Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Strategy


Published on

  • Be the first to comment

  • Be the first to like this

Social Media Strategy

  1. 1. Social Media Marketing Strategy© Digital Vidya
  2. 2. Social Media Strategy Framework that Works!© Digital Vidya
  3. 3. Social Media Objectives Business Target Group Value Prop Need SM Channels, Positioning & Message Content •Photos, Videos, PPTs, Blog •Multichannel Stories, Tweets… •Scheduling… Population Creation (Publishing Content) Visibility/ Branding/ Leads/ Sales Promotion •Blog •Community •Advertising •Groups •Mashup… Measurability© Digital Vidya
  4. 4. Let’s Create Your Strategy!© Digital Vidya
  5. 5. Social Media Objectives Who is Target Audience? What does T.A. want? What can we offer?© Digital Vidya
  6. 6. Implementation Plan Content Creation Strategy? Content Publishing Strategy? Promotion Strategy© Digital Vidya
  7. 7. Measurability Metrics for ongoing Measurability© Digital Vidya
  8. 8. Thank You!© Digital Vidya