Why with so much evidence about the value of social media do so few executives use it? They're anchored to 6 damaging myths about social media that hold them back. Here are the truths.
6 damaging myths about social media and the truths behind them
1. 6 damaging myths about
#socialmedia for leaders
& the truths behind them
Dionne Kasian-Lew
2. Boston Consulting says social media will be worth
$4.2 trillion by 2016, a Capgemini-MIT Sloan study
shows digitally mature businesses are 26% more
profitable than less mature peers & the Sensis Social
Media Report says of searches done
nearly 70% convert to a sale…
And YET …
4. Only 30 percent of CEOs are social
but mostly because they’ve signed up to LinkedIn
(& not necessarily using it) -
5. Why with all this evidence of value, is there still
such a
gap?
6. I believe executives are anchored to
myths
damaging
about social media that hold them back.
7. The eruption of social media seemed so fast and was so
visibly associated with teen geekery that an
inaccurate but influential narrative has taken hold.
23. Imagine you’ve had a four-hour meeting &break for
lunch, someone delivers a tray of sandwiches and you
turn to a colleague and say
“oh chicken sandwiches.
I love them.”
34. Yes these platforms have to be built &
yes people who know how to code build them.
35. But you don’t need to know about that any more than
electronic circuits just because you watch TV.
36. Networks allow you to reach out
to people around the world with great ideas or who
share your interests but who you don’t know exist
until the algorithms work that out -
37. - that’s the only part that
requires code and you not need to
write it.
41. On LinkedIn two professionals join a second (under
25?)
on Twitter the fastest growing demographic last year
- adults aged 55-65,
Facebook?
55-65 year olds …
53. There are more social media metrics
than you can poke a stick at.
54. You can build indicators for –
Finance: Has revenue/profit increased or
costs decreased?
Brand: Have consumer attitudes about the
brand improved?
Risk: Are we better prepared to respond
to problems that affect reputation?
Digital: Has the company enhanced its
digital assets?
57. Having said that in
2013 Business Insider said
brands were moving away
from metrics because they
recognized that social media
is not transactional.
58. The focus has shifted to measures
like reach, engagement and sentiment.
59. Truth: ROI is complex to
measure but social and digital
deliver measurable value
65. #5 Social media is about
immediacy,
connectivity and impacts
the whole of business .
66. #6 ROI is complex to measure
but social and digital deliver
measurable value.
67. If you want to find out more thenplease
sign up to be notified by
WILEY when my new book The
Social Executive –
why executives need social media & how to capitalise in it is
launched globally July 2014.
68. In the meantime you can find
me across the web –
dionnekasianlew.com
@dionnelew
69. That took time to read, so
THANK YOU
– I
appreciate your attention.