1. Warner Bros Channel India Marketing through social media

3. Project our brand image by imparting knowledge through media

4. Encouraging action from the target , hold discussion and feedback sessions

5. From the knowledge gained, address to their top priority needs

6. Product/Service Comparison

7. USP(Unique Selling Proposition) of the brand -i.e. ad free blockbuster movies, releasing new movies first, movie of your choice

8. Target Audience Users of the social networking websites especially those with high SNP: SNP - Social Networking Potential (SNP) is a numeric coefficient, derived through algorithms to represent both the size of an individual's social network and their ability to influence that network. People those who frequently participate in online movie discussion forums and communities Users who book movie tickets online (i.e.pvrcinemas and bookmyshow)

9. Social Media Platforms Social networking websites like facebook, twitter facebook - most number of users you can find in a social network. twitter - most number of matured/intellectual audience. Top movie bloggers, critics Movie goers likes to know about a movie before they watch, Whether it is good or not how much rating it got from a specific critic et al. Video Uploading websites such as YouTube People visit here to watch videos for their entertainment, so there is no better place than to start from here!

10. Mainline Communication Idea Attract the high SNP audience with engaging and thought provoking business concepts Generate buzz through striking and appealing promos Turn the generated buzz into viral marketing using the social networks and medias

11. Leverage of the BIG Idea on Social Media Platforms Collaborate with Social Media Partners in identifying the high SNP audience, demographically as well as psychographically Promote vigorously using the available Social Media Platforms i.e. Creating a Channel in YouTube, Conducting polls, applications, widgets, ads and profile pages and post ads in facebook and twitter Provide exciting offers to the target audience, by introducing the referral based system (e.g. One Month free subscription to the top referrers, the more the points more they can redeem for gifts etc) Use the influence of the target audience to attract a larger crowd Launch more promotional offers