2. Event Recap
• Event execution tools were very useful for stores that used them
• Haggar Representatives were welcomed in the stores they serviced
• Stores with Haggar Representatives had an increase of 186% over LY
• Many customers took advantage of the opportunity and purchased multiple pairs
• Catalog referrals were very useful in size out situations
• Stackout tables, flyers, and PA announcements were inconsistently utilized
• Traffic was heavy both days, especially during Doorbusters
• Charity tie-in was well received but not as big a factor as previous events, fewer pants were donated
• Survey totals have not been completed but initial results indicate:
– most people found out about the event by being in the store
– TV ads did not seem to be a major awareness driver
– Price seemed the primary driver for purchases
