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1. Email Marketing is not Spamming: It’s an ROI Generator
Deepesh Sharma, Digital Media Manager – Digital Vidya
April 17, 2016

2. Email Vs Others
• Your Attendance in this session
today?
• According to VentureBeat, email is
the channel generating the highest
ROI for marketers
• Targated
• Cheap
• Measurable
• A big part of Affiliate is dependent on
email
• For every $1 spent, $44.25 is the
average return on email marketing
investment. Experian

3. A Few More Facts
• 64% of decision-makers read their email via mobile devices.
TopRankBlog
• 39% of marketers have no strategy for mobile email. eConsultancy
• 66% of consumers have made a purchase online as a result of an email
marketing message Direct Marketing Association
• 89% of marketers say that email is their primary channel for lead
generation. Mailigen

4. Mistakes
• With Great power comes great
responsibilities: You can not call back
your email.
• You should build a trust in your
subscribers.
• Learning: Always do what's best for
your readers and your subscribers,
and delight them with every email.

5. Simple Maths to scale ROI
Emails Sent
Open
Click
Land
Take Action
Campaign 1
10000
1000
100
80
8
Campaign 2
10000
1500
150
120
12
Campaign 3
10000
1500
200
160
16

6. Agenda for next 30 mins?
Overview on
1. Sending
2. Deliverability
3. Tips
4. Digital Marketing / Email Marketing Certification Course
5. Q & A

7. Sending
Tools Types
• Subscriber based: MailChimp, AWeber, Constant Contact, Get Response
• Upload list and send: e.g. Streamsend
• SMTP
• List Management tools: Interspire, Sendy, Octeth, Mailpoet
• Behavior Targeting: Customer.io, InfusionSoft
• Content: Litmus
• Email Capture: OptinMonster

8. Features of the tools:
• Autoresponders
• Personalization
• Analytics
• AB-test
Sending

9. Deliverability
 50-60% emails goes to spambox
 Deliverability is more of a function of:
• Server & IP
• Content
• Past record
• Domain
• etc

10. Check Your Deliverability
• MXToolsbox
• SenderScore / ReturnPath
• Litmus
• Barracuda central & WatchGuard (Reputation Authority)

11. Segmentation
• Forget About ‘One Size Fits
All’
• Various Stages
• WHAT
• WHY
• HOW
• Your Contacts Are at Different
Points in Sales Cycle

12. A few Tips:
• Different Domains for Transaction & Promotional
• Responsiveness
• Personalization
• Test on new email IDs
• AB Test
• Take care for Unsubscriptions

13. 24 Countries, 700+ Trainings, 12000+ Participants
What Industry speak about us?