In a current Digital Marketing era change is rapid and it’s constantly moving towards new technology and applications to reach the people effectively so that they can perform their task without any hassle.

1. Does Mobile Applications Impact on Growth of the
Business?
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In a current Digital Marketing era change is rapid and it’s constantly moving towards
new technology and applications to reach the people effectively so that they can
perform their task without any hassle. People will be in constant motion and it’s not
possible them to perform their daily activities in a traditional way, they require new
technology so that they want to access information instantaneously, sharing files,
maintain the contacts, bill payments, banking etc. they want to do task management
through their handheld devices.
Mobile apps were basically designed to offer general productivity and information
retrieval, email access, managing contacts, stock market and weather information.
Mobile application is one of the ways to perform their work effectively and efficiently.
It’s one of the gateways to connect to the consumers in a real-time and intimate way,
also by engaging them for immediate and precise feedback for improved version of
product/service and getting new ideas on new product development
A criterion for selecting a mobile
development platform usually
contains the existing resources,
infrastructure and technical
expertise skill set. While targeting
more than one platform with cross-
platform development it is also
important to consider the impact of
the tool on the user experience.
The execution platform includes
android, iOS, BlackBerry, HP webOS, Symbian OS, Bada and Windows Mobile. Gartner
has predicted that the extreme pressure from management and employees to develop
and deploy mobile applications to accommodate mobile work styles and increase
customer engagement will mean that more than 50% of mobile apps deployed by 2016
will be hybrid.
For marketers it’s a best way to promote their product and communicate effectively
with their target audience about new product launch and increase brand awareness
which in turn leads to brand loyalty and revenue. A recent study conducted by mobile
carrier AT&T found predominate reason for using mobile applications was in order to
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2. save time, according to 62% of respondents. 29% stated that cost-saving was their
primary reason for using a mobile app.
The same poll showed that more than 2,200 small business owners (with less than 50
employees) among them found that 72% were utilizing mobile apps in their businesses.
From the same poll showed that quarter of those companies were using apps for social
media marketing and location based services, while 20% had bought in to mobile credit
card payments. The most prevailing use of mobile apps is done for GPS and mapping,
which is being largely used by merely half of those surveyed. Mobile apps play a vital
leveraging factor for long term business strategy and growth factor for organization.
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About us:
We are a technology powered organization with diverse expertise and experience across different
business verticals and functional areas. Our solutions are inter-linked and can be delivered with
synergy and integration or as stand-alone services.
Digital Horizons Ltd Contact for Mobile Application
1 Lyric Square Manish Kumar Mishra
London W6 0NB manish.mishra@digitalhorizons.net
United Kingdom 91-80-65791079
http://www.digitalhorizons.net
Copyright 2005-2013 Digital Horizons Ltd.
All rights reserved.