Persuasive Techniques in Funeral Speeches from Julius Caesar

Persuasive Techniques
Kin Hubbard once said, "We'd all like to vote for the best man, but he's never a candidate".
Political parties consistently use deceit and manipulation as a way to sway voters away from their
opponents and towards themselves. Our current Presidential Candidates are Hillary Clinton and
Donald Trump. Some may say we have to choose between the lesser of two evils. It makes one
wonder how these evils came so far in the running. The answer is simply they have excellent
campaign Ads in addition to a really great poker face. Granted, not everyone is enticed by these
"promising" campaign ads, but most people buy into them.
Hillary Clintons campaign team constructed an ad titled "Role Models". Throughout this one minute
video, there are clips of children watching her opponent Donald Trump mock a disabled man and
speak about deporting Mexicans. The children look unamused and upset but they continue to intently
watch his speeches. At the end of the...show more content...
During this thirty second video, Rubio is speaking directly to an audience of voting adults. He
wants to instill fear in people by saying that Islamic Terrorist attacks that occurred overseas could
easily occur here. He claims that the Radical Islamic Terrorists want to kill us because "we let
women drive, because we let girls go to school". By singling women out in this instance, Rubio is
insinuating that the women of the United States are lucky that men allowed them to have the
opportunity to drive or to educate themselves. Rubio then states that there is no negotiating with
terrorists and "either they win or we do". By saying this, Rubio is hinting that we need to take
down Islamic Terrorists and that if you vote for him, he will be the one to do so. Rubio does not
address other opponents or even clarify what it is exactly that he will do if he is elected, he is simply
just saying America is being victimized by
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Persuasion Techniques Essay
LGBT Rights Group Presentation: Applying Persuasion Techniques The theme assigned to our
group was LGBT rights and we were asked to create a persuasive presentation that would make
people aware of the issue and make them understand the importance of taking immediate action.
Therefore, we thought that it would not only be important to address the issue and assume that
LGBT rights were unfortunately dismissed, but also to be so impactful as to have people perceive,
after hearing our presentation, that the problem was tangible and that they could do something in
the immediate present to help solve it. For this reason, we structured our presentation to have an
equally emotionally appealing beginning and end, which included a specific and easy call to
action: to come visit JCU's Queer Alliance club. Even if we were the smallest group in class, only
comprehending four people, the cozy and friendly atmosphere that came from being just a handful
allowed all of us to...show more content...
We understood persuasion as a process by which a message changes someone's attitude, beliefs or
behavior toward something; in this case, the people that we wanted to persuade were our fellow
classmates, the message was our presentation, and the means were the central and peripheral routes
to persuasion. The peripheral route refers to when people are influenced by accidental cues
(attractiveness, emotional appeal...) that trigger automatic acceptance and lead to a more superficial
and temporary persuasion. The central route, on the other hand, is followed when interested people
focus on the argument proposed and respond with favorable thoughts, leading to a longer lasting and
deeper

How Persuasive Techniques Can Be Important
Semester A Unit 5 Lesson 4
Introduction and Objective
A text can inform, entertain, express, or persuade, and also have different points of view. Each uses
different techniques. The best way to understand how persuasive techniques can be used to convey
a point of view is by reading examples of persuasive writing. The newspaper, particularly in the
editorials and opinion pages, is full of examples. This will not only help you keep up with current
events, it will also help you develop the language skills necessary to do persuasive writing yourself.
Today 's lesson objective is: students will be able to determine an author 's point of view or purpose
within a text, providing examples from the text.
Take a moment to think about this...show more content...
With a persuasive text the purpose is mainly to persuade, but the author can also entertain, inform or
express something in addition to persuading. The addition of content to inform, entertain, or express
usually connects with the agenda of persuading, it adds to the persuasive strategies portion of the text.
Why does an author 's purpose matter anyway? Basically, understanding the reason behind the
writing will help the reader with the understanding the information. It gets the reader's mind
focused on what he or she will be reading. For example, if you are reading a persuasive text, you will
want to read carefully and look for the facts and the opinions and decide if you agree or not agree
with the author.
If a piece of writing was written to persuade, then the author is going to use words that will
convince you to do something or change your mind. Remember, writers can use a fact, a statistic,
and logical or emotional reasoning. You may read words such as did you know that..., 9 out of 10
employees stated..., some reasons why ..., I believe that..., and many others. These words help you
to center in on what the author is trying to convince you to do or believe.
Let's look at a few examples with the key words indicating persuasion underlined:
Did you know that the Thin–O–Matic will help you lose pounds and inches from your body in one
short month? This remarkable machine helps you to exercise properly. If you buy now, you will also

Persuasive Techniques In Grant Writing
Grant Writing requires attention to detail, a creative flare, and relationship building. So many
proposals read like a television manual. After the first couple of sentences the reader wants to
groan and set it aside. Foundations want to feel inspired by your program. But don't over do it.
Grantors roll their eyes when you over hype a project or claim your organization is 'for the cost of
mere pennies, changing the world'. Be honest. Get to the point; tell the foundation the problem you
are going to address and back up your statements with meaningful statistics. Use creativity to
motivate not exaggerate.
Know your audience, all good writing requires identifying your audience. Contact foundation
employees; ask questions, learn what matters

Persuasive Techniques Essay
The Effectiveness of Persuasive Techniques No advertisement is the same, especially since there is
so much competition between companies to sell their products. Many advertisements may seem
simple at first glance, but most of them contain complex persuasion techniques. Some of these
techniques include pathos, ethos, and logos, and they are included in almost every advertisement.
Just using one of these techniques might not always be effective, so it's important to try to include
all three. A great example of this is the snickers advertisement including Mr. T. At first glance of the
ad, the celebrity, Mr. T, telling you to "get some nuts", which is ethos, but that isn't the only
persuasive device included in this ad. The use of ethos in an advertisement really catches the
reader's attention, it also makes the reader feel like if they used that product they would get the
approval from that celebrity. That is exactly...show more content...
Snickers uses pathos by making the reader feel scared and intimidated by Mr. T if they do not
purchase a snickers. They achieve this by putting a scary figure as the center of attention on the
ad, they also have him point at the reader and make an angry face making them feel afraid if they
don't buy a Snickers. This combination of ethos and pathos is very effective in persuading the
readers of this advertisement to buy the product this company is selling. The only other
persuasive device in this advertisement is logos. Logos is used by making the reader feel like it
is only logical to eat a snickers because Mr. T is eating one. Also in the advertisement Mr. T has a
necklace that says "get some nuts", and if he got a necklace saying to get some Snickers, then they
must be good. Without the use of this device, the reader would know that Mr. T endorses this
product, but they wouldn't know if he actually liked the product or

Julius Caesar Persuasive Techniques Essay
Persuasive Techniques Used in Funeral Speeches from Julius Caesar
Imagine receiving the news that your dear friend, a revolutionary hero, had been eliminated for
nothing but political gain. This friend was a companion was fit to be king, and he nearly achieved
this status before being brutally murdered. Mark Antony and Marcus Junius Brutus both experienced
this situation with their friend Julius Caesar. Caesar, a war legend, was hated by many but loved by
even more. This jealous hatred led to one of the most memorable deaths in history. In the play Julius
Caesar, written by William Shakespeare, Brutus and Antony both made provocative speeches at
Caesar's funeral. Brutus supported his friend's assassination, while Antony was against it. They
...show more content...
On the other hand, Brutus spent most of his speech speaking of himself, despite his identical main
focus. Brutus said, "Believe me for mine honour, and have respect for mine honour, that you may
believe," during his speech at Caesar's funeral. He then went on to speak of how Caesar was
ambitious and that it was essential that he be killed for the good of Rome. Antony fired back during
his time to address the public at this statement with, "When the poor cried, Caesar hath wept:
Ambition should be made of sterner stuff: Yet Brutus says he was ambitious; And Brutus is an
honorable man." Antony's argument against Brutus' claim contradicted his so–called honor. His
reasoning was that although Brutus had called Caesar ambitious, the latter had done many
benevolent things for society. Therefore, despite being "honorable," Brutus was wrong about
Caesar's motives. This phrase took a blow at Brutus' integrity while synchronously promoting
Antony's claim. Antony mentions Brutus' honor a number of other times in his address. He
disproved any and every connection between honor and Caesar's death invented by Brutus.
Meanwhile, Brutus spoke constantly of how his actions were by his honor and should not be held
against him. Antony rebelled against these demands and furthered his own cause by doing

Persuasive techniques in advertisements From ancient time, advertising is using for companies to
publicize, it is a remarkable market communication form used to persuade people and take or
continue some actions. No matter which markets you focus on and whose are your target people,
you do need advertising. Advertisement are often sought to generate increased consumption of their
products. In order to increasing consumption by selling their products, companies pay a bunches of
works on creating a successful advertisement, they use ethos, which is an appeal to credibility, logos,
which is using logical reasons, pathos, which is an appeal to emotions, these three strategies called
persuasive techniques. Companies use these three...show more content...
This following example is from study aboard France, it tells people they are one of the strongest
study aboard in the world, and they are No.4 study aboard in study aboard ranking chart. In this
advertisement, this company smartly use "4" this data to catch people's eyes for leading them
believe in this company and choose this study aboard. This data is a powerful logical reason to
persuade people. Furthermore, in Colgate toothpaste commercial, it gives the reason why only
Colgate's toothpaste can solve sensitivity, which is blocking open channels which cause sensitivity.
Colgate uses this logical reason to make their product unique and outstanding, to make their product
different from other toothpaste, this commercial directly lead people to buy this toothpaste. These
two commercials represent how companies use logos in their advertisements, a logical reason appeal
using straight facts to persuade

Persuade Persuasive Techniques Essay
There are many ways to persuade an individual to buy something or get them to choose a side.
One of the best ways to send a persuasive message is through the television and radio. People are
always watching television so the best way to persuade them is to use commercials. The
commercials can be base on a product, food, or morals. For example you can show off the newest
tech product a tasty burger from McDonalds, or Donald Trump sending a hate message. The three
best techniques for commercials are name calling, testimonial, and bandwagon. I watched these 3
commercials that show these three techniques. I saw a Whopper vs Big Mac ad, fat reducement
pill ad, and a Apple IPhone commercial. The first commercial I saw was the Whopper vs Big Mac

1984 Essay and Persuasive Techniques
Keitachii Yang
10/1/12
"Big Brother is watching you" (Orwell 2). This quote is from the novel 1984 by George Orwell. In
this book, the society is controlled by an all powerful government that capsizes the people's brain so
that there is no independent thought. Citizens are constantly being watched and monitored while all
they can do is support them and pour out hate to the enemy thinking the party is always right. Hope
comes to a man named Winston, the protagonist, a lone man who secretly opposes the manipulation
of the mind. After the plot unravels, Winston begins to show his opposition against the party. The
party controls everything in the society and puts everything the way they want it to be, endlessly
reminding people that they...show more content...
It is clear that Orwell uses the technique of reasons to develop his theme that thoughts can be
controlled. Moreover, Orwell uses the technique of loaded words to develop his theme of
thoughts being controlled. "With a tremulous murmur that sounded like "My Savior!" She
extended her arms toward the screen. Then she buried her face in her hands. It was apparent that
she was uttering a prayer" (Orwell 16). Citizens are brainwashed and controlled to have deep
feelings about Big Brother and that it is everything. Other citizens are also brainwashed the same
way because they see others doing this and follow the people around them, "The horrible thing
about 2 Minutes Hate was not that one was obliged to act a part, but that it was impossible to
avoid joining in" (Orwell 11). Peer pressure makes people think it is right to do many things.
"Controlling minds and truth is ultimate power. Truth is subordinated to the Party" (Davis 250).
Fake history is also created. Citizens will believe anything the Party puts in books. Their minds are
too controlled to rebel against the party. Fake enemies are also created. It relieves the citizens' anger
when they are allowed to say anything against them. It is shown that Orwell uses the technique of
loaded words to expand his theme of controlling thoughts. Last, Orwell uses the technique of
bandwagon appeal to expand his theme of thought control. The party is able to control real life

Essay On Mass Media
Mass Media
MEANING OF MASS COMMUNICATION Mass Communication is the term used to describe the
academic study of various means by which individuals and entities relay information to large
segments of the population all at once through mass media. In the United States, many university
journalism departments evolved into schools or colleges of mass communication or "journalism and
mass communication", as reflected in the names of two major academic organizations. In addition to
studying practical skills of journalism, public relations or advertising, students also may major in
"mass communication" or "mass communication research." The latter is often the title given to
doctoral studies in such schools, whether the focus of the student's...show more content...
MEDIA RESEARCH "Media" refers to various means of communications for example television,
radio, and newspapers are the different types of media. Research in common parlance to the search
for knowledge. One can also define research a scientific and systematic search for pertinent
information on a specific topic. Scope of Media Research The mass media occupy a high proportion
of our leisure time: people spend, on average, 25 hours per week watching television2, and they
also find time for radio, cinema, magazines and newspapers. For children, watching television
takes up a similar amount of time to that spent at school or with family and friends. While school,
home and friends are all acknowledged as major socializing influences on children, a huge debate
surrounds the possible effects of the mass media and findings both in favor and against effects are
controversial. The question of effects is typically raised with an urgency deriving from a public
rather than an academic agenda and with a simplicity which is inappropriate to the complexity of
the issue (we do not ask of other social influences, what is the effect of parents on children or do
schools have an effect which generalizes to the home or do friends have positive or negative
effects?).
3|Page
The possibility of media effects is often seen to challenge individual respect and autonomy, as if a
pro–effects view presumes the public to be a

Comparing Two Persuasive Techniques
The 2 ads that are going to be a compared are the solo ad and the mount franklin ad they are both
about drinks but they are aimed at different audiences they mount franklin is elegant sparkling
water and the solo ad is aimed at rough old men that need to quench their thirst so it will be hard
to compare the 2 the persuasive techniques used are sex appeal in the water ad and the solo ad
uses colour and sound as well as escapism the intention of the water ad is to make you feel elegant
and the solo ad is to make you feel tough and feel like a man. Both ads try and make you feel
something and in the end they both want you to buy your product so they share that similarity they
both use a lot of persuasive techniques the techniques used on the

Persuasive Strategies
The persuasive strategies talked about could all be used if I were salesman trying to sell a car. I
would start by getting a better understanding as to why the customer is searching for a new car
and based off their likes, dislikes and preferences I would show them cars that fit their wants and
/or needs. My next step would be to apply the persuasive strategy logos, by stating some facts and
statistics about the vehicle. Gas mileage, environmentally friendly as far as omission levels,
warranties, pricing, etc.... This strategy would also help me began tapping into appeal to safety
needs because I'd be stating the safety measures that the vehicle possess by affirming some awards
and rankings the car has won when it comes to safety. From this point

Persuasive Writing Techniques
1a. A trip to the ocean can be a relaxing escape from the everyday pressures of life.
1b. You should always be careful to avoid overexposure to the sun at the beach.
2. When you're proofreading you should look for improper punctuation, wrong usage of sentence
structure, spelling errors, and you should make sure the passage makes since to the reader.
3a. ClichГ© – A phrase or opinion that is overused and betrays a lack of original thought.
3b. Could you please stop using that clichГ© and say something I haven't heard before?
4. The first type of prewriting is brainstorming, which is jotting down thoughts and ideas about a
topic before writing. The second type of prewriting is idea web, which is when you create lists or
webs of related words and ideas in order to organize your thoughts before writing.
5. Preparing for a test can be an intense thing to do. First, you need to learn what the test...show more
content...
Drunk driving can be easily stopped. Alcohol is a poison that alters your mind in a negative way,
and when you try to drive while under the influence it can be dangerous to you as well as the
world. When people drink and drive, they can't focus and can easily crash, this can hurt the
person who is drinking and driving as well as any passengers in the car and also innocent people
around. The way to stop drunk driving is simple, stop drinking, and if you're going to drink make
sure you drink in a safe environment or have a safe way to get home. Another easy way to prevent
drunk driving is to put the bottle down and not drink at all. Drinking alcohol has many negative
effects on the brain as well as the body and kills millions every year just in America. Alcohol can
be addictive and can change the user's life in a negative way forever, and it will alter your mind to
make many bad choices you will regret later (like drunk driving). Don't let alcohol ruin your life,
and don't let it accidentally ruin an innocent person's life, just stop and think before you drink and

Persuasive Essay On Rhetorical Devices
Have you ever been in an argument with someone and tried to convince them that you were right?
Of course you have, everyone had at least one argument with someone they disagree with. The
only problem is that it can be vrey dificult t win an arguemntespecialy wen the persn you are
debting with is well educated. The solution to this problem are rhetorical devices. Rhetorical
devices are many different persuasion options to help you persuade your audience. There is a type
of rhetorical device called rhetorical appeal. This is always present in all types of persuasive
material and is the main way the author wants to persuade the audience. These devices are often
used in speeches, papers, and in everyday conversation. One of the better speeches that demonstrates
many of the techniques is, Michael J. Fox's testimony to the senate in 1999. He urged congress to
allow more money to go into parkinson's disease research. Michael J. Fox was diagnosed with
parkinson disease when he was only 30 years old. He now is a very large advocate for all those
suffering from the disease and all of their loved ones. Parkinson's disease is a disease that affects
the central nervous system. The disease mainly affects the brain's ability to produce dopamine, a
chemical used to help regulate movement in the body. It causes muscles to either be very stiff and
hard to move or sluggishness and a decreased ability to remain fully mobile. The disease has been
referred to as the neurological disease to produce a breakthrough first, while very little money,
compared to other disease research funds, is being put into researching it.
This speech given by Mr.Fox uses many different and very effective rhetorical devices. One of the
more prominent devices used was the anecdote. An anecdote is a brief story meant to capture an
emotional connection with the audience. In his anecdote, Mr.Fox speaks about how after he was
diagnosed with a very rare disease for his age he wanted to hide it from the public eye. He told of
his immense struggle to contain all of the symptoms. Oneday he had had enough and he decided to
use his fame to help those who were also struggling with parkinson's. In the speech he stated, "I
heard from

Persuasive Techniques Used in Poetry Essay
Persuasive Techniques Used in Poetry
Compare the persuasive techniques used in the poems. Say which poems you feel are the most
effective and Why?
Persuading poets have been writing poems on love, lust and nature since the beginning of time. The
7 poems that are analysed here range from the 16th–19th centuries.
These poems are all written by men arguing and persuading the effects of love.
In "To virgins", it appears that Robert Herrick uses small amounts of natural imagery to persuade
virgins and to stress the fast passing of time. He begins with a time threatening statement urging the
virgins to
"gather ye rosebuds while ye may" he then adds
"This same flower that smiled today tomorrow will be dying".
These...show more content...
He ends the fourth stanza with a negative mood by using "you may forever tarry".
This phrase means that for the rest of your life you will suffer with loneliness if you don't follow his
commands.
Herrick's poem is in an ordered structure and has an alternate rhyming rhythm that makes the poem
more commanding. The lack of imagery in this poem gives it a more uneasy and blunt mood. The
pace of the rhythm in this poem is quick which links in with the expressing of fast time and adds to
the effect of a threatening poem.
This poem suggests to me that maybe he is desperate so he uses the persuasion accordingly.
This poem compares well to "Of Beauty" by Richard Fanshawe because both of the poems are in an
ordering mood and have a positive and negative part of the stanza's.
It also compares well to" To his coy mistress" by Andrew Marvell. Both of the poems are arguing
that time is running out so let me love you now while we have the time. They both use a lot of time
statements such as 'long loves day', nearer he's to setting' and 'ten years before'. The second poem,
"Of Beauty" by Richard Fanshawe, is a short, one stanza poem. It uses personification during the
middle of the stanza.
"Earth her winter coat may cast, and renew her beauty past".

These uses of personification are to state that winter is a person and her beauty runs out so and so
will yours.
"Earth her winter coat may cast".
The imagery that is used in Of Beauty is

Everyday we read a piece of writing and just read it. You never think of the persuasive technique or
emotions being used, going into depth with what you are reading. But today that all ends, you will
be shown the persuasive technique, Patrick Henry uses in the Speech to the Virginia Convention.
That persuasive technique Henry argues with is pathos, appealing to the emotions, feelings, and
digging within one's self. "I have but one lamp by which my feet are guided, and that is the lamp of
experience" (Henry). "These are the implements of war and subjugation; the last arguments to which
kings resort" (Henry). In his speech he argues that the people should fight against the British for their
independence and their rights. These two quotes give

Advertising In Simply
This product is the best thing that you will buy all in your life for the low cost of just. That is one
example of the ways advertisement try to convince you to buy their products or service. To that it is
within our bearings to understand what these advertisements are doing to make us want to buy their
product. With using different types of language and strategies advertisers are able to sell their
product to you the consumer in a multitude of persuasive techniques. So some of the most commonly
used techniques include factual advertising, personal emotions, comparative, and social
advertisements to persuade you into buys the company's product or service.
One of the many ways of persuasion in advertising is through the use of factual language. Factual
being on the matter that the ad product has some astounding numbers to it as of big importance in
the products field. Such as many toothpaste ads with statements like "nine out of ten doctors
recommend this...show more content...
Comparative style is when the ad will show you how it stands to the other companies and try to
persuade you more towards their product or service. Some common phrases that can be used with
this is type of language as follows "compared to our competitors," or "Our company is at the top
among the others." Some prime examples of this technique in use are some old Pepsi ad they a kid
drinks Coca–cola first the haves a Pepsi and enjoys it more than the Coca–cola. Another example is a
Geico commercial where people drank the liquid and the better one was the Geico drink. This is
not the best of ads for the fact that it does not prove much, but it's a competitive ad so it works in
some matter. Lastly is on how these ads work towards making you want to buy or use the company's
product, by using this it's an attempt to start a bandwagon effect and have people want to buy the

Have you ever been in a situation where you feel the need to convince another person to think the
same way you do? Persuading someone is about trying to sway the other's opinion towards your
own. Persuasion can range from controversial topics such as is abortion okay, to every day opinions
such as, "hamburgers are better than hot dogs." Persuasive writers include many techniques to
improve their argument and support their claims. However, any of us don't distinguish the
techniques needed for persuasion.
Persuasion has the power to change one's mind, attitude, or behavior. It is beneficial to be
persuasive and effective in business communications. However, in order to be effective you need to
establish credibility by showing others you are...show more content...
If the other person feels that they are being manipulated or lied to in any way, the argument back
fires. Anticipate objections and be able to take no for an answer because not everyone is going to
agree with you. You also don't want to seem too pushy because it will cause people to walk away
and lose interest in you. Consequently, one of the biggest mistakes people make when trying to
persuade is resisting compromise. Before a person takes your side they want to see that you're
flexible with their

The beginning of the commercial , the first second you are introduced to Senator Fred Thompson,
starts utilizing persuasive techniques with ethos media persuasion. Ethos is a method in which a
celebrity, trusted individual and real person is used to persuade the audience. By using the title
Senator, this commercial is applying the persuasive ethos technique by exploiting the government
and providing creditability to the

Atticus Persuasive Techniques
Atticus' persuasive techniques In the classic novel "To Kill a Mockingbird" by Harper Lee, the
novel depicts a Southern town with a crisis of conscience and race. The story takes place in
Maycomb, Alabama in the early 1930s, while poverty and unemployment were at their peak due to
the Great Depression. Maycomb like any other town has its agriculture, buildings, and people. With
people come injustices, judgmental views, consciences, crimes, etc. Due to this there are law
enforcers, courts, lawyers, judges and those accusing or being accused. One of the town lawyers is
Atticus Finch. Atticus is a level–headed man who has faced many dilemmas with his profession as a
lawyer, family and town. Atticus has a daughter, Jean Louise 'Scout' Finch, and...show more content...
Atticus used ethos by drawing attention to how the Ewells due to their past should not be
trusted. Atticus also used pathos by pointing out how even though people claim that we are all
equal we are far from it but when it comes to law everyone should be treated as equals black or
white. Another way Atticus used pathos was by showing how Mayella out of guilt accused Tom
of raping her, in an effort to get rid of her sin. Thirdly, Atticus used logos by calling attention to
how Tom could not of had beaten up Mayella because she was beat up by someone with a left
hand, yet Tom's left hand is incapacitated. Logos was also used when Atticus points out how not
all men are created equal and how there may be an injustice in the case because it is a black man's
word against a white's even though the answer is clear. Sadly like Atticus had predicted there was
an injustice and Tom was found guilty even though Atticus made very compelling arguments. It is
not fair how just because of the color of his skin he was treated as a nonentity. Everyone should be
entitled to a fair trial no matter the color of their skin, gender, or past because no one should be
punished for a crime they didn't

Persuasive Techniques in Funeral Speeches from Julius Caesar

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Persuasive Techniques in Funeral Speeches from Julius Caesar