We are living in a consumption society. Brands and advertisements become a centerpiece of our life. How brands market their production mostly? The answer is with using TV channels, social media, billboards etc. For composing those advertisements, companies uses slogans with using specific words. Slogans make ads more effective if done well. And they can become a centerpiece of a company’s identity. Because of that reason we wanted to search this topic and we compose our research question.