Task 1In media
, why might
we group or
Using a table, obtaining such data helps us identify who
the audience might be, what they are interested in and
what else they might like. For example, when producing a
programme or a magazine, the content and design is
constructed according to their target audience and where
they appear in this grid.
When launching a new product audience research
is key to the product’s success. Conducting
audience research using a site such as BARB for a
programme or film, would inform us what time a
similar product is on and what type of channel it
is shown on. This would enable us to identify the
best way to capture the correct target audience.
Focus groups and questionnaires help us to tweak
and adapted a specific area of the programme
before it is officially aired.
Task 2Using the
table and the
can you tell
us about your
from Unit 21?
For my unit 21 production, my original target
audience was a large audience with the age range
between 16 – 40. However, looking in more detail, I
would like and would hope to aim my ‘SoccerAM’
programme at the ‘Lower middle’ social class
(Grade C1). My product would suit this audience as
research shows they are most likely to watch
popular shows on popular channels and are
attracted to the ‘Gossip’ radio and magazine. Of
course this is all irrelevant unless they are into sport
and specifically football, but if all of the above
apply as well as the sporting interest, this is the
perfect target audience.