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Content marketing for lead generation
This document outlines an 8-step content marketing strategy framework for lead generation. The framework includes setting company objectives and benchmarks, defining target personas, conducting topic and keyword research, mapping the buyer journey, planning content aligned to this, executing content across multiple channels, and reporting on key performance metrics and ROI. The goal is to drive traffic, leads, and customers through a strategic, data-driven content marketing approach.
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Content marketing for lead generation
- 1. Content Marketing for LeadGeneration How Content Marketing can Help Drive Traffic, Leads & Customers
- 2. Simon Leeming Digital MediaStream @thesleeming www.digitalmediastream.co.uk
- 3. Content Strategy Framework 8-Steps ❏ Company-Level Objectives ❏Benchmarks ❏ Target Personas ❏ Topic & Keyword Research ❏ Buyer Journey ❏ Content Planning ❏ Execution: multi-channel ❏ Reporting: ROI
- 4. Revenue Metrics & Benchmarks Determine Marketinggoals from Sales Targets
- 7. Target Personas Who AreYou Talking to?
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- 15. Topic & Keyword Research Reactto active interest
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- 18. Buyer Journey Short-term &medium long focus
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- 22. Content Planning Aligning Content toBuyer Journey and Keywords
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- 27. Reporting ROI Bring itback...
- 28. Key Areas 5-Levels ❏ Reach ❏Traffic ❏ Leads ❏ Customers ❏ Conversion Rates
- 30. Customers • Keyword Rankings •Page Views • Blog Visits & Readership • Competitive Analysis • Social Media Reach • Social Media Message Analytics • Highest lead generating channels for • Landing Pages • Email • Blogs • Site Pages • Contacts database size • Number of sales qualified leads • Blog subscribers Visitors Leads • Sources ROI • Number of customers • Lifecycle summary
- 31. Content Strategy Framework 8-Steps ❏ Company-Level Objectives ❏Benchmarks ❏ Target Personas ❏ Keyword Research ❏ Buyer Journey ❏ Content Planning ❏ Execution: multi-channel ❏ Reporting: ROI