SYS752 - IT Entrepreneurship & Innovation CS770 MScIT

1. The Business Plan Presentation of
LamanSiswa.my

2. Presentation Outline
1. Introduction
2. Background
3. Problem & Motivation
4. The Company - Org. Chart, Vision & Mission , Objective, Scope
5. Logo & Meaning
6. Tagline
7. BMC
8. Competitive Advantage
9. Competitive Environment
10. Target Market
11. Market Strategy

3. Introduction

5. https://www.facebook.com/lamansiswa
lamansiswa
@lamansiswadotmy

6. FB Page: 333 likes
Twitter: 20 followers
Instagram: 50 followers
LamanSiswa Start Promote
Marketplace among Students
Using 3 Social Media
Channel
Spread the
Awareness of
LamanSiswa

7. Background

8. LamanSiswa.my
C2C Platform
Convenient, Simple & Trusted Platform for Students to do
Business
Open to Any Individual or Interested Parties to Join The Potential
Largest Portal of Student Community in Malaysia
Third Party Between Users and Suppliers of Products/Services
Free Platform

9. Problem &
Motivation

10. Finding Cheaper Price
Technology Evolution
Save Time
One Stop Student Platform
Blue Ocean Strategy

11. The Company

12. Organisation Chart
Muhammmad'Hisyamuddin'
'Othman'
Mohamad'Asri'
Mohd'Porwadi'
TECHNICAL)
CTO'
Nurul'Ashikin'
Ibrahim'
'
Crea<ve'Director'
Nurul'Assikin'
Khamis'
'
COO'
Suriani'Muda'
'
CFO'
Fa<mah'Mamat'
'
Sales'Director'
Ummu'Fa<hah'
'
Marke<ng''Director'
Hasmira'Mohamed'
Strategic'Planning'
''''''''Director'
Khairunnisa'Abdul'
Kadir'
OPERATION)
)
BUSINESS)DEVELOPMENT)
)
FOUNDER)&)PRESIDENT)
CO5FOUNDER)&)VICE)PRESIDENT)
Content'Director'
Sukmamurni'Abd'
Manaf'
'

13. Vision
To Act as a Trusted, Simple & Convenient Platform
for the Student Community to do Trading Online
!
Mission
To Provide a Community-Based Online
Marketplace Where Students Can Trade
Practically Anything, Anytime, in Trusted Platform,
While Leveraging Business Intelligence & Networks
!
To Ensure the Best Value for Customers

14. Objective
To Serve the University’s Community with Services
that Fits their Daily Needs at Lower Costs
!
To Allow Students to Crowdsource their Needs &
Services at Ease
!
To Act as a Platform for the Third Parties to do
Business & Gain Business Benefits
!
Scope
Local IPTA/IPTS (1st Phase)

15. Logo

16. Two MORTAR BOARD are represent :
Green : Scholars in IPTA and IPTS in Malaysia
Blue : Community in Malaysia
Green symbolizes balance and harmony between
the two groups while at the same time supporting an
eco-friendly theme. Nonetheless blue color sign for
trusted community business among IPTA and IPTS
students
Links of semi circle between two color (green
and blue) stand for as a collaboration and
cooperation between scholars and
community in business
Font that choose simple ,
easily to captures and
makes it unforgettable.
Logo Meaning

17. Business Philosophy!
“ Komuniti Niaga
Siswa”

18. Business Model
Canvas

19. Cost Structure Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition Customer Relationship
Channels
Customer Segments
Telco Provider,
Web Hosting Co.
Coopetition
Eg: Other used
book store
IPTA/IPTS
e.g.
UiTM, UKM, UPM,
UM, IIUM, UUM,
UTM, UTeM, SeGi,
KDU etc.
!Marketing and
Promotion
! Scheduling
! Business
Intelligent Profiling
!Customer
Database
!Sales & Marketing
Force
! Merchant
Database
! Web+Mob App &
Technical Team
CUSTOMER :
!Trust
!Self Service
!Community
Online: Social
Media, Email,
Website, Link
Via partnership
Word of mouth
Mass Market:
The student,
Staff
MERCHANT:
Businesses,
Owners
CUSTOMER:
!Satisfaction
!Convenient/
Usability
!Free
!Geo-location
! Newness
! Trusted Platform
Asset Sale Sponsor
Advertising
Funding
IT: Hosting, App
Development,
Data Centre,
Infrastructure
Marketing
Salary
MERCHANT:
!Effective
Advertising
!Prospect List
!Sell & Fulfillment
Platform
MERCHANT:
! Cost saving
! Efficiency

20. Competitive
Advantage

21. Trusted Platform
Newness
Geo-Location
Convenience
Satisfaction
Free
Effective
Advertising
Prospect List
Sell & Fulfillment
Platform

22. Competitive
Environment

23. Direct'
Compe,,on'
(Local)'
Indirect'
Compe,,on'
(interna,onal)'
• http://www.mudah.my/
• http://www.hai.my/
• http://www.unimall2u.com/
• http://www.netbiz.my/
• FB Marketplace
• http://www.ibilik.my/
• http://www..ebay.com.my
• http://www.alibaba.com/
• http://www.unimarket.com/
• http://themarketplace.staffnet.manchester.ac.uk/
• http://www.argos.co.uk/
• http://www.amazon.co.uk/
!

24. Direct Competition

25. Indirect Competition

26. Target Market

27. Local IPTA/IPTS within scope of
uni/college community

28. Market Strategy

29. Plan%
Reach%
customer%
Act%–%
encourage%
interac4on%
Convert%–%to%
lead%or%sale%
Engage%–%
develop%
rela4onship%
1.#Plan#(#Focus#strategy#"#segment#of#
the#university#marketplace#
2.#Reach#–#SEO,#Pay#per#click#PPC,#
Affiliate#and#partner#markeFng,#
Online#PR,#Social#Media#markeFng.#
3#&#4.#ACT#and#Converge#–##e(#
commerce#management,#home#page#
opFmizaFon,#landing#page#
opFmizaFon#
5.#Engage#(#content#markeFng#,#
EnewsleOers#and#promoFon#emails,#
Customer#service#and#support,#
Mobile#markeFng,#Social#CRM#

30. Sneak Peak

31. Thank you