Digital poster concept it has a large network of plasmas and LCDs across premium public spaces like Railway Stations and Airports and Retail locations in over 22 cities nationwide. With our live advertising screens placed in 22 cities across India at restaurants, cafés, railway stations, airports, retail stores and malls, We gets the message across in a way that static posters and billboards never could.

2. Locations Description Profile Mindset
Monthly
Footfalls
Coffee Machines at top
BPOs and Corporates of
Mumbai
Young Upwardly
Mobile Professional
Relaxing / taking a
break from work at
the coffee station
30 lacs
Café Coffee Day is
India’s 3rd most
frequented place after
home and college/work
Collegians / Youth /
Young Adults/
Couples
Relaxed / making
conversation
30 lacs
McDonald’s is India’s
most loved fast food
chain
SEC A/B, Young
Adults
Families / Kids
Relaxed / Family
First
40 lacs
Mumbai and Delhi’s
College Network targets
the premium students
across the country in
canteens
Sec B/C/E train
commuters and daily
travelers
Relaxed / making
conversation
90 lacs
The Western Railways
are Mumbai’s local train
service, transporting over
40 lac passengers daily
Common Man / All
Ages / All SEC's
Waiting in line,
nothing else to do
9.5 crore
The Central Railways are
Mumbai’s local train
service, transporting over
40 lac passengers daily
Common Man / All
Ages / All SEC's
Waiting in line, on
the train/platform,
nothing else to do
9.5 crore
Network Strength – Targeting 20 cr eyeballs monthly

3. We centrally managed network allows for web integration, real time updates and customized messaging
3
Centralized Management
Make Campaign Live in 48 hours
Change messages in real time
Real Time Updates
Live content feeds from websites (news, sports, competitions)
Develop promotions
in a central location
Distribute files across
network in a few hours
Display ad in all locations
Extend Reach From Web to Digital OOH
Remote location
Automated system
User-based system

4. Customer Profile:
15-29 years of age, mostly students
& young professionals, SEC A1, A2,
B1, B2
Average time spent :
45 mins
Café Coffee Day is the most frequented place after home and
college/work

5. Static Wraps on the Screen Highlight Your
Messaging

6. Customer Profile:
5-45 years of age, mostly families,
students & youth & young professionals,
SEC A1, A2, B1, B2
Average time spent:
30-45 mins
McDonald’s is India’s most loved and visited fast food chain

7. McDonald’s outlets targeting SEC A/A+ segments of society
(youth and young professionals)

8. Average time spent :
15-20 mins in canteens, common
areas and near notice boards
Customer Profile:
Students, Aged 16-24
Our College Network
8

9. The Digital College Notice Board
Share information, pictures and ideas on campus
Ticker
News, Sports etc.
Notice Board: Send
messages, notices to
screen via a secure
website
Content
News
Current events
TVCs
Web content
VAS content
Festivals
Merit lists
Time tables
Events
Greetings

10. The Interactive Vending Machine
A Snapshot
• Locations: Corporates in Mumbai (will be
extended to Delhi soon)
• Interactive Touch Screen: Employees have to
order their tea/coffee by interacting with the
vending machine. The Touch Screens provide
information making it more engaging than any
other medium available
• Target high-income-young-adults when they are
taking a break
• Grab their full attention while they are waiting
for their coffee

11. Interactive Vending Machines

12. Split of Touch Screen
Admin
Messages
Order Menu
Clock
Live
News Tickers
Brand Logos
Client Ads
and
Content

13. Customer Profile:
5-60 years of age, mostly students,
youth & working adults, SEC A-D
categories
Average time spent:
15-20 mins in the train
Railway Ticket Counter Networks (Western and Central Railways)

14. LCD/Plasma will showcase client
advertisements and content, all of
which can be updated in real time
Ticket Window is branded to make it
appear like the client’s ticket counter, in
this case Airtel
The Ticket Counter Videowall combines Traditional and Non Traditional OOH
mediums to deliver a striking impact
- Over 120 million commuters are targeted through DSN’s Videowall Network
- Consistently seen over 80% recall across both pass holders and non pass holder commuters
- Centrally managed network allows for brands to update content (i.e. scores, news, stock quotes, tariffs etc) on
these screens in real time, making the experience all the more engaging
- Integration with WEB allows brands to extend their web campaigns onto these screens`

20. 20

24. Customer Profile:
5-60 years of age, mostly students,
youth & working adults, SEC A-D
categories
Average time spent:
15-20 mins in the train
Central Railway Ticket Counter – CST to Thane

26. 26
THE CENTRAL RAILWAYS LED NETWORK
Customer Profile:
5-60 years of age, mostly students,
youth & working adults, SEC A-D
categories
Average time spent:
45-60 mins in the train

27. IN-TRAIN LCD BRANDING

28. THE WESTERN RAILWAYS CLOCK BRANDING

29. Friends Media Is Your
Business Friend Forever
A friendship founded on business is BETTER
than a business founded on friendship
Contact : Mr Rajesh Battul 99 30 35 14 10
Mr Dilip Choudhary 99 20 96 82 48
Thank You