offer subpar
5. The best English teachers in the
world are here in America.
Using the latest online education
technologies, EnglishLive created
an online platform that brings
demand and supply closer
together
We created virtual classrooms
with interactive tools that
enables students to learn English
anywhere, and teachers to teach
English to foreign students in the
most efficient and effective way.
6. According to the 2011 Ambient Insight Study, the potential
for Digital English learning products and services will reach
$2.58B by 2016, with over 100 million potential students.
Even a tiny fraction of market share is enough to make our
school successful.
7. EnglishLive Competitors
(traditional schools, other online EFL
schools)
Offers localization Offline schools do. Online
(classes tailored to micro-regions) schools don’t.
100% of teachers are native Local traditional schools located
speakers in foreign countries , and most
online schools do not offer such
guarantee because they are not
located in the U.S. like we are.
8. All of our classes are conducted online. We provide a solution
that combines the convenience of online classes, with the
power of one-to-one learning experience.
The platform is online: all stakeholders (students, instructors,
administrators) interact via the LMS platform: no physical
classes, no overheads related to facilities maintenance. All
teachers are independent contractors will be working from
home
9. Basic Assumptions FY1
Teacher
Class duration/hours 2 compensation/hour $40.00
Student tuition per
Classes per month 8 hour $12.00
Payment processing
Number of Classrooms 20 fee% 3%
Students per classroom 8 Effective tax rate 15%
TOTAL STUDENTS 160
10. Total Gross Revenue (Sales) $ 437,760
Cost of Sales
Hourly Payroll Teachers $ 128,000
Hourly Programmers $ 3,000
Hourly quality controllers / Facilitators $ 25,600
Hourly School secretary $ 8,000
IT Support $ 12,800
Moodle costs $ 9,600
CMS Solution $ 10,800
Web/DB Hosting $ 12,000
Payment processing $ 9,216
Total Cost of Sales $ 231,016
Gross Profit $ 203,672
Advertising $ 15,530
Accounting and legal $ 3,000
Taxes (real estate, etc.) $ 48,384
Total Expenses $ 61,149
Net Profit $ 142,523
11. This is not a capital intensive enterprise.
No systems are going to be developed. Solutions such as Moodle used
worldwide by several thousand online schools, will be incorporated.
Only basic set up costs and marketing costs are required. Initial
investments:
US$ 10,000 for advertising at a cost per acquisition of US$ 62.50.
Founders are responsible for most programming and setup. IT costs
are limited to SaaS services and hosting: US$ 2,000
Total investment needed: US$ 12,000
Payback: 8 months.
